A podcast to help people think bigger than where they are, have a good plan to get there, and the kick ass motivation to take action. We believe that if you cannot reach your customers in a market alone partnering with others should not increase turnover of your people or customers, should increase your value and give you the ROI you deserve.
Ep 5: Marketing From Zero: Do This Before Building Partnerships
Starting from zero in marketing? Before you chase partnerships, you need a solid foundation. In this episode of the Partner Path Podcast, Ashley from Small Town Marketer shares what she’s seeing with new entrepreneurs hitting the same marketing wall, from a holistic wellness practitioner to a metal fabrication business owner. You’ll learn how to answer “Why you and why now?” so your story lands, stop talking to everybody and build ideal customer personas, map your marketing and sales funnel from awareness to decision, and spot the difference between latent pain and active pain. Ashley also covers why you need to know your numbers before you scale, including break-even, setting aside 25 to 30 percent for taxes, and tiered offers that move buyers from maybe to yes, plus how pains, gains, and motivations keep every piece of content valuable instead of marketing slop. She also gives a peek at her Marketing Prioritization Kit, a four-sprint framework built for people starting at zero. Once you know who you are, who you serve, and what you can afford, you’re ready to build the bridge to partnerships. Have a topic you want covered next? Drop it in the comments!
27 Sept 2026
Ep. 4: When Life Gives You Lemons, Turn Business Challenges Into Growth
Passion only gets you so far, you need to act. In this episode of the PartnerPath Podcast, Ashley breaks down the "lemons to lemonade" framework for turning a business setback into your next opportunity, plus the three core values that keep her moving forward as a consultant.In this episode:
🍋 Why researching your "lemons" (your niche, your ICP, your customer journey) is step one
🍋 Finding your "strawberry lemonade," the complementary service partners who fill your gaps
🍋 Leaning into your niche instead of trying to be everything to everyone
🍋 Building a network of people who share your values
🍋 Why comparing your path to someone else's limes (or chocolate) keeps you stuck
Ashley's 3 core values: openness to change, adaptability & trust, and authenticity & creativity
If you're a founder navigating a rough patch, this one's for you. If you've been in a situation where you need to make something out of the lemons your business (or just life) gave you, leave a comment with your own "lemons" story.
New episodes weekly. Want to work together? Head to smalltownmarketer.com to book a chat.
This one's an interesting one. No script, no polish, just me, Ashley, giving you the real update on where Small Town Marketer & PartnerPath stands three months into going full-time.
I talk about why the podcast went quiet for a month: the burnout from working two jobs for two years, literally not knowing how to rest, a tax bill that cut my runway in half two days before my birthday, and a mental health crisis that led to hospitalization. I also get into the ADHD diagnosis, the medication changes, the SSRI, and the conversations with my partner about taking the financial risk of leaving a stable job.If you're building a business alone and it feels like nobody talks about the hard parts, this episode is for you.
Growth isn't just wins and client yeses. It's also the noes, the burnout, and learning how to *actually* rest (p.s. it's harder than you think).
Next episode: how I'm building client consistency from here.
21 Aug 2026
Ep. 2: Be The Boss You Know You Are
This episode is the origin story. I'm sharing why I walked away from the traditional path and built Small Town Marketer instead, and it comes down to a few things: financial freedom, ownership over my time, creative freedom, working with people who make me happy, and not relying on others to pay me what I'm worth.
I talk about growing up in a small town, my accounting background, my ADHD, and how all of it shaped the way I do business and the way I think about partnerships.If you've ever felt boxed in by the "normal" path, or like you had to fit into someone else's idea of success, this one's for you.
PartnerPath is about growing through partnerships instead of doing it all alone.
New episodes coming. Subscribe to follow along.
14 Jul 2026
Ep. 1: Human Value in your Marketing
This is episode 1 of PartnerPath, and it's all about value: where it comes from, and why it's not tied to a paycheck or a job title.
I share a story from speaking with graduating high schoolers about finding their "superpower," a shoutout to my collaborator Patricia Brayley (https://www.linkedin.com/in/pbrayley (https://www.linkedin.com/in/pbrayley)) for introducing me to that concept, and a passage from The Art of Possibility by Benjamin Zander and Rosamund Stone Zander that's stuck with me ever since, a story about starfish that reframes what it means to make an impact, no matter how small.
PartnerPath is about growing through real partnerships instead of trying to do everything alone. Before all else though....community starts with knowing your own worth first.
New episodes coming soon. Subscribe to follow along.
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