Hello, from Penna. We’re your expert global partner who’ll find, excite and secure the people (from students to executives) who will bring you success. Welcome to our podcast. Here you'll hear expert opinions on all things talent, recruitment, student marketing and candidate attraction.
Find out more about us at penna.com.
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An interview with The National House Project's Young People’s Participation and Development Worker, Rosie Blackett by Penna Education's Oona Venermo
There are 11,000 school leavers each year who are also leaving the care system. Some of them have big dreams of starting higher education at university. In this episode on the Penna Podcast, our Senior Client Manager, Oona Venermo, interviews The National House Project’s, Rosie Blackett, Young People’s Participation and Development Worker about the care leaver university experience.
They discuss why student marketers must rethink their messaging to spread awareness of their offer to care experienced people.
15 Nov 2021TRANSCRIPT
An interview with Penna's Head of Performance Media Nabil Verdickt by Penna Education's Jack Thorogood and Andy Collins
In this episode, we explore the power of Programmatic advertising for attracting potential students.
Listen on for tips to enhance your advertising through contextual targeting from our Head of Performance Media, Nabil Verdickt, and Penna Education's Jack Thorogood and Andy Collins.
23 Aug 2021
International Day for the Remembrance of the Slave Trade and its Abolition - a discussion with Louise Darkwah, Leah James and Alexis Curtis-Harris
Did you know, today is International Day for the Remembrance of the Slave Trade and its Abolition? Some of our Penna family members - Louise Darkwah, Leah James and Alexis Curtis-Harris - joined our Penna Podcast to have an open and honest discussion around the ongoing impact of the slave trade on Black communities both inside and outside the world of work. Take a listen and share your thoughts below the line.
Find out more about Penna, and our D&I consultancy, at www.penna.com.
Further reading on the Slave Trade and Abolition from our Podcasters:
Unesco's explanation of the day: https://en.unesco.org/commemorations/slavetraderemembranceday (https://en.unesco.org/commemorations/slavetraderemembranceday)
The British Library's resource: http://www.bl.uk/learning/histcitizen/campaignforabolition/abolitionbackground/abolitionintro.html (http://www.bl.uk/learning/histcitizen/campaignforabolition/abolitionbackground/abolitionintro.html)
Black History Month's resource: https://www.blackhistorymonth.org.uk/article/section/history-of-slavery/the-atlantic-slave-trade/ (https://www.blackhistorymonth.org.uk/article/section/history-of-slavery/the-atlantic-slave-trade/)
The Black Curriculum: A social enterprise founded in 2019 by Lavinya Stennett to address the lack of Black British history in the UK Curriculum.
https://theblackcurriculum.com (https://theblackcurriculum.com)
IG - @theblackcurriculum
Black British Network: http://www.blackbritishnetwork.com (http://www.blackbritishnetwork.com) (http://www.blackbritishnetwork.comhttps//www.cephaswilliams.com/blackbritishnetwork)https://www.cephaswilliams.com/blackbritishnetwork (https://www.cephaswilliams.com/blackbritishnetwork)
IG - @theblackbritishnetwork
The Victoria and Albert Museum's Slavery and the African Diaspora Reading List http://www.vam.ac.uk/content/articles/s/reading-list-slavery-african-diaspora/ (http://www.vam.ac.uk/content/articles/s/reading-list-slavery-african-diaspora/)
UK Black History: https://ukblackhistory.online (https://ukblackhistory.online)
IG - @ukblackhistory
18 Aug 2021
An interview with Robert Gordon University's Senior Marketing Manager Sarah Gilmour by Penna Education's Andy Collins
From TikTok to the trends making students tick, Robert Gordon University have produced some seriously innovative marketing of late. On this episode of Penna Podcasts our Education Client Manager, Andy Collins, had a virtual coffee with RGU's Senior Marketing Manager, Sarah Gilmour, to find out what's on their marketing horizon during the Clearing period.
20 Jul 2021
Aspirational assessment processes - an interview with Head of Assessment Ann Hartley, by Penna's Sue Atkinson
On this episode of Penna's podcast, we're exploring the all-things assessment and selection. Assessment is a vital step in securing candidates, from Chief Executives to Graduates. Our in-house Business Psychologist and Head of Assessment Ann Hartley takes us through the possibilities provided by virtual assessment centres with Commercial Director Sue Atkinson.
To find out more, visit www.penna.com.
30 Jun 2021
An expert look at Student Marketing - an interview with the University of Bradford's Associate Director for Advertising, Marketing & Student Insight Ailie Ferrari and Penna's Jane Johns
In this edition of Penna Podcasts we look at the career of one of the most respected marketing minds in higher education; Ailie Ferrari. Penna's Head of Education, Jane Johns, talks to Ailie about the shifts in student attraction she's seen through her career, the impact of COVID-19 on higher education, her work at the University of Dundee and her ambitions for her new role with the University of Bradford.
To find out more about our work at Penna Education, please visit www.pennaeducation.co.uk (https://www.pennaeducation.co.uk).
3 Jun 2021
Attracting top talent with virtual events - an interview with Lara Dawson and Emma Cremnitz
This week on Penna's podcast, we take a deep dive into the wonderful world of virtual events. They're an incredibly effective way of engaging early talent and offer an exciting insight into life at your organisation for candidates. Penna's experts Lara Dawson and Emma Cremnitz offer their take on creating an amazing virtual experience; from tackling video call fatigue to gamification and cutting edge platforms.
To find out more, visit www.penna.com.
12 May 2021
Discussing D&I - an interview with D&I expert Alexis Curtis-Harris by Penna's Sue Atkinson
To mark Black Inclusion Week our Commercial Director, Sue Atkinson, sat down with Penna's in-house diversity and inclusion expert Alexis Curtis-Harris. Alexis has worked on award-winning projects for clients including Bank of England and has transformed the way we approach our own D&I journey at Penna.
Listen for her advice on kick-starting a D&I journey, best practice and what great organisations are doing to ensure diverse talent is welcomed into a fair and inclusive environment.
To find out more about our diversity and inclusion consultancy visit Penna.com (https://www.penna.com).
7 May 2021
Trailer: Introducing Penna Podcasts
Penna's Commercial Director Sue Atkinson introduces Penna's new podcast series. Subscribe for up-to-the-minute insights on all things people and talent. Plus exclusive interviews of leading lights in our networks of CEOs, HRDs, D&I leads and more.
28 Apr 2021
An interview with Educations' Account Director Sarah Messenger by Penna Education's Oona Venermo
On this episode of Penna Podcasts we're joined by Educations Media Group Account Director Sarah Messenger. Through the global platform educations.com Sarah supports universities with their international student recruitment. With Penna Education's Oona Venermo, Sarah discusses best practice in international student attraction; from online open days, to emerging trends, to empathetic messaging in your student marketing.
To find out more about our work at Penna Education, please visit www.pennaeducation.co.uk (https://www.pennaeducation.co.uk/).
28 Apr 2021
An interview with Liverpool John Moores University's Outreach Team Project Officer Hannah Williams by Penna Education's Lucy Harmsworth
This episode on Penna Podcasts we're discussing the actions universities should take to reach and engage parents and carers in the student marketing mix. Parents and carers are important stakeholders and must be considered as a key voice in university selection.
Hannah Williams, Project Officer at Liverpool John Moores University, talks to Penna Education's Client Manager Lucy Harmsworth about the work she's doing at LJMU: From harnessing word-of-mouth opinions to tapping into what parents and carers want from a university.
To find out more about our work at Penna Education, please visit www.pennaeducation.co.uk (https://www.pennaeducation.co.uk/).
28 Apr 2021
An interview with UA92's Head of Marketing Stacey Anderson by Penna Education's Jack Thorogood
In our first podcast, we're delighted to be interviewing Stacey Anderson, Head of Marketing at UA92.
UA92 is a game-changing educational experience designed to unlock greatness, from the Class of 92 and Lancaster University. Stacey joins Penna Education's Senior Client Manager Jack Thorogood to talk about the journey of the university, from a basement in Old Trafford five years ago, to the unique education experience they offer to students today.
To find out more about our work at Penna Education, please visit www.pennaeducation.co.uk (https://www.pennaeducation.co.uk).
Inside a recent episode
An interview with Penna's Head of Performance Media Nabil Verdickt by Penna Education's Jack Thorogood and Andy Collins
Published 15 Nov 2021 · Transcript excerpt
[…] Exactly. So on the topic of that then and the fact that we know that there's so many changes in the digital space specifically with regards to how we can capture our audiences because we know programmatic is predominantly audience -based so it's all about the user. […]
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