'People Doing Things' is a podcast series celebrating and inspiring the entrepreneurs of tomorrow. Hosted by Ed Little a brand strategist and founder who runs his own branding agency called Roleplay, helping brands find their role in culture and play the part.
In this episode we are swapping the scroll for a moment of pause with Georgie Bell, co-founder of The Heart Cut - an independent bottler that is democratising the whisky industry for a new world.
Historically, independent bottling was reserved for the 0.1% niche of traditional whisky drinkers. It was a bit dusty, heavily reliant on third-party cask brokers, and the true story of the distillery was often lost along the way. Georgie and her husband, Fabrizio, saw an opportunity to zag against tradition and do things a little differently.
Georgie is a whisky prodigy. Starting her career as a bartender in Edinburgh, she went on to become the Global Whisky Ambassador at the Scotch Malt Whisky Society by age 24. She holds a degree in distilling with the highest mark in the world that year, is a Keeper of the Quaich (pronounced quake), and a Liveryman of the Worshipful Company of Distillers. After 13 years climbing the ranks at corporate giants like Diageo and Bacardi, she traded corporate travel for the barrel.
Launched in September 2023 - the exact same week she gave birth to twin girls - The Heart Cut goes directly to the world's most exciting distilleries. Buying 100% of their casks from partners like White Peak in England, Stauning in Denmark, and Starward in Australia, they preserve the full story of the makers. With their brand new 'Slow Whisky Club' subscription, they are delivering 30ml 'pocket pours' straight to your door, moving whisky away from an exclusive club towards a form of personal discovery and pleasure.
In this episode, we talk about the reality of launching a business while welcoming twins, leaving corporate infrastructure behind, and why the 'slow movement' is exactly what the modern drinks industry needs.
Pour yourself a dram and enjoy.
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Rupert Derham
Tarek Moursi
Claudia Boyer
Lou Cheadle
Sofia Buttarazzi
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