About Paid What You’re Worth: The Personal Brand & Sales Podcast
This podcast is for service providers and founders who are already making money but not getting paid what they're worth. Daria Astanaeva, personal brand strategist and founder of The Sell Well Agency, shares how to build offers that sell, create simple sales systems, and run launches that convert. It features interviews with The Sell Well Agency clients and successful case studies, plus behind-the-scenes breakdowns. Learn how to get clients through Instagram and personal brand content, scale without ads or viral moments, and turn expertise into consistent revenue.
She Launched a Course That Made $0 for 2 Years. Then Got 25 Sales in 24 Hours.
Tianna Mamalick is an SEO expert who runs a marketing agency with 26 clients averaging 4x ROI. She had been running her course, Master SEO, for two years — it always sold out, students loved it, and yet she had never turned a profit.
In this podcast episode, we break down what changed: why experts often struggle to sell their own products, what was missing from her funnel, and how a 90-day strategy engagement helped turn a course that had been sitting on her to-do list into 25 sales in the first 24 hours.
If you have a product you’ve been meaning to launch but keep putting off, this episode is for you.
Tianna’s Instagram (https://www.instagram.com/smbmarketingschool)
Master SEO Course (https://smbmarketingschool.com/master-seo-sales)
Daria's Instagram (https://www.instagram.com/dariaast/)
The Sell Well website (https://thesellwell.com/)
12 Sept 2026
I Spent $45,000 On Networking Events: Here Is What Actually Works
Networking events can be one of the best ways to find clients — if you know how to turn connections into conversations and conversations into sales.
In this podcast episode, I share the strategies I’ve used after attending 200+ events and spending over $45,000 on networking. We talk about how to follow up, stay top of mind, use Instagram to nurture relationships, and turn event connections into paying clients months later.
If you’re a coach, freelancer, consultant, or service provider who wants to get more ROI from networking, this episode is for you.
4 Sept 2026
Every Coach, Designer, and Trainer Believes This One Lie
Many coaches, designers, and service providers believe their industry is too saturated to stand out - but this mindset is often the very thing holding them back from finding clients.
In this podcast episode, I break down the truth about market saturation and why competition isn't the real reason most people struggle to grow. We talk about how to differentiate yourself, position your services effectively, and stop comparing yourself to everyone else in your industry.
If you're a coach, consultant, creative, or service provider who's worried there are "too many people" doing what you do, this episode will help you shift your perspective and find opportunities in a crowded market.
28 Aug 2026
How I'm Scaling 2 Online Businesses to 6 Figures Without Paid Ads
Scaling multiple online businesses doesn't always require paid ads, complicated funnels, or endless growth hacks. Sometimes the biggest growth comes from building the right foundations: a strong personal brand, a clear content strategy, and a sales system that consistently attracts the right clients.
In this podcast episode, I share how I'm scaling two online businesses toward six figures without relying on paid ads. We talk about the strategies behind organic client acquisition, how I'm approaching content and sales differently, and the systems I'm building to create sustainable growth.
If you're a coach, freelancer, or service provider who wants to scale your business organically and attract premium clients without depending on ads, this episode is for you.
21 Aug 2026
This Content System Brought Me $100,000+ on Instagram
Most service providers don't struggle because they don't know how to create content - they struggle because they don't have a system behind what they post.
In this podcast episode, I break down the Instagram content system I used to build a $100,000+ personal brand that consistently brings clients to my agency and coaching business. We talk about how to create content with a purpose, build a strategy that attracts the right audience, and turn your Instagram presence into a reliable lead generation channel.
If you're a coach, consultant, or service provider who feels stuck trying to figure out what to post, this episode will help you create a content system that actually supports your business goals.
14 Aug 2026
From $0 to a Sold-Out Online Membership Launch in 90 Days — The Emily Shimwell Story
Emily Shimwell had built something most people spend years trying to create. Over 800 women had attended her events. Her tickets sold out in minutes. Her community trusted her completely. And she was making almost nothing from it.
When Emily came to me, she had every ingredient of a profitable personal brand - community, trust, proof of concept, and a natural ability to sell - but no system to turn it into consistent revenue.
In this podcast episode, we walk through everything: from the original $27 WhatsApp idea we scrapped to the launch of The Room, which sold out 50 founding spots and generated nearly $5,000 in monthly recurring revenue within hours.
If you have an engaged audience, proven demand, and feel like you're leaving money on the table, this episode is for you.
7 Aug 2026
These 4 Things Will Never Bring You Clients on Instagram
A lot of service providers spend hours creating content, assuming that more effort automatically leads to more clients. The reality is that some types of content will never generate sales, no matter how much time you invest in them.
In this podcast episode, I break down the four biggest mistakes that keep your Instagram content from bringing in clients. We cover which activities aren't worth your time, why more content isn't always better, and what to focus on instead if you want Instagram to become a consistent client acquisition channel.
If you're a coach, consultant, creative, or service provider who wants to create content that actually leads to conversations, clients, and sales, this episode is for you.
31 Jul 2026
Networking Tips for Introverts: How I Get Clients Without Being Salesy
After attending more than 150 networking events, conferences, masterminds, and workshops, I've realized that the best opportunities rarely come from networking the way everyone else does.
In this podcast episode, I share the unconventional networking strategies that have helped me turn events into one of my most consistent client acquisition channels. We cover everything from the rotating lunch strategy and why the coffee line is the best place to meet people, to the introvert networking rule I swear by and the one question that instantly creates better conversations.
If you're an entrepreneur, coach, consultant, or service provider who's tired of awkward small talk and wants networking to actually lead to clients, this episode is for you.
24 Jul 2026
Why Your Instagram Isn't Getting You Clients (5 Mistakes Coaches Make)
If you're a service provider who's using Instagram to attract clients but still not seeing consistent sales, there's a good chance one of these mistakes is holding you back.
In this podcast episode, I break down the five biggest Instagram mistakes that stop personal brands from converting followers into clients. We cover why posting consistently isn't enough, the overlooked mistake that keeps most service providers stuck, and the simple shifts that can help your content generate more conversations, leads, and sales.
If you're a coach, consultant, creative, or service provider who wants Instagram to become a reliable client acquisition channel, this episode is for you.
18 Jul 2026
Sell on Instagram Stories Without Losing Your Audience
Selling on Instagram Stories shouldn't feel awkward, but for most service providers, it does. They either avoid selling altogether or suddenly switch into promotion mode, making every Story feel forced and uncomfortable.
The reality is that Instagram Stories can become your highest-converting sales channel, even if you don't have a large audience. The key is knowing how to naturally build trust, start conversations, and lead people toward your offer without feeling pushy.
In this podcast episode, I break down the exact Instagram Stories sales framework I use to book clients, sell my programs, and generate leads consistently. We cover why Stories outperform almost every other type of content for sales, the biggest mistakes people make when selling, how to talk about your offer naturally, and how to turn Story viewers into DM conversations that lead to clients.
If you're a coach, consultant, or service provider who wants to sell more consistently on Instagram without relying on a huge audience or feeling salesy, this episode is for you.
10 Jul 2026
2026 Instagram Trends That Actually Bring You Clients (Not Just Followers)
Instagram changes fast, but most trends aren't worth chasing. The ones that actually matter are the trends that help you build trust, start conversations, and consistently attract clients - not just followers.
In this podcast episode, I break down the biggest Instagram trends for 2026 that every service provider and personal brand should be paying attention to. We talk about why shares are becoming more valuable than likes, how DMs are replacing the link in your bio as the primary sales channel, why authority content is outperforming generic educational posts, and what's no longer worth your time.
If you're a coach, consultant, creative, or service provider who wants to stay ahead of the curve and use Instagram as a reliable client acquisition tool, this episode is for you.
2 Jul 2026
How to Build a Personal Brand on Instagram Without 10K Followers
A lot of people believe they need 10K followers before they can build a successful personal brand on Instagram. The truth? Follower count has very little to do with whether your brand actually brings in clients.
After helping hundreds of service providers and creators monetize their Instagram with under 10K followers, I've seen the same patterns over and over again. The people making consistent sales aren't the ones going viral - they're the ones with the right positioning, content, and systems.
In this podcast episode, I break down what actually makes a personal brand profitable, how to attract clients with a small audience, position yourself as an authority without constantly posting, and turn followers into conversations that lead to sales.
If you're a service provider, coach, or creator who's tired of chasing vanity metrics and wants Instagram to become a reliable client acquisition channel, this episode is for you.
19 Jun 2026
I Lost $45,000 Running My First Agency - Here's What I'd Do Differently
In this episode, Daria Astanaeva, personal brand strategist and founder of The Sell Well Agency, shares a founder story about losing $45,000 building her first agency - and the key business mistakes that led to it. This episode breaks down what went wrong in her first agency, lessons in agency building, and how to build a profitable service-based business and personal brand that actually sells.
If you’re a coach, service provider, freelancer, or aspiring agency owner, this episode will help you understand how to avoid costly mistakes, improve your offer strategy, and build a scalable online business through Instagram and personal branding.
Inside this episode:
Agency startup mistakes and lessons learned
Why her first agency lost $45,000
How to build a profitable agency model
Personal branding and client acquisition strategy
Why most service businesses struggle to scale
The story behind The Sell Well Agency
How to build a founder-independent business
Reach and audience
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Spotify
5.0 / 5
3 ratings
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