Paid to Know is a business podcast by Ricka Raga for creatives, freelancers, service providers, and business owners who are done guessing their way through pricing, clients, marketing, systems, and growth. Through personal stories, honest lessons from real client work, and reflections from building a creative business, each episode explores what it really takes to become visible, trusted, structured, and paid.
Ricka Raga shares seven client red flags she no longer ignores and what they reveal about communication, boundaries, pricing, leadership, accountability, and respect for expertise. A practical conversation for service providers and business owners who want healthier working relationships.
21 Jun 2026
Ep 4: Why More Inquiries Don’t Always Mean More Clients
In this episode of Paid to Know, Ricka talks about inquiries, capacity, and the hidden data behind the leads service providers attract. She shares how her inquiries currently come from referrals, LinkedIn, Instagram, and even AI recommendations, and why she no longer treats every inquiry as an opportunity. The episode unpacks why à la carte marketing often fails, why bad-fit leads are useful feedback, and how service providers can build stronger positioning around the full system instead of selling disconnected pieces.
13 Jun 2026
Ep 3: Client Feedback Is Not a Personal Attack
In this episode of Paid to Know, Ricka talks about the part of client work that nobody really prepares you for: client feedback. She shares how she used to take revisions, unclear comments, and negative feedback personally, until she learned that feedback is not always instruction — sometimes it is fear, confusion, lack of trust, or a process issue.
This episode breaks down why creatives, strategists, freelancers, consultants, and service providers need to stop reacting from panic and start diagnosing what feedback is really saying. Ricka explains how strong processes, clear boundaries, better presentation, and leadership protect both the work and the relationship.
At its core, this episode is about learning how to receive client feedback without losing yourself, your strategy, or your authority. Because the client is not always right, but the client is always telling you something.
8 Jun 2026
Ep 2: Pricing Is a Container, Not Just a Number
In this episode, Ricka shares how client pricing became one of her biggest business lessons. After reviewing different yearly client containers, she realized that pricing is not just about charging more — it is about making sure the work has enough room to be delivered properly.
She explains why smaller budgets can still be valid, but they cannot be expected to hold the same level of strategy, execution, systems, content direction, follow-up, and performance review as a full growth program. This episode also breaks down why The Digital Authority now uses a specific calculated amount as the base pricing for its Growth Program, and why renewal season is not just about continuing the work, but correcting the container.
3 Jun 2026
Ep 1: Welcome to Paid to Know
In Episode 1 of Paid to Know, Ricka welcomes listeners into the podcast and gives an overview of what the show is really about. She explains the themes that will shape the episodes — creative work, pricing, client relationships, systems, positioning, visibility, and the business lessons behind the work people often do not see.
She also shares the structure of the show, including solo episodes, personal stories, business reflections, client lessons, and future guest conversations with creatives, service providers, recovering designers, and business owners.
This episode sets the foundation for Paid to Know as more than a podcast about design. It is a show about turning experience, judgment, strategy, and lived lessons into work that is respected, trusted, and paid for.
1 Jun 2026
Teaser: I Almost Didn’t Do This
In this teaser episode, Ricka Raga introduces Paid to Know and shares why she almost didn’t launch the podcast, write the book, move to the US, or say yes to the bigger life calling her forward. She opens up about the personal shift behind the show and what listeners can expect: honest stories, client lessons, business patterns, pricing truths, marketing systems, and the hard-earned knowledge she has been paid to learn.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Host of Paid to Know?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
