Hi, I’m Arman, and this is People Behind Industry, a podcast that sheds light on what usually stays behind the scenes.
In People Behind Industry, I sit down with builders, entrepreneurs, engineers, creatives, and operators to unpack the real journey behind what they’ve built. Not the highlight reel. The structure behind it. The trade-offs. The Psychology. The turning points that shaped their thinking.
These are in-depth conversations about how people actually navigate complexity — and what it takes to keep building when conditions are uncertain.
If you’re interested in how industries truly
Artists and creators lose millions due to opaque IP usage. Hazel Lee, Web3 strategist and BeatSwap co-founder, shows how blockchain delivers real-time rights management and transparency in entertainment.From South Korea's traditional media to pioneering blockchain IP solutions, Hazel shares her journey. Drawing on her trust-building expertise, she breaks down BeatSwap's fixes for delayed payments, hidden earnings, and middlemen in music and beyond. Web3 doesn't replace streaming—it enhances ownership, fair pay, and value flow, especially in high-stakes markets like K-pop.In this episode:- Hazel’s journey from traditional media to Web3 and founding BeatSwap- The core problems in IP rights: transparency and fair value flow- How BeatSwap leverages verifiable real-world assets (RWA) for IP- The strengths of South Korea’s digital-native, community-driven culture- Strategies for onboarding artists and overcoming technical skepticism- The rapid pace of community sentiment shifts in Web3- Lessons learned from burnout and the importance of sustainable growth- Practical advice for newcomers: start small, stay curious, and avoid limitationsResources & Links:BeatSwap Official Website: https://beatswap.io/BeatSwap Twitter: https://x.com/beatxswapHazel Lee on LinkedIn: https://www.linkedin.com/in/hzi-lee/00:00 - Introduction to Hazel Lee and the focus of the episode01:01 - Hazel’s background: from media to blockchain storytelling02:40 - The role of storytelling in explaining complex Web3 concepts05:27 - The core problems in traditional IP: lack of transparency06:37 - How Web3 can resolve rights verification and fair earnings?07:53 - Target audiences for BeatSwap: from music to broader entertainment09:15 - Explaining blockchain to artists: overcoming hesitation11:18 - South Korea’s unique position in Web3 adoption and community culture13:42 - The community-centric approach in Korean entertainment industries15:09 - Clarifying the RWA (Real World Asset) concept in IP rights16:08 - Differentiating BeatSwap’s approach from other RWA platforms17:29 - Expanding from music to all entertainment IPs18:39 - Market presence: one year in Web3 industry19:16 - Personal challenges: rapid change, burnout, and lessons learned21:52 - Connecting different stakeholders through understanding and communication22:28 - Overcoming burnout: the importance of sustainability and pacing24:00 - Advice for newcomers: start small, keep curiosity, and take pauses26:32 - Responsibilities of co-founding and representing a team28:08 - Building trust and authenticity as a fundamental value29:08 - The fast-moving pace of the Web3 space and community influence30:37 - Feeling comfortable with speed; the evolution of engagement32:41 - Final thoughts
21 Nov 2025
#19 Christopher Graves: How to Build a Tech Career That Doesn’t Break You
If you’re a developer, engineer, or anyone trying to grow in tech, this episode is going to shift the way you think about your skills, your career, and your long-term strategy.
In this conversation, we break down what it actually takes to level up in today’s tech industry — beyond tutorials, certificates, or chasing trend after trend. We talk about learning in public, building consistency, improving visibility, creating content, navigating career plateaus, and developing the mindset that separates fast-growing developers from those who stay stuck.
Whether you’re trying to get your first role, break out of junior territory, or move toward senior impact, this episode gives you a blueprint for sustainable growth in tech.
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For more conversations with the people shaping industries from the inside out.
Christopher’s socials:
LinkedIn: Christopher Graves (https://www.linkedin.com/in/cgraves09/)
YouTube: @ChrisDGraves (https://www.youtube.com/@ChrisDGraves)
Get in touch:
LinkedIn: Arman Mamyan (https://www.linkedin.com/in/arman-mamyan)
X: @primarchdev (https://x.com/primarchdev)
Instagram: @armamyann (https://www.instagram.com/armamyann)
Email: armanmamyan@peoplebehindindustry.com (mailto:armanmamyan@peoplebehindindustry.com)
9 Sept 2025
#18 Peter Bilzerian: How Life, Failure & Curiosity Shape the Journey to Startups & Financial Freedom
In this episode, I had the incredible opportunity to sit down with my dearest friend, an investor, speaker, whose journey from a young entrepreneur to scaling and advising businesses across industries is nothing short of inspiring. @PeterBilzerian (https://studio.youtube.com/channel/UCYgAeMv3tOfPdIIEuQQI2EA) story is a masterclass in resilience, curiosity, and the pursuit of financial freedom.We explored his journey from starting his first company at just 15, navigating the highs and lows of entrepreneurship, and embracing failure as a stepping stone to growth. Peter shared insights on building startups, making tough decisions, and staying curious even in the face of uncertainty.This conversation goes beyond business—it’s about mindset, personal growth, and the lessons life teaches us when we push ourselves to adapt, learn, and thrive. Whether you’re an aspiring entrepreneur, investor, or simply curious about what drives successful people, this episode is packed with practical wisdom, behind-the-scenes stories, and Peter’s perspective on navigating the path to financial and personal freedom.
Peter’s socials:
Website: https://www.peterbilzerian.com/
LinkedIn: Peter Bilzerian (https://www.linkedin.com/in/pbilzerian/)
YouTube: @PeterBilzerian (https://www.youtube.com/@PeterBilzerian)
Get in touch:
LinkedIn: Arman Mamyan (https://www.linkedin.com/in/arman-mamyan/)
X: @primarchdev (https://x.com/primarchdev)
Instagram: @armamyann
(https://www.instagram.com/armamyann)
Email: armanmamyan@peoplebehindindustry.com
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
4,657,740,253
Score snapshot 15 Sept 2025
Podcast Authority Score: 54 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
59
Social presence
0
YouTube
93
Engagement
27
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