Conversations That Move the Window and Door Industry Forward
The window and door industry is evolving fast. Customers expect more, technology is raising the bar, and the companies that adapt quickest are the ones who will lead.
The Industry Insiders Podcast, powered by Paradigm, is where leaders across the industry share how they’re navigating change, building stronger businesses, and setting the pace for what’s next.
Hosted by John Wheeler, a 25-year veteran of building materials and software and sales technician at Paradigm, with season 1 guest co-host Stefanie Couch, founder of Grit Blueprint, a lifelong industry insider and growth strategist, the show takes you inside the strategies, tools, and ideas reshaping how windows and doors get sold, delivered, and experienced.
You’ll hear from manufacturers, dealers, and innovators across the supply chain, offering real-world lessons you can apply to your own business.
Software Succeeds When Trust Leads | Rick Cross, Account Executive at Paradigm
The floor at GlassBuild is buzzing with AI talk, but we cut through the noise to get practical. Guest Host Stefanie Couch, Founder of Grit Blueprint, sits down with industry veteran Rick Cross, Account Executive at Paradigm, to map the real ways AI helps window, door, and glass manufacturers capture traditional knowledge, reduce errors, and unlock self‑service quoting that customers actually use. The takeaway is clear: people and process come first, and the right software simply amplifies wha...
17 Dec 2025
How Enabling Women Can Transform Our Industry | Lakisha Woods, CEO of National Glass Association
From the floor of GlassBuild, Guest Host Stefanie Couch, Founder of Grit Blueprint, sits down with the National Glass Association’s new CEO, Lakisha Woods, for a fast-moving conversation about the workforce gap in glass and construction, why women and architects are central to growth, and how partnerships can transform our industry. Along the way, we talk mentorship, self-care, and the leadership story behind Lakisha's book, "Never Get Their Coffee." Topics covered: • Workforce pain points a...
10 Dec 2025
Scaling Operations With Flexibility and Trust | Steve Salisbury, Hoff Companies
What if the fastest way to scale a factory starts with a backyard barbecue? We sit down with Steve Salisbury, Director of Technology at Hoff Companies, to explore how real relationships, flexible thinking, and relentless execution fuel growth across the door and window industry. From ERP implementations and VoIP rollouts to doubling a facility and adding new glass lines, Steve shows how to turn messy change into a working system people trust. We dig into how belief, flexibility, and real rel...
3 Dec 2025
Connecting Systems and Boosting Sales | Geoff Syme, Saberis
The fastest way to win more bids in the LBM world is simple to say and hard to do: remove friction. We sit down with Jeff from Saberis, a family-run integrator that started by solving double entry in kitchen design and now powers seamless data flow for windows, doors, and specialty orders across North America. From a single click that pushes complex configurations into a dealer’s ERP to smarter receiving that prevents costly work stoppages, we unpack how quiet integrations create loud results...
19 Nov 2025
The Power of Clean Data in Smart Manufacturing | Shelly Johnson, Sierra Pacific
What if a manufacturer treated data with the same care it gives raw timber? We sit down with Shelly Johnson, Window Technology Manager at Sierra Pacific, to unpack how a seed-to-window business turns sawmill precision and cogen efficiency into a blueprint for data, cloud, and AI. Shelly shares why step one is always capture, because without clean, historical data, you’re just guessing, and how that discipline scales decisions across quoting, pricing, and production in the window and door worl...
12 Nov 2025
Blending Craftsmanship With Data To Build Smarter, Faster, And At Scale | Michael Dionne, Lepage Millwork
The most beautiful windows in the room often have the toughest backstory, and at Lepage Millwork, that story runs on data. We sit down with Michael, IT Director at Lepage Millwork, to unpack how a company rooted in wood and craft built a paperless, sensor-rich shop floor that stays nimble when customers change their minds. The secret is more than tech; it’s a culture of measurable innovation anchored by a clear cadence: three minor innovations a month, two major a year, and one disruptive mov...
29 Oct 2025
How Panoramic Doors Sells Luxury Direct to Homeowners | Autumn Whisenhunt, Panoramic Doors
We explore how a small luxury door manufacturer wins direct-to-consumer by pairing data-driven outreach with handcrafted service. Autumn Whisenhunt from Panoramic Doors shares how storytelling, custom engineering, and selective automation create trust for high-stakes purchases. • Choosing direct-to-consumer to protect brand and message • Mapping quotes and orders to find hot spots • Educating homeowners without overwhelming them • Keeping service personal without a dealer network • Custom do...
22 Oct 2025
Trust, Tech, and the Consultative Selling Advantage | Tim Musch, Paradigm
Host John Wheeler and today's guest, Tim Musch, Business Development Specialist at Paradigm, dig into the buyer‑first mechanics of consultative selling: how a simple talk‑listen ratio (around 53/47) transforms appointments, why needs assessments beat feature dumps, and the small behaviors that earn real trust in the home. Tim shares how educational marketing became his unfair advantage, turning webinars and practical training into a flywheel for growth long before content marketing was a tren...
15 Oct 2025
Pro Market Power Shift: How Pros, Titans, and AI Will Rewire The Building Products Industry | Todd Tomalak, Zonda
Guest host Stefanie Couch, Founder of Grit Blueprint, and Todd Tomalak, Principal, Building Products at Zonda, dig into the pro channel power shift and the new battleground at the top of the funnel. Pros will increasingly start online and, more often, in AI tools that assemble punch lists, alternates, and pricing in one thread. That means digital presence, structured product data, and AI-ready content aren’t “nice to have”, they’re how you avoid being bypassed. Stefanie shares...
8 Oct 2025
Turning Problems Into Possibilities: Leadership in IT Implementation | Joseph Slawson, Boise Cascade
Host John Wheeler of Paradigm is joined by Joseph Slawson, Millwork IT Manager at Boise Cascade, who shares powerful insights on building successful teams, navigating complex implementations, and leading with authenticity through 18 years of industry experience. Topics covered: • Make the best decisions with available information rather than waiting for perfect plans • Build the right team and trust them to do their jobs without micromanagement • Document processes extensively, including w...
1 Oct 2025
Tackling Inefficiency: AI Solutions for Door and Window Companies
Inefficiency is the biggest challenge facing the window and door industry today, but AI solutions can help companies automate repetitive tasks and respond to customers faster. In this eye-opening conversation, John Wheeler, Sales Technician at Paradigm, and guest host Stefanie Couch, Founder of Grit Blueprint, dive into the most pressing challenges facing our industry today. • Automating repetitive tasks allows valuable veteran employees to focus on what they do best • Capturing the knowledg...
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