Welcome to ParentTech Allies, where we uncover the latest innovations, share invaluable insights, and explore the top consumer and tech brands supporting families with children from conception through high school. Our show is designed for FamTech enthusiasts, entrepreneurs, ParentTech founders, industry experts, and parents themselves!
Nurturing Healthier Relationships with Jessica Holton, CEO of Ours
In this episode, Carly Buxton interviews Jessica Holton, CEO and co-founder of Ours, a relationship wellness company on a mission to help people have happier and healthier lives through stronger relationships. Jessica shares the inspiration behind Ours and their journey in revolutionizing the couples therapy experience.
Key topics discussed:
The origin story of Ours and Jessica's mission to destigmatize and make couples therapy more accessible
The evolution of Ours' product offerings, from group virtual programs to personalized couples therapy matching
How Ours guides couples through the process of seeking support, providing tools and resources before, during, and after therapy sessions
Ours' vision of becoming the "primary care" for relationships, offering a holistic care team approach tailored to different life stages
The recent rebranding process and the philosophy behind Ours' new modern, calming, and aspirational visual identity
Strategies for growth, including leveraging personal networks, Google Ads, editorial placements, and word-of-mouth referrals
Addressing accessibility and affordability challenges in the couples therapy space, including therapist compensation and potential insurance coverage
Insights and advice for couples navigating the unique challenges of parenthood and maintaining a strong relationship amid evolving responsibilities
Jessica also shares how listeners can support Ours' mission by spreading awareness, and invites experts to collaborate on training opportunities for their therapist network.
Try out this new spin on couples therapy! https://withours.com/
11 Apr 2024
Helping Parents Stay Organized and Collaborative at Home with Michael Perry, Founder & CEO of Maple
Carly interviews Michael Perry, founder and CEO of Maple - a family tech startup aimed at easing the burden of parenting and helping families spend more quality time together. Michael shares the story behind Maple, how the app helps families get organized, collaborate on household tasks, plan events/appointments, and distribute the mental load more evenly. He discusses the integration of AI, machine learning, and partnerships to create a centralized home operating system. Michael also reflects on his journey as a serial entrepreneur and the evolution of his leadership style and company culture over time.
- Overview of Maple app features like shared folders, to-do lists, calendars, shopping lists, expense tracking etc.
- How Maple enhances visibility and collaboration between parents/caregivers
- Integrations with services like Instacart for grocery delivery
- Plans to incorporate AI/ML for proactive suggestions and setup assistance
- Michael's background as a 4-time founder, including a previous AI startup acquired by Shopify
- Building a family-friendly company culture with flexible work arrangements
- Overcoming app fatigue by providing a unified home management solution
- Growth through paid advertising on Instagram, Facebook, Google ads
- Designing the pricing model for Maple
Promo code:
Nessle users and listeners can try Maple Premium free for 60 days using the code "MAPLEPLUS60" after downloading the app.
Contact:
Michael invites collaboration opportunities and feedback at michael@growmaple.com
28 Mar 2024
Pioneering Pediatric Telehealth with Dr. Lyndsey Garbi of Blueberry Pediatrics
Today, we're joined by Dr. Lyndsey Garbi, Chief Medical Officer and Co-Founder of Blueberry Pediatrics, a pediatric telehealth company revolutionizing access to high-quality care for kids across America. Blueberry Pediatrics offers evidence-based, affordable care via telehealth, providing families with a virtual exam room experience from the comfort of their homes.
Hear more about Blueberry's journey of getting their earliest customers, selecting markets to enter, opting for a subscription model, and a user-friendly interface. Dr. Garbi shares how she recognized a need for accessible, expert support for parents navigating the uncertainties of child-rearing. Blueberry Pediatrics fills the gap by offering parents the convenience of on-demand pediatric care, backed by a team of board-certified pediatricians.
Links:
https://www.blueberrypediatrics.com/
On Instagram @blueberrypediatrics
www.nessle.com
29 Feb 2024
Nutrition for Motherhood: From Concept to Nationwide Support - with Irene Liu of Chiyo
In this episode, we welcome Irene Liu, CEO and co-founder of Chiyo, which offers Eastern culture-inspired food therapy and nutritional science for body, mind, and motherhood. In this episode, Irene discusses the genesis of Chiyo, sparked by her own observations during a family member's prenatal and postpartum journey. She shares how Chiyo aims to tackle the problem of navigating nutrition during pregnancy and beyond by providing personalized, evidence-based support. From ranking as the first organic Google search result for postpartum meals in New York to navigating partnerships with fertility clinics and insurers, Irene provides valuable insights into the journey of building a business in the women's health space. Tune in to learn more about Chiyo's mission to make nutrition support more accessible and inclusive for women across different life stages.
www.wearechiyo.com (https://wearechiyo.com/)
@wearechiyo on social channels
Brought to you by Nessle (www.nessle.com (https://www.nessle.com))
15 Feb 2024
Empowering Parenting Journeys: Insights from Arzeou Zarafshan, CEO of Call Emmy
Welcome to Parent Tech Allies, where we share insights from leaders in parent support. Today, we're joined by Arezou Zarafshan, the CEO of Call Emmy, a marketplace connecting families with vetted help. Arzou shares how Call Emmy offers on-demand, trusted services, rooted in her own experience as a mom. She talks about the journey from idea to platform, highlighting early challenges and strategic pivots.
Arezou explains the platform's focus on trust and its evolution from a rudimentary app to a nationwide service provider. She shares insights on growth strategies, including leveraging event partnerships for childcare services. Arzou also discusses her experience with equity crowdfunding and offers advice for founders.
Listeners can connect with Call Emmy for partnerships or explore onsite childcare options for events--just check out www.callemmy.com. (https://callemmy.com/)
And visit nessle.com (https://www.nessle.com/) to take our parenting quiz and find expert resources--like Call Emmy and more!--to support you along your journey.
1 Feb 2024
Sean Greene, CEO of Bambino, on Babysitting, Parent Support, and Building a Business
Welcome to the ParentTech Allies podcast! In this episode, I'm joined by Sean Greene, CEO of Bambino Sitters, the app that's reshaping the way parents find trusted sitters.
Today, Carly talks to Sean about Bambino's inception, approach to parenttech innovation, community building, and more.
Download the app at https://www.bambinositters.com/ and follow along at @bambinositters on Instagram.
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