Pax8 Results Selling Framework Podcast

About Pax8 Results Selling Framework Podcast

Join Keith Marchiano, Senior Executive Coach & Program Manager for Sales Enablement at Pax8, for the Results Selling Framework (RSF) podcast. The RSF provides a robust foundation designed to enhance your engagements with potential prospects and existing clients. This strategy can revolutionize your MSP’s sales approach, helping you connect with buyers and understand the problems their businesses face. Tune in to learn how to elevate your sales game and achieve better results through a proven framework. ☁ Subscribe To Our Youtube Channel ☁ https://www.youtube.com/@Pax8

Publisher

Pax8

Category

technology

Language

en

Explicit

No

First episode

26 Mar 2025

Latest episode

14 Sept 2026

Latest episodes

35 episodes in the feed.

1. 

   14 Sept 2026

   The Interview Question That Reveals a Sales Candidate's Truth | Results Selling Framework Podcast Episode 35

   Hiring salespeople in an MSP can cost time, money, and momentum when the wrong person looks good on paper but fails in the seat. Dr. Christopher Croner breaks down the traits and interview signals that actually predict sales success. Keith Marchiano and Dr. Croner discuss the danger of confusing experience with performance, the three non-teachable traits behind top sellers, and how to ask better behavioral interview questions. If you’ve ever hired someone who “talked a good game” but couldn’t deliver, this conversation is for you.

2. 

   18 Aug 2026

   The Surprising Power of Relationship Building in MSP Sales Success | Results Selling Framework Podcast Episode 34

   Most MSPs are making a critical mistake by sticking to traditional sales tactics in a fast-evolving industry — but Rob Rae reveals how relationship-driven selling and AI integration are transforming the game entirely. If you want to stay relevant in the AI-powered future of managed services, this episode is your blueprint for success. Rob Rae, corporate vice president of community and ecosystems at Pax8 and a 25-year industry veteran, shares powerful insights from his career that challenge conventional MSP sales strategies. From light-hearted memories of setting computers on fire during demos to shaping industry trust, Rob emphasizes that success today hinges on building authentic relationships, leveraging technology, and preparing your team for the AI revolution. Drawing from decades of channel leadership, Rob explains why the shift from product-centered sales to outcome-based, service-led selling is accelerating—and how embracing AI can give SMBs a competitive edge over enterprise rivals.

3. 

   23 Jul 2026

   The Hidden Power of Buyer Personas in MSP Marketing Success | Results Selling Framework Podcast Episode 33

   Most MSPs are wasting time and money on marketing strategies that don’t work — until now. Pete Busam, owner of Equilibrium Consulting, reveals how mastering target audience clarity and leveraging AI-driven tactics can transform your marketing from guesswork into a powerful growth engine. If you’re tired of blending in with the competition or wasting your budget on ineffective tactics, this episode is your breakthrough. In this conversation, Keith and Pete explain why AI only works when your messaging is built around a clear ideal client. You’ll hear why buyer personas, customer insights, and stronger content are essential for standing out and attracting better clients. We also cover practical frameworks like the Authority Loop and Answer Engine Optimization, plus simple ways MSPs can build authority, trust, and visibility in a crowded market.

Who has been a guest on Pax8 Results Selling Framework Podcast

Names identified in recent episode analyses. Showing up to five guests.

• James LaVine
• Kevin Hughes
• Brian Weiss

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 22 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

30

Social presence

0

YouTube

0

Engagement

32

Contact Pax8 Results Selling Framework Podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Pax8 Results Selling Framework Podcast