Getting visibility for your small business or personal brand can be tough. On this weekly show, I share insight about how to do exactly that based on 25+ years working in public relations for companies like Procter & Gamble, American Express, Microsoft and running my own PR agency. I know that small business and personal brands can benefit from many of the same strategies that big brands use to attract attention. I will guide you through how-to episodes and interviews with some of the best marketers and journalists out there. My goal? To provide you with practical, actionable advice about how to build interest and excitement for what you do without having to spend a lot of time or money. Follow to never miss an episode!
#14 - How to Get Discovered by Your Ideal Target Audience
Do you struggle to attract the kind of clients, customers, and opportunities that you really want for your small business or personal brand? This isn’t uncommon and it can be so frustrating! But there is a reason why this is happening AND a solution to the problem. It takes a bit of work, but it's not hard or time-consuming. All you need to do is some good old-fashioned, target audience research. Often overlooked, target audience research is key to almost all successful marke...
27 Apr 2023
#13 - How I Built My Personal Brand with Andrea DelZotto
This week I talk to Andrea DelZotto, a successful corporate executive turned entrepreneur about the ups, the downs…and most importantly the realities of building a personal brand. Andrea spent most of her career as a senior executive at Canada's leading condominium developer, Tridel Corporation where she built a leadership profile for herself within the company and beyond. This includes a social media community of more than 6000 followers where she shares her thoughts and opinions on a ran...
20 Apr 2023
#12 - How to Build Visibility on LinkedIn with Mark Williams aka Mr. LinkedIn
On today's episode we talk about how to build visibility using LinkedIn with my guest Mark Williams, aka Mr. LinkedIn. Mark knows pretty much everything there is to know about LinkedIn. He's a very busy LinkedIn trainer and hosts the popular LInkedInformed podcast. I've been listening to him for years and know first hand that Mark is always on top of the latest LinkedIn features. And fortunately for us, one of the services he provides is training on how to use LinkedIn to...
13 Apr 2023
#11 - Media Pitching with former national news journalist Steve Ladurantaye
In today's episode I speak with former national newspaper and television journalist Steve Ladurantaye about the do's and don'ts of media pitching. Steve's extensive background in journalism, including positions at The Globe and Mail, CBC and Twitter, makes him the perfect person to offer insights and advice on how to effectively work with the media. Listeners will come away from this episode with a deeper understanding of how to generate compelling story ideas and position themselves for s...
6 Apr 2023
#10 - How to Attract Attention in Your Local Market
Get the free resource mentioned in this episode: Grab Your Free Guide Here - Cracking the Code: How to Get Quoted in the Media. In today's episode: Do you ever see a colleague or competitor being interviewed by a local media outlet and wonder, "How did that happen? Why are they being interviewed? Why not me?" Or maybe you see them and think, "That's fine...no one pays attention to local media coverage." In today's episode I start by discussing the benefits of becoming well-kn...
23 Mar 2023
#9 - How to Build Visibility in a Way That Feels Authentic to You
Building visibility is necessary for small business and personal brands because it helps create the kind of awareness that's needed to stand out from the competition. But when funds are limited and you can't hire an agency to do your marketing, things can get awkward. Because let's face it...being active on social media, creating content and building an email list don't come naturally to everyone. And it's no wonder people feel uneasy about marketing. Every time you turn around you're con...
16 Mar 2023
#8 - The Power of Goals, Strategy and Planning
This week I had an anniversary of sorts...it's been just over one month since I launched this podcast and the feedback I'm getting from listeners has been great. So far I’ve tried to cover topics that will help you understand what’s possible with PR and how to use it to get results In today's episode I take a step back so we can talk about the importance of goals, strategy and planning. Because successful PR is not just about ideas, it's also about setting clear goals, creating a winning ...
9 Mar 2023
#7 - SEO and Digital PR
In today’s episode I interview SEO and digital PR expert John Tyreman who does an excellent job of explaining the whole idea behind the very technical concepts of search engine optimization (SEO) and digital public relations. Even better, he describes in detail how small business owners and personal brands can use those concepts to increase their visibility and reputation. It takes a bit of work…not a ton. But the payoff is big and the benefits build over time and last for months, even ...
2 Mar 2023
#6 - How to use Chat GPT and Other AI Tools to Stand Out in a Crowded Market with Martin Waxman
Today’s guest, Martin Waxman demystifies the currently trending topic of artificial intelligence and explains in practical terms how it can help small business and personal brands. He’s been studying AI for years and understands it better than anyone I know. Martin is a digital communications expert and PR agency founder as well as a university and LinkedIn Learning instructor who teaches AI, social media, digital and content marketing, and podcasting. Please note that Martin me...
23 Feb 2023
#5 -From Unknown to Unforgettable: How to Build a Personal Brand
Today's episode of Path to Visibility is about personal branding. We'll talk about what it is, why it's important for small business and personal brands and how you can use it to build your business. It's a common misconception that personal branding is just for celebrities and influencers. In reality it's a useful marketing strategy for turning yourself and your business into a trusted brand that stands out from the competition. Personal branding is about identifying and communicating yo...
16 Feb 2023
#4 - How a Small Business Can Win Big with PR
How can public relations benefit a small business or personal brand? Today is part one of a two part mini training to help you understand what public relations is and how it can benefit your small business or personal brand. This week I talk about the importance and benefits of public relations for a small business and next week I’ll cover the value of personal branding as a way to distinguish your business and make it more approachable. In today’s episode: {03:22] What is PR?[0...
18 Jan 2023
#1: Why I Started This Podcast
Hi, my name is Janice Mandel and welcome to the very first episode of the Path to Visibility podcast which is all about helping small businesses and professionals learn how to raise their visibility so they can build their business or personal brand. I’ll be coming to you every week, and I’ll be talking about all the ways you can build a profile and reputation for your business or yourself, so you can get your message out to the audience you want to reach. I’m not sure what brough...
18 Jan 2023
#2: The Value of Being Quoted in the Media and How to Make it Happen
How do you get started with media coverage for your business or personal brand? Getting quoted in the media is a great way to make people aware of your product, service or company in a way that leads to them seeking it out. As a public relations consultant for more than 25 years, working with big brands like Microsoft, Swiffer, Febreze, and American Express, I'm often asked for advice on how to get media coverage, and I'm happy to tell you that it's not that difficult. Many peo...
18 Jan 2023
Trailer: Path to Visibility
18 Jan 2023
#3 - Digging Deep: How a Small Mining Company Made a Name for Itself on the Global Stage with Alan Coutts, former CEO Noront Resources
How can a small, cost-conscious business effectively communicate their message? One of the goals of this podcast is to help small business owners learn how to use public relations to build their visibility and reputation so they can have the kind business they’ve always dreamed of. One of the ways I want to accomplish this is by interviewing successful small business leaders, marketing experts and journalists who will share advice and best practices. Today’s guest turned a small early sta...
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