From athlete entrepreneurs to professionals with various backgrounds spanning the industry, this series primes you on the past, present and future of sports business 💼 ➡️ 🏀 🏈 ⚾⚽️🏒
Reach out at pencilbusinessseries@gmail.com
IG: @pencilitinsports;
YT: Pencil It In Sports Business
Episode 11 - Dan Griffis, Oak View Group's President of Global Partnerships Joins Me To Talk About His Experience Building A Stadium In Partnership With Amazon, Sponsorship Opportunities and More
In my most recent interview, I was just joined by Dan Griffis, an industry veteran and the President of Global Partnerships at Oak View Group (OVG).
OVG's mission is to be a positive disruption to business as usual in the sports and live entertainment industry. Global Partnerships specifically thrives on connecting world-class sport and entertainment properties with world-class brands. The division has sold over $1B in venue naming rights over the past year spanning Seattle's New Climate Pledge Arena in partnership with Amazon and New York's UBS Arena, among others.
Dan and I chat about OVG's structure and capabilities, his experience working with Amazon to build Climate Pledge Arena, the recent trend of larger stadium districts, greater community access, and its impact on potential innovations in sponsorship. We end off with some advice concerning the sports & entertainment that you won't want to miss.
Enjoy! 💼 🎥 ✏️
21 Jan 2021
Episode 10 - Len Kasper from the Chicago White Sox Radio Booth Joins Me To Talk Broadcasting, His Move Crosstown and Much More!
Chicago baseball broadcasting legend Len Kasper joins the show to discuss his career path in sports broadcasting, the impact of technology on the profession, and how he prepares to call a matchup. We'll also dive into his experience calling games remotely amid the COVID-19 pandemic and recent move across town, from the Cubs TV booth to the White Sox Radio broadcast, along with the best moments he's called and more. Please like and subscribe if you're a fan of this content!
Enjoy! 💼 🎥 ✏️
13 Jan 2021
Episode 9 - Marc Silverman from 'Waddle and Silvy' Joins to Chat Chicago Sports, the Radio Industry and More
Silvy joins the show to share his career path, thoughts on the Chicago Bulls offseason & future, the pandemic's affect on the radio industry, favorite interviews, advice for those looking to work in the field and much more.
Enjoy! 💼 🎥 ✏️
8 Jan 2021
Episode 8, Part 2 - ESPN Senior Director of Corporate Strategy Nathan Suh and I Chat About Podcasting in Sports, NFL Media Rights, Sports Gambling and More!
Part 2 of my discussion with Nathan Suh centers around podcasting and how ESPN is leaning into the space, the value of NFL rights, sports gambling, and advice for those looking to enter a field similar to his own.
Enjoy! 💼 🎥 ✏️
7 Jan 2021
Episode 8, Part 1 - ESPN Senior Director of Corporate Strategy Nathan Suh Discusses Pivots Amid the Global Pandemic, eSports, College Sports, ESPN+ and More
We discuss the pivots ESPN had to make amid sports shutting down due to the global pandemic, where eSports sit within the media organization's offerings, the benefits of owning exclusive college sports rights, the future of ESPN+ as told during Disney's Investor Day and much more.
Enjoy! 💼 🎥 ✏️
22 Dec 2020
Episode 7 - Pepsi's Head of Sports Marketing Justin Toman Discusses His Company's Response to the Pandemic, Partnerships With Teams, Leagues and Athletes, the Super Bowl Halftime Show and More
Episode 7 features a special guest in Justin Toman, Head of Sports Marketing at Pepsi. A fourteen-year veteran at the company, he oversees all of its sports investments and marketing including all league, team, media and athlete partnerships with the task of delivering PepsiCo’s long term sports strategy and break-through sports marketing platforms across all beverage brands.
We discuss his reaction to the sports world shutting down amid the global pandemic, tapping into athletes for marketing reach, the company's RISE partnership, Pepsi Super Bowl Halftime Show and much more.
Enjoy! 💼 🎥 ✏️
15 Dec 2020
Episode 6, Part 2 - Marcus Collins Talks His Work Experience With State Farm, The Brooklyn Nets and More
The second half of my conversation with brand marketer and advertiser, Marcus Collins. He's done it all, from leading digital strategy for Beyoncé to introducing State Farm's Cliff Paul to the world. Adage and Crain's 40 under 40 recipient and a true intellect. We chat through his work on State Farm's Chris/Cliff Paul advertising, the 'Hello Brooklyn' campaign the New Jersey Nets utilized when moving to Brooklyn, and McDonald's collaboration with rapper Travis Scott.
Enjoy! 💼 🎥 ✏️
11 Dec 2020
Episode 6, Part 1 - Marcus Collins Joins the Show
Out now is the first half of my conversation with a young star in the brand marketing and advertising space, Marcus Collins. He's done it all, from leading digital strategy for Beyoncé to introducing State Farm's Cliff Paul to the world. Adage and Crain's 40 under 40 recipient and a true intellect. A few of the concepts we cover include the science behind consumer engagement, ideas of niche and mainstream, and brand activism.
Enjoy! 💼 🎥 ✏️
2 Dec 2020
Episode 5, Part 2 - Chicago Bulls' Chuck Swirsky Interview
Chicago Bulls play-by-play radio voice Chuck Swirsky is in the (virtual) house to finish off our conversation. We talk through radio broadcasting in this day and age, take a quick look at the future of the Bulls, highlight the collaboration between a play-by-play broadcaster and analyst and cap off with Chuck's favorite memories and phrases he's coined throughout his career.
Enjoy! 💼 🎥 ✏️
18 Nov 2020
Pencil It In: Episode 5, Part 1 - Chicago Bulls' Chuck Swirsky Interview
Happy NBA Draft day!
Very excited to release Part 1 of my conversation with the longtime and renowned radio play-by-play voice of the Chicago Bulls, Chuck Swirsky.
Key highlights...
Calling Chicago Bulls games prior to the Jordan era
Michigan's Fab 5 and its impact on the college basketball space
Broadcasting college hoops vs. the NBA
The evolution of the NBA from a player-marketing standpoint
Enjoy! 💼 🎥 ✏️
12 Nov 2020
Pencil It In: Episode 4, Part 2 - Twitter Sports' David Herman Interview
Check out Part 2 of my conversation with David Herman, a partner manager at Twitter Sports.
Key highlights...
- Twitter Sports' work in the high school and lower-level college spaces
- What makes Twitter unique compared to other social media
- Brands, leagues and teams to look out for on the platform
- Can't miss sports moments on Twitter
- The best beef we've seen on the site
Enjoy! 💼 🎥 ✏️
30 Oct 2020
Pencil It In: Episode 4, Part 1 - Twitter Sports' David Herman Interview
Happy Friday and Halloween weekend! Check out Part 1 of my conversation with David Herman, a Partner Manager at Twitter Sports. Key highlights...
- The role of Twitter Sports in the social media landscape
- What makes Twitter the "World's Best Sports Bar"
- Twitter Sports' value during the pandemic
- Athletes on Twitter
Enjoy! 💼 🎥 ✏️
27 Oct 2020
Pencil It In: Episode 3, Part 2 - LA Dodgers' Janet Marie Smith Interview
Check out part 2 of my interview with Janet Marie Smith, the SVP of Planning and Development for the Los Angeles Dodgers. Key highlights...
- Dodger Stadium renovations
- Dynamic of fans having access to athletes in stadiums
- Changing viewing habits and the importance of social gathering spots within stadiums
Enjoy! 💼 🎥 ✏️
27 Oct 2020
Pencil It In: Episode 3, Part 1 - LA Dodgers' Janet Marie Smith Interview
I'm joined by special guest Janet Smith, the SVP of Planning and Development for the Los Angeles Dodgers. We chat through her 30 years of experience across MLB organizations, including leading a major renovation of the historic Fenway Park and the transformation of Atlanta's Centennial Olympic Stadium into Turner Field, longtime home of the Braves.
Enjoy! 💼 🎥 ✏️
26 Oct 2020
Pencil It In: Episode 2, Part 2 - The Vault NYC's Jon Paley Interview
I'm joined for part 2 by special guest Jon Paley, founder and managing partner of The Vault, a sports advertising agency and full-service production house based in NYC. We chat through a couple of Jon's favorite experiences on set with athletes and talents, marketing surrounding the college football and gambling industries, the power of TikTok and more.
Enjoy! 💼 🎥 ✏️
26 Oct 2020
Pencil It In: Episode 2, Part 1 - The Vault NYC's Jon Paley Interview
Special guest Jon Paley, founder and managing partner of The Vault, a sports advertising agency and full-service production house based in New York City, joins the show. Part 2 of the interview up next.
Enjoy! 💼 🎥 ✏️
26 Oct 2020
Pencil It In: Episode 1 - Detroit Pistons' Josh Bartelstein Interview
The first episode of Pencil It In officially launches with an interview featuring Josh Bartelstein, EVP of Operations and Chief of Staff at the Detroit Pistons.
Enjoy! 💼 🏀 ✏️
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