About Penny For Your Thoughts by Bangor Business School
Dive into the dynamic intersection of academia and industry with 'Penny for Your Thoughts,' the podcast from Bangor Business School.
Join us as we blend cutting-edge academic research with the seasoned insights of industry leaders, offering our podcast community a unique blend of expertise and perspective on crucial business topics.
Whether you're a business enthusiast or keen on understanding dynamics across a broad range of business topics; from leadership to entrepreneurship or finance and economics, this podcast offers a wealth of knowledge tailored just for you.
Celebrating 1500 Years of the City of Bangor; its culture, heritage and future opportunities for re-connection, community and business
Bangor Business School's Darren Morely joins Dr Martin Hanks and Dr Sonya Hanna to reveal how collaborative efforts are transforming Bangor's city centre through place branding, marketing, and regeneration.
18 Nov 2024
Navigating Digital Marketing: Building lifelong engagement through personalisation and community.
In this episode of Penny for Your Thoughts, host Darren Morely (Business Link Manager) explores digital marketing with two expert guests: Jess Finnegan (Community Fundraising & Partnerships Manager for NSPCC North Wales), and Dr Stephan Thomas (Senior Lecturer in Business Marketing, Bangor Business School). The discussion focuses on the powerful opportunities digital marketing brings to the third sector and beyond. Jess provides insights into the NSPCC’s varied initiatives and how digital marketing drives its campaigns. Guests touch on the benefits offered through the personalisation of digital space, where marketing efforts can build communities that not only engage with, but also actively support businesses and causes. Tune in to hear how the NSPCC approaches digital marketing as a lifelong journey, supporting and engaging with individuals from childhood and beyond.
29 Oct 2024
Believe in Change: How having the right support system is key for business innovation and growth
Darren Morely is joined this month by former Bangor University Graduate Brandon Ristow-Wilson (BIC Innovation Ltd) and Dr Junyu Zhou (Lecturer in Management, Bangor Business School). This episode is all about business innovation and the scaffolding that can support growth. Brandon shares his expert insights through his wide-ranging experiences with BIC Innovation; an Employee-Owned & B-Corp Certified Wales-based business. Whether you're an entrepreneur looking to scale, or an established business aiming to innovate, having the right support system is key. Join us to explore how technology, investment, and filling critical skills gaps are crucial to driving business success. Plus, we bring in some contemporary theories on innovation—from the ambidextrous, to incremental, and radical—and share how businesses can consider these different approaches to stay competitive and thrive in today's dynamic marketplace. So join us to see how you can understand innovation and get support systems and infrastructures aligned and working for your business.
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