In this special episode, recorded for our friends at INBOUND, we dive into the many ways that user experience (UX) intersects with paid media. Our host, Kelly Mancuso, Vice President of Paid Media at Nebo, joins Brian Easter, Anna Swinyer, and Cael Olsen for this spirited and educational discussion. Grab a cup of Joe and learn how UX and paid media can work together to elevate each other’s strategies.
7 May 2020
S2E9: Preparing for a New Normal in a Changed World
In a world grappling with the effects of COVID-19, we are in uncharted times. In this special episode of Paid Media Coffee, our host Kelly Mancuso, discusses appropriate messaging, the buyer journey, and media placements that all advertisers need to consider now and throughout the remainder of the year. We are joined by Nebo president, Kimm Lincoln, paid media strategist, Oliver Brantley, and senior strategist, Haley Malgieri. Stream or download this resourceful episode today!
10 Apr 2020
S2E8: Instagram, Snapchat, and TikTok: Story-Based Paid Social
In Episode 8 of Season 2, we tackle the world of story-based paid social. Join us for this special Podcast that is three mini-episodes in one. In part one, Host Kelly Mancuso meets with Meleigha Millman, Haley Filippone, and Haley Stauffer to discuss Instagram. Part two focuses on Snapchat. And in the final segment, Alexa Munoz and Amanda Stanley join to talk about the emergence of TikTok. This episode gives something for all advertisers to think about before they finalize their plans for paid social story-telling.
10 Apr 2020
S2E7: Cross-Channel Paid Search Strategies
While Google dominates search engines in terms of market share, your paid search strategy shouldn’t end there. There are many opportunities to integrate various engines, ad platforms, and bid management tools into your strategy. Listen as host Kelly Mancuso, along with Anna Swinyer, Oliver Brantley, and Jenn Vickery, delve into the role of non-traditional search platforms and how to drive success across platforms. It’s never too early or late in the day to enjoy this episode with a cup of coffee in-hand!
10 Apr 2020
S2E6: Paid Search Account Structure Tips and Best Practices
As advertisers, the number of available options, tools, and automation available for your paid search campaigns can seem overwhelming. In episode 6 of Paid Media Coffee, we give you best practices and helpful hints around structuring and optimizing your campaigns that will take your strategy to the next level. Our host, Kelly Mancuso, is joined with members of her extraordinary paid media team: Cody Rape, Charlie Rogers, and Anna Swinyer. Get ready to download or stream this episode with a notepad to capture these great recommendations.
10 Apr 2020
S2E5: Paid Search - The Past, Present, and Future
Season 2 of Paid Media Coffee is about looking ahead to changes in our industry. Join us in episode 5 as we walk through the evolution of paid search with host, Vice President of Paid Media, Kelly Mancuso, President of Nebo, Kimm Lincoln, Co-founder of Nebo, Brian Easter, and Senior Paid Search Manager, Anna Swinyer. Pour yourself a cup of joe and listen as we start with the origins of paid search and continue onto new macro trends you should plan to utilize now.
4 Feb 2020
S2E4: Taking a Deep Dive Into Connected TV Advertising
According to AdWeek, Over-the-top (OTT) ad revenue is poised to increase by 15% over the next decade. In this episode from Season 2 of Paid Media Coffee, we investigate how advertisers can take advantage of the raise in Connected TV as more and more people cut the cord. Our host Kelly Mancuso welcomes Oliver Brantley, Casey Baker, and Alexa Munoz to walk you through which pitfalls to avoid and the ins and outs of Connected TV advertising. Make sure your coffee is piping hot as you join us today.
4 Feb 2020
S2E3: Dynamic & Personalized Creative - Changing the Landscape of Paid Media
As consumers and marketers, we’ve all been frustrated when we are served generic or irrelevant ads on the Internet. Join us in Episode 3 of Season 2 of Paid Media Coffee, where we discuss many of the platforms now available for dynamic and highly personalized creative content. Host Kelly Mancuso along with Casey Baker, Nick Toomey, and Alexa Munoz, tell you why dynamic content is a strategic tactic you need to leverage. Get a cup of your favorite hot beverage and follow along to learn more.
4 Feb 2020
S2E2: Navigating the Facebook Paid Media Ecosystem
In Episode 2 of Season 2 of Paid Media Coffee, we take a deep dive into the Facebook ecosystem. Facebook continues to be a provocateur and a significant dominating force in the paid social landscape. Listen as host Kelly Mancuso, Haley Stauffer, Meleigha Millman, and Amanda Oliver give you an overview of the direction Facebook is going, along with recommendations to optimize your campaigns.
4 Feb 2020
S2E1: Paid Media in 2020 and Beyond
2020 is here, and the future is now. Our host Kelly Mancuso, along with Brian Easter, Alexa Munoz, and Casey Baker kick off Season 2 of Paid Media Coffee discussing significant paid media trends for the new year. Pour a cup of coffee! It’s time to take a fresh look at your accounts in this new decade and get ready for all of the exciting opportunities to come.
8 Nov 2019
Introducing Paid Media Coffee
The paid media industry moves quickly with innovations and new platforms evolving and being created at an intense pace. Paid media professionals are spending as much as 10-25% of their time focused on education. In our intro episode, meet our host, Nebo’s VP of Paid Media, Kelly Mancuso, and her co-creators, Haley Stauffer and Casey Baker, as they explain the idea behind our podcast. Grab a cup of coffee with us as we dive into the world of paid media.
8 Nov 2019
S1E1: The Digital Future of Traditional Media Buying
Season 1 of Paid Media Coffee focuses on taking a deeper dive into the influence of digital media and digital platforms on traditional media buying. How are brands navigating this new and quickly changing landscape? Our host, Kelly Mancuso, welcomes Nebo co-founder Brian Easter, SVP of Strategy Jenn Vickery, and Paid Media Associate Casey Baker to take a look at the past, present and future of advertising in this new digital age.
8 Nov 2019
S1E2: Part 1 - The Evolving Buyer Journey and its Impact on Media Buying
Our host, Kelly Mancuso, welcomes Nebo co-founder Brian Easter, Director of Strategy & Insights Marisa Remmers, and Paid Media Manager Haley Stauffer to examine the evolution of the buyer journey. In part one of this riveting two-part series, learn how advertising has made the traditional buyer journey obsolete and shares the features of your very own Choose Your Own Adventure book.
8 Nov 2019
S1E2: Part 2 - The Evolving Buyer Journey and its Impact on Media Buying
Listen to the second part of Episode 2, where we investigate the ever-changing buyer journey in today’s multi-channel world. Kelly Mancuso, joined by Brian Easter, Marisa Remmers and Haley Stauffer, discuss personalization, utilizing the power of new technologies and the need for marketers to reinvent the B2B buyer journey in part two of this thought-provoking episode.
8 Nov 2019
S1E3: Navigating the Future of TV and Video Advertising
As we continue our exploration into the digital future of traditional media buying, Episode 3 focuses on the convergence of digital media and TV/video advertising. Host and VP of Paid Media Kelly Mancuso, SVP of Strategy Jenn Vickery, Paid Media Strategist Oliver Brantley, and Paid Media Associate Casey Baker give an overview of the many digital media channels available to brands and marketers. From linear and OTT to programmatic TV, grab a cup of Joe and tune in to learn about the world of streaming video.
8 Nov 2019
S1E4: Next Gen Out-of-Home (OOH) Media Buying
Out-of-home (OOH) media is one of the most ubiquitous and oldest forms of traditional advertising found in this country. The American Billboard has been around since the 1830s, yet still today, it’s considered an easy way to reach a broad audience. In Episode 4 of Paid Media Coffee, we discuss the present state of OOH and how it’s impacted by today’s digital media buying. Kelly Mancuso is joined by Director of Emerging Opportunities Rashidi Barnett and Paid Media team members Oliver Brantley and Nick Toomey to discuss digital opportunities within OOH.
8 Nov 2019
S1E5: Audio Advertising: Radio, Streaming, Voice Tech, and More
Episode 5 of our first season of Paid Media Coffee is all about audio. In the olden days, radio broadcasting was where it was at. Today, podcasts, voice assistants, smart cars and more are forever changing the way consumers and marketers approach audio. Join our host, Kelly Mancuso, with Nebo cofounder Brian Easter, Senior Digital Strategist Calvin Su, and Strategist Jay Goodwin as we dive into this channel and explore how voice tech and digital media has changed the medium.
8 Nov 2019
S1E6: Social Media: The Reinventor of Traditional Media Buying
In a relatively short time, social media has turned the world on its head. The opportunities and challenges that social media and social advertising have provided advertisers will be debated for decades to come. In this episode of Paid Media Coffee, we take a high-level view of social media as the glue that holds marketing together. Our host, Kelly Mancuso, is joined by Director of Social Media Amanda Oliver, Paid Social Specialist Meleigha Millman and podcast co-creator Haley Stauffer.
8 Nov 2019
S1E7: Measurement in a Media Converged World
Join us as we wrap up Season 1 of Paid Media Coffee, The Digital Future of Traditional Media Buying, with a conversation about measurement. Kelly Mancuso, VP of Paid Media, welcomes SVP of Strategy Jenn Vickery, Senior Analytics Manager Boyd Jardaneh and Paid Media Strategist Oliver Brantley to Episode 7. Pour yourself a latte and listen as they answer the question: how can you measure your marketing initiatives given the vast range of advertising platforms available at your disposal?
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