In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:What paths are going to make a campaign’s success more than a possibility?Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward.This…is Partners in Possibility.From the Plus Company
Demystifying AI in Creative Measurement with Michael Cohen and Crystalyn Stuart-Loayza
Michael Cohen and Crystalyn Stuart-Loayza, industry experts, demystify AI in creative measurement, empowering marketers to harness its power for actionable insights and real-time data-driven campaigns.
13 Nov 2024
Scary Movies, Taxes, and Marketing To Gen-Z With TurboTax
Marketing to Gen-Z has been a challenge for as long as they entered the marketing world. It’s rare they will engage with any form of advertising and they seem to be allergic to branded content. So what kind of response and result would a brand get if they made a short film instead of an ad?
Join Brett as he invites Gah-Yee Won, Head of Marketing at Intuit, and Josh Budd, Chief Creative Officer at Citizen Relations, as they discuss their award-winning short–film Undone. Josh came to Intuit with an experiment to better market to Gen-Z and heavily play on the anxiety so many of us feel around tax time.
Tune in to better understand how a 9-minute short horror film helped to generate buzz at places like Drum Magazine, and even a few film festivals. If you want to jumpstart the way you engage with your Gen-Z customer base you’re not going to want to miss this.
-Subscribe to Partners in Possibility on all podcast platforms to get your finger on the pulse of marketing to Gen Z!
Undone Short Film (https://www.youtube.com/watch?v=brrnC0Z3FYk)
30 Oct 2024
De-stigmatizing Women’s Healthcare in Brands and Beyond With Katie Jensen and Lauren Redfern
Over 50% of the world will experience menopause at some point in their lives, so why is it such a taboo to have an honest conversation about it? One brand is aiming to completely de-stigmatize this normal stage of life and create a space where both customers and companies can thrive together.
Today, on Partner’s in Possibility we’re joined by Katie Jensen, the Group Creative Director at Mekanism, and Lauren Redfern the Executive Director at Hormonally.
Hormonally.org describes itself as a trusted health ally for women, delivering vital resources that help women make informed decisions about their bodies. Together we’re going to explore how Hormonally is supporting women and their healthcare while getting brands more involved in the future of their female customers.
Subscribe to Partners in Possibility on all podcast platforms to get your finger on the pulse of marketing!
15 Oct 2024
Tripadvisor, Community Reviews And Disrupting An Industry With Matt Dacey and Erin Georgieff
Imagine you’re planning a trip to Japan, Argentina, or France, and you’re building your itinerary. Where do you go? TripAdvisor. For years it has been the go-to brand for restaurants, hotels, experiences, and so much more.
Today on Partners in Possibility, we’re sitting down with the Vice President of Global Marketing for TripAdvisor Matt Dacey, and Erin Georgieff, Managing Partner at Citizen Relations.
Together we will better understand how Tripadvisor became the number-one travel advice website in the world, how their Travelers Choice award became the gold standard in ratings for destinations, and what is now possible with their AI trip builder.
-Subscribe to Partners in Possibility on all podcast platforms to get your finger on the pulse of marketing!
26 Sept 2024
AI, Marketing Measurement and the Future of Creative Roles With Oliver von Wersch and Crystalyn Stuart-Loayza
AI is everywhere but we in the marketing world are only scratching the surface of what is possible. We’ve seen the public at large test out these new tools from generative AI like ChatGPT and Dall-E to the more niche sectors of predictive AI.
Now, we’re seeing marketers start to experiment and ideate as they start building out new campaigns.
In this episode, Brett is joined by Oliver von Wersch, a Partner at Statista, and Crystalyn Stuart-Loayza, the Chief Digital Officer at Citizen Relations & Mekanism. They’re talking about a comprehensive survey of 200 CMOs on the future of data, marketing, and AI.
If you’re thinking about how to integrate AI into your marketing processes, and how AI will shape the Marketing Departments of the Future, you won’t want to miss this discussion on how to prepare for this shift.
-Subscribe to Partners in Possibility on all podcast platforms to get your finger on the pulse of marketing!
Are You Ready For Marketing And AI Report (https://pluscompany.com/en/thought-leadership/are-you-ready-for-marketings-ai-era)
11 Oct 2023
The Human Element in Prediction Technology
What trade-offs exist between safeguarding privacy and fostering innovation in AI? Explore the delicate balance between safeguarding privacy and nurturing innovation in AI on Partners In Possibility, hosted by CEO of Plus Company Brett Marchand. Join us for the second part of our captivating insider series on the digital economy. We're thrilled to bring you Avi Goldfarb, a distinguished AI expert with unparalleled insights.
Brett and Avi delve into the realm of AI and prediction technology and how they shape the landscape of marketing. Tune in to uncover the essential role of human judgment in effectively harnessing this transformative technology. Additionally, we've got something special in store - an exclusive preview of our groundbreaking innovation, AIOS. This intelligent All-in-One System for Marketing is poised to unlock boundless potential in the consumer journey.
The AI revolution is here—subscribe to Partners in Possibility on all podcast platforms to stay ahead of the AI curve!
9 Oct 2023
In the ‘Between Times’ and embracing opportunities of AI
Have you ever wondered about the pivotal phase between AI's potential and its real-world impact? Join us for exciting episodes of Partners in Possibility hosted by CEO of Plus Company Brett Marchand as he’s joined by renowned digital economy expert and bestselling author, Avi Goldfarb!
We're at a crucial phase in AI's development, and Avi takes us through it in a special two part series. Avi and Brett discuss what we’ve witnessed in terms of the potential of AI, but we haven’t yet seen its widespread adoption and effects. Learn about Canada's leadership in AI, the privacy vs. innovation trade-offs, and what it means to live in 'The Between Times.
Tune in now to be ahead of the AI curve! Partners In Possibility, where innovation meets marketing excellence. Listen and subscribe wherever you get your podcasts and stay at the forefront of AI's impact!
27 Sept 2023
The AI Powered ROMI Revolution
Join us for a very special episode of Partners in Possibility. Special guests Kristin Wozniak, SVP of Customer Success at Plus Company, and Andrew Rusk, VP Marketing at Coast Capital Savings explore how AI is revolutionizing marketing, accelerating content creation, and allowing marketers to focus on what truly matters - quantifying and measuring brand impact. Plus, get an exclusive sneak peek into Plus Company's game-changing innovation - AIOS, the intelligent all-in-one system for marketing.
30 Aug 2023
Best of Partners in Possibility Season 1
Join Brett Marchand, CEO of Plus Company, on this episode of Partners in Possibilities. Take a retrospective journey through our conversations with the thought leaders of innovative, award-winning campaigns and catch a glimpse of the future with invaluable insights on AI technology advancements and improvements to our daily lives. Enjoy this Season 1 Spotlight on our best and brightest moments from our episodes so far. Stay tuned for upcoming episodes that promise more of Partners in Possibilities' insightful content!
2 Aug 2023
The Birth of SickKids’ VS campaign
One simple idea forever changed the face of charity: Sickness doesn’t mean weakness.
To meet the aggressive fundraising goals of Toronto’s Hospital for Sick Children, creative agency Cossette decided to stop talking like a charity brand and start acting like a performance brand. It showed the world what it looks like when sick fights back.
Launched in 2016, SickKids’ VS brand had the ambitious target of raising $1.5 billion – making it the largest fundraiser in Canadian health care history. By March of 2023, that $1.5-billion target had been met.
The campaign was a big risk with the bold ‘VS’ concept, and there was a media ‘backlash’, but that drew more supporters out of the woodwork.
The risk paid off, and the VS brand strategy became an instantly recognisable hit, with celebrities taking part (Cold Play’s ‘Fix You’ was donated for 30-second spots), and people got VS tattoos.
In this episode, we take a look back at where it all began. The idea, the origin story, the objective and the risk.
19 Jul 2023
Are You Ready For It? How Data & AI will change marketing forever
By now, most marketers have dabbled in AI and introduced AI-powered tools to their creative workflows. In our last two episodes, we discussed how marketers are using these tools to work smarter and faster. But one area we haven't talked about is data -- an exciting opportunity for marketers.
Joining me this week are two members of the Plus Company team – Kristin Wozniak, Global Lead of Customer Success and Michael Cohen, Global Chief Data & Analytics Officer. We’ll go beyond ChatGPT and Midjourney to examine how Data and generative AI can improve marketing business operations and increase ROI.
We'll talk about how we as marketers can leverage AI to better allocate targeted ad spends. We’ll define a composable CDP, and how it and data-centric AI will change the way Marketers work.
We’ll also try to imagine how the future with AI will look for Marketers, recognizing it's nearly impossible to predict the unpredictable world of AI.
Learn more about Chip War, the book Brett mentions: https://www.christophermiller.net/semiconductors-1 (https://www.christophermiller.net/semiconductors-1)
Learn more about the composable CDP:
https://a16z.com/2023/05/22/the-rise-of-composable-the-cdp/ (https://a16z.com/2023/05/22/the-rise-of-composable-the-cdp/)
from plus company (https://www.pluscompany.com/)
12 Jul 2023
Human+ Creativity: Artificial Intelligence has Changed the Game Part 2
This week we return for the second part of our conversation centered around Artificial Intelligence– how it's transforming the marketing landscape, and what agencies and brands need to know in order to keep up with these rapidly evolving technologies.
Welcome to Part 2 of exploration of the role of AI in marketing on Partners in Possibility featuring special guests Jeff McDonald and Jason Harris.
Jason is the Co-Founder and CEO of the award-winning creative agency Mekanism, and host of the Soul and Science podcast.
Jeff is an AI thought leader, and the Director of Social Strategy at Mekanism. He's been named one to watch in this space by Ad-Age.com. (https://Ad-Age.com.)
We’ll discuss how Chat GPT has democratized AI and become an accessible AI tool that anyone can use. The ease of use also lends itself to being able to work more efficiently individually and across teams. Speaking of teams-we also explore which department AI tools are destined to be a part of.
Learn more about Mekanism: https://mekanism.com/ (https://mekanism.com/)
Read Sprout Social’s interview with Jeff MacDonald: https://sproutsocial.com/insights/ai-social-media/ (https://sproutsocial.com/insights/ai-social-media/)
from plus company (https://www.pluscompany.com/)
5 Jul 2023
Happy 4th!
Hope you had a great 4th of July! We’ll be back next week with Part 2 of our conversation about AI in the marketing landscape with Jason Harris and Jeff MacDonald!
28 Jun 2023
Human+ Creativity: Artificial Intelligence has Changed the Game Part 1
This week, we're talking all about Artificial Intelligence– how it's transforming the marketing landscape, and what agencies and brands need to know in order to keep up with these rapidly evolving technologies.
In Part 1 of our two-part exploration of the role of AI in marketing, To help us dive into and explore the new role of AI in marketing, Brett Marshond! speaks with Jeff McDonald and Jason Harris.
Helping us dive into and explore the new role of AI in marketing, are two guests: Jason Harris and Jeff MacDonald.
Jason is the Co-Founder and CEO of the award-winning creative agency Mekanism, and host of the Soul and Science podcast.
Jeff is an AI thought leader, and the Director of Social Strategy at Mekanism. He's been named one to watch in this space by Ad-Age.com.
We'll discuss why AI is such a big thing right now, and how Chat GPT made generative AI something anyone can use. We'll talk about how marketers should be using AI to work not only faster, but smarter. And we'll discuss whether or not AI is coming for your job.
Learn more about Mekanism: https://mekanism.com/ (https://mekanism.com/)
Read Sprout Social’s interview with Jeff MacDonald: https://sproutsocial.com/insights/ai-social-media/ (https://sproutsocial.com/insights/ai-social-media/)
from plus company (https://www.pluscompany.com/)
21 Jun 2023
Cheetle in Cheadle (ft. Jess Spaulding and Josh Budd)
Fun fact: When you eat those amazing Cheetos, you’re left with a tasty souvenir: the orange dust on your fingers, which actually has a name: Cheetle. This episode is a conversation with two of the creative minds behind the award winning Cheetle in Cheadle campaign, Jess Spaulding, CMO at PepsiCo Foods Canada and Josh Budd, Chief Creative Officer at Citizen Relations.
In this conversation, Josh and Jess give us a peek behind the curtain and share all about how the Cheetle statue came to life and quickly became a viral sensation, attracting thousands of fans from all over. This award winning campaign generated significant coverage, and became a global phenomenon.
We discuss how their unique approach to this campaign allowed them to stand out from a crowded marketing field on this episode of Partners in Possibility.
Check Out The Cheetle in Cheadle:
- Sizzle reel: https://youtu.be/_aTOhzld1V0 (https://youtu.be/_aTOhzld1V0)
- Cheeto’s Press Release:
https://www.fritolay.com/cheetos%C2%AE-proudly-unveils-a-statue-to-commemorate-cheetle-the-official-term-for-the-brands-orange-dust (https://www.fritolay.com/cheetos%C2%AE-proudly-unveils-a-statue-to-commemorate-cheetle-the-official-term-for-the-brands-orange-dust)
-Jimmy Kimmel & Don Cheadle:
https://www.youtube.com/watch?v=82dyXsYsaPs (https://www.youtube.com/watch?v=82dyXsYsaPs)
from plus company (https://www.pluscompany.com/)
14 Jun 2023
AI for the Elderly—Meet ElliQ
This episode of Partners in Possibility is a conversation with Dor Skuler and Qin Li.
Dor is the CEO and co-founder of Intuition Robotics. With decades of experience in tech and angel investing, Dor is on the cutting edge of several AI-powered breakthroughs.
Qin is the VP of Design at fuseproject, a design and innovation firm that brings “firsts” and category leading products to market. She and her team have delivered products for startups and major brands alike including Herman Miller, Jawbone, and Coca-Cola.
Together, Dor and Qin and their respective teams collaborated to build Elli Q, the first AI robot specifically designed to enrich the lives of elderly adults living alone.
In this episode, we discuss the development strategy behind the AI and machine learning aspects of Elli Q and how they settled on its physical design.
Plus, we'll talk about the unique challenges they faced bringing ElliQ to market and making it attractive and accessible to elderly adults.
Find out more:
ElliQ Demo
https://youtu.be/1gQJ6zc11N4
ElliQ
https://elliq.com/ (https://elliq.com/)
Intuition Robotics
https://www.intuitionrobotics.com/ (https://www.intuitionrobotics.com/)
fuseproject
https://fuseproject.com/ (https://fuseproject.com/)
from plus company (https://www.pluscompany.com/)
7 Jun 2023
Diversity Drives Innovation (ft. Frans Johansson)
In this episode of Partners in Possibility I speak with Frans Johansson, a prominent DEI thought leader, author of The Medici Effect and The Click Moment, and founder of The Medici Group and Via Renaissance.
He has inspired several companies and teams through his live speaking engagements and has successfully scaled companies and startups through change management and integrating DEI initiatives and policies.
Learn more about Frans Johansson:
https://www.fransjohansson.com (https://www.fransjohansson.com/)
See The Medici Group’s work in action:
https://www.themedicigroup.com (https://www.themedicigroup.com/)
Via Renaissance:
https://www.viarenaissance.io (https://www.viarenaissance.io/)
from plus company (https://www.pluscompany.com/)
6 Jun 2023
See You at the Pregrain (ft. Kristin Kroepfl and Ian Kovalik)
In my first episode of Partners in Possibility I spoke with Kristin Koepfl, VP and CMO of PepsiCo’s Quaker brand and Ian Kovalik, co-founder and Chief Creative Officer of the ad and creative agency Mekanism.
We discussed the collaboration and creative process between both companies for PepsiCo’s Quaker Oats “Pregraining” Super Bowl ad and viral social media campaign based on the previous year’s “Oat Up” campaign featuring Eli Manning.
Watch the first video of the viral TikTok campaign here: https://www.tiktok.com/@quaker/video/7193345279016439046 (https://www.tiktok.com/@quaker/video/7193345279016439046)
So you can start pregraining too!
https://www.quakeroats.com (https://www.quakeroats.com)
Learn more about Mekanism
https://mekanism.com (https://mekanism.com)
from plus company (https://www.pluscompany.com/)
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