Welcome to Pardon My Hunch, the show about the real decisions we make in business and life, and the instincts we trust … or wish we hadn’t ignored.
I’m Teri Hoffman, founder of Hunch. After decades studying product launches and how business decisions actually play out, one thing holds true: the subtle signals we notice (or the ones we ignore) become the heart of every story we tell.
Each week, we talk with folks who’ve actually been there - from corporate rebels under big-brand pressure to ‘innovate,’ to entrepreneurs risking their own time and money to build something they believe in. The more you believe in something, the harder it becomes to make the call, especially when guru frameworks, vague data, or alleged ‘experts’ tempt you to ignore your own gut.
This isn’t hype-talk. It’s the stories behind the stories: the hunches people trusted or dismissed, the work-arounds the doers figured out, and the subtle insights that suddenly made a hard decision feel clear … because we all deserve that feeling of pride, when we can look at something out in the world and quietly know … that was me.
To find out more how we can help you, go to www.gohunch.com (http://www.gohunch.com)
In this episode of Pardon My Hunch, Teri Hoffman speaks with Jordan Burg, Head of Marketing at CSG Partners, about the instincts, career pivots, and experiences that have shaped his approach to business and marketing. Jordan reflects on stepping away from corporate marketing to help stabilize and sell his grandfather’s New York real estate business, sharing lessons about family legacy, trusting the right people, focusing on the essentials, and adapting when plans change. He also discusses how those experiences influence his work at CSG Partners, where he helps communicate the value of employee stock ownership plans and emphasizes clear positioning, thoughtful testing, and understanding what truly matters to the audience.
This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.To find out more about how we can help you nail a killer vibe before you go live with an idea or a brand message, go to www.gohunch.com
15 Sept 2026
AI, Humanity and Discernment with Steve Wimmer
In this episode of Pardon My Hunch, Teri Hoffman speaks with Steve Wimmer, Chief Product Officer at Unravel Healthcare, about using technology to create meaningful impact while staying focused on the human consequences of innovation. Steve explores the opportunities and risks surrounding AI, from healthcare and legislation to persuasive technology, data privacy, safety, and the importance of understanding why AI systems are designed to behave the way they do. He also discusses the value of human judgment and discernment, arguing that while AI can improve efficiency, experience and instinct remain essential for separating genuine value from noise.
This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.To find out more about how we can help you nail a killer vibe before you go live with an idea or a brand message, go to www.gohunch.com
8 Sept 2026
Following Your Instincts with Priyanka Sen
In this episode of Pardon My Hunch, Teri Hoffman speaks with Priyanka Sen, Marketing Strategy Manager at Holiday Inn Club Vacations, about trusting your instincts when pursuing opportunities and knowing when you have done everything within your control. Priyanka shares the story of advocating for a potential collaboration between Give Kids The World and MrBeast, explaining how the experience taught her to balance conviction with the reality that final decisions often sit with others. She also discusses the importance of finding meaning in your work, learning from missed opportunities, and recognizing when it may be time to move into an environment where your ideas and instincts have more room to influence outcomes.
This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.To find out more about how we can help you nail a killer vibe before you go live with an idea or a brand message, go to www.gohunch.com
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