

- 18
- Episodes
- 2
- Ratings
- 2023
- First episode
About People in Sales, not Salespeople
A podcast where we interview the person behind the salesperson. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
- Publisher
- Matthew Terry
- Category
- business · education
- Language
- en
- Explicit
- No
- First episode
- 12 Dec 2023
- Latest episode
- 19 Dec 2024
Latest episodes
18 episodes in the feed.

19 Dec 2024
Suade x Ryan
Suade interviews Ryan Pereus, a sales guru and cold call expert, on the keys to scaling a successful business and developing a repeatable cold call strategy that separates good salespeople from great ones.

21 Nov 2024
Suade x Jon
Matthew Terry of Suade shares insights from his conversation with serial entrepreneur Jon Salisbury on building and scaling multiple businesses and succeeding in the entrepreneurial world.

14 Nov 2024
Suade x Daniel
In this podcast episode, Matthew Terry, founder and CEO of Suede, interviews Daniel Skaggs about his journey and experiences in sales. Daniel describes how he accidentally entered the sales industry post-financial crisis by taking up an insurance job and gradually moved to B2C, then to B2B sales, eventually becoming a founding account executive for a legal tech company. He shares his views on cold calling, time management, handling rejection, the importance of curiosity, consistency, and the desire to win or hate to lose in a sales role. Daniel highlights the significance of role-playing in training, understanding both company and employee visions, and why he prefers completing certain tasks in the evening. The episode offers practical advice and personal anecdotes on managing the emotional rollercoaster and strategic aspects of a sales career. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

31 Oct 2024
Suade x Jeff
In this episode of "People in Sales, Not Salespeople," Matthew Terry, founder and CEO of Suede, hosts Jeff Bittner, Director of DCP and Small Business at Brain Trust. They discuss the importance of analyzing the person behind the salesperson and gaining insights from personal and professional experiences. Jeff shares his journey, influenced by his grandfather's servant leadership, and emphasizes the significance of creating genuine connections in sales by understanding and empathizing with clients. They delve into the role of neuroscience in sales, highlighting the difference between analytical and empathic brain networks and the impact of emotional intelligence on effective communication. They also explore the Brain Trust methodology, which includes the personal connection story, prospect story, problem story, and product proof story, designed to foster deeper, trust-based relationships. The conversation extends to the importance of internal communication and alignment within sales teams, as well as the role of culture and emotional intelligence in creating successful sales environments. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

24 Oct 2024
Suade x Jason
In this conversation, the host and Jason from ReadyMode discuss essential strategies for sales success, focusing on the importance of persistence, adaptability, and effective communication in cold calling. Jason emphasizes the need for salespeople to have multiple approaches, from a quick five-second pitch to a more detailed two-minute explanation. He advises on being considerate of the prospect’s time and avoiding long, irrelevant monologues. Jason shares that tailoring the message to the right person, whether it's a VP of Sales or an HR manager, is crucial to capturing interest. The conversation then shifts to troubleshooting when deals aren't closing. Jason recommends reviewing past wins to understand why customers bought and where they came from, and highlights the importance of continuously reviewing and improving sales calls. He stresses the value of listening to one’s own calls, seeking feedback, and being willing to reach out again even after a failed attempt. Jason shares a personal example where an SDR reviewed a failed call, made the necessary corrections, and ultimately booked a meeting after a follow-up. Jason also discusses the significance of company culture in sales, particularly in fostering teamwork and a winning mindset. He talks about how a supportive, competitive environment helps individuals excel without undermining the team’s overall spirit. Lastly, the host introduces the partnership between ReadyMode and Suade, focusing on the synergy of combining good data, effective dialing tools, and strong scripting. They explain that this collaboration aims to provide call centers with comprehensive tools to enhance cold-calling success, and they look forward to gathering customer feedback from initial implementations. The podcast ends on a positive note, expressing excitement for the future of this partnership and its potential impact. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

17 Oct 2024
Suade x Martin
In this episode of People in Sales, Not Sales People, Matthew Terry speaks with Martin MacArthur, known as "The Outbound Sales Guy." Martin shares his 15-year journey in outbound sales, having made over 250,000 cold calls and speaking to a diverse range of businesses. Despite being totally blind since the age of seven due to juvenile retinitis pigmentosa and recently undergoing a kidney transplant, Martin continues to inspire others through his resilience and success in sales. The conversation dives into Martin’s "why"—his passion for positively impacting everyone he encounters. They discuss the evolution of cold calling, overcoming objections, and how staying curious and having meaningful conversations is key to success. Martin also offers insights on the importance of tonality, pacing, and the mindset needed for cold calling, reminding listeners that rejection is part of the learning process. Through his story, Martin exemplifies that no challenge is too great when you have the right attitude and dedication. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

10 Oct 2024
Cedric x Suade
On this episode of People in Sales, Not Sales People, we sit down with Cedric, Founder and CEO of CEVA Solutions, an outsourced sales firm focused on helping real estate contractors grow their businesses. Cedric, a real estate entrepreneur himself, discovered the power of cold calling to bring in deals. When others saw his success, they wanted in, asking to use his sales team for their own businesses. With demand growing, Cedric launched his own company, becoming a true entrepreneur. Join us as Cedric and I explore the ins and outs of hiring, maintaining, and running a successful sales team. We dive into the cold-calling landscape and tackle key topics every sales leader should know! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

14 Mar 2024
Suade x Ed
In our final episode, we had the privilege of interviewing the incredible Ed Porter, Chief Revenue Officer extraordinaire and seasoned sales guru. 🚀 With a rich background starting from the trenches of call centers, Ed has climbed the ladder to become a powerhouse in the sales realm. 💼 His journey, marked by perseverance and passion, has seen him holding the prestigious position of CRO in various businesses, bringing transformational growth and invaluable insights along the way. Not just content with his successes, Ed wears many hats as an investor and advisor to numerous ventures, imparting his wealth of knowledge to help businesses thrive. 💡 And now, he's embarked on a new venture as the fractional CRO for companies, leveraging his expertise to drive revenue and foster success in a dynamic business landscape. In our conversation, Ed shared pearls of wisdom, illuminating the path for sales professionals and enthusiasts alike. From mastering the art of negotiation to navigating the evolving sales landscape, his insights are invaluable. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

7 Mar 2024
Suade x Carrie
Carrie brings a ton of experience to the table, having worked as a team leader, sales trainer, and consultant for businesses in need of sales support. Her insights into people management and optimizing sales systems are truly enlightening. In this episode, Carrie shares her journey with us, offering up some invaluable lessons and strategies that have helped her navigate the ever-evolving world of sales. Whether you're a seasoned pro or just starting out, there's something here for everyone to learn from Carrie's expertise. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

29 Feb 2024
Suade x Tim
In this episode, join us as we delve into Tim's extraordinary journey—from serving as a Marine officer to his tenure as an FBI Special Agent, and now donning multiple hats at SRT. 🎓 Tim's diverse background brings invaluable insights into the intricate world of government sales and navigating the intricate political landscape within government-run organizations. 🏛 I had the pleasure of conversing with Tim and gaining profound insights into the dynamics of government sales. His wealth of experience sheds light on the nuanced workings of this sector, and I'm excited to share these insights with all of you. 💼 Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

22 Feb 2024
Suade x Max
This time I'm joined by a remarkable friend and entrepreneur, Max Joseph, the founder of Marlowed! 🌟 Marlowed is not just any sales outsourcing firm; it's a dynamic force dedicated to empowering startups with top-tier sales solutions. Max brings to the table a wealth of experience and insights that are truly invaluable for anyone navigating the world of sales. 💡 But what sets Max apart is his incredible journey and the story of how he carved his path in the realm of sales. His journey is nothing short of inspiring, and I can't wait for you to hear all about it! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

15 Feb 2024
Suade x Kyle
In this episode, we delve deep into the intricacies of the sales process, exploring everything from identifying and reaching out to potential customers to mastering the art of closing deals. Whether you're a seasoned sales professional or just starting out in the field, there's something for everyone in this insightful discussion. Don't miss out on the opportunity to gain valuable insights and strategies from Kyle's wealth of knowledge and experience. Tune in now to discover how you can elevate your sales game and achieve unprecedented success! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

8 Feb 2024
Suade x Mike
In this latest episode, I had the pleasure of chatting with Mike Bell, the brilliant mind behind Scheduler AI. 🌟 Mike shared his fascinating journey of uncovering his Ideal Customer Profile (ICP) and delved into his unique perspective on sales and sales strategy. As a technical founder, Mike brings a wealth of wisdom and clarity to the table, offering invaluable insights into the world of sales. His story is not just about selling products; it's about understanding the people behind the sales role and their journey to success. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

1 Feb 2024
Suade x Naveed
🔍 Who's Naveed? Naveed is not just your typical tech guru; he's a passionate entrepreneur with a heart for the underserved. His journey is nothing short of inspiring, and we can't wait for you to dive into his story. 🎧 What to Expect: In this episode, Naveed opens up about his entrepreneurial journey, shedding light on his motivations, challenges, and triumphs. His unique perspective as a technical founder navigating the terrain of sales is bound to provide valuable insights for aspiring entrepreneurs, tech enthusiasts, and anyone curious about the intersection of technology and social impact. 🤔 Why Listen? Gain insights into the mind of a technical founder driven by a purpose beyond profits. Learn about the challenges and rewards of navigating the sales landscape as a tech entrepreneur. Get inspired by Naveed's commitment to making a positive impact on underserved communities. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

15 Jan 2024
Suade x Dime
Get ready for an unparalleled journey around the world with Dime, on the upcoming episode of Suade's Podcast - "People in Sales, Not Salespeople"! 🌍✨ Dime has traversed the sales landscape from Macedonia to the dynamic American cruise line scene and all the way to the diverse markets of Canada. 🇲🇰🚢🍁 Having worn many hats in sales, from door-to-door hustling to steering entire sales teams, Dime brings a wealth of experience and a unique perspective to the table. 🚪💼 Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

4 Jan 2024
Suade x Joran
Welcome to another insightful episode of "People in Sales, Not Sales People." In this engaging podcast, Suade sits down with Joran Hofman for a deep dive into the various facets of his professional journey. The conversation spans Joran's rich background, covering his extensive sales experience, leadership roles in customer service teams, and expertise in cultivating a positive workplace culture. Joran also shares strategies for creating workplace champions – individuals who play a pivotal role in driving success and influencing their peers within the organization. The discussion seamlessly transitions to Joran's impactful work with Reditus, a platform he founded to revolutionize affiliate marketing for B2B SaaS businesses. Listeners gain valuable insights into effective affiliate marketing strategies, backed by real-world success stories. Joran rounds off the conversation by offering practical advice on leveraging Reditus to enhance affiliate programs, optimize performance, and drive sustainable growth. This episode is a treasure trove of knowledge for those interested in the nuanced intersection of sales, leadership, workplace culture, and the transformative power of innovative solutions like Reditus. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

21 Dec 2023
Suade x Sam
Meet Sam. A sales guru in the industry sector, who has mapped out sales and sales strategy like a chess grandmaster! Dive into our fruitful conversation around his journey through sales and sales tactics. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

12 Dec 2023
Suade x Dana
Meet Dana. The Founder of Sun. SUN provides coaching and support, acting as a sales "co-pilot" to improve founder proficiency, increase production through real sales activity, and create processes for future fundraising. The goal is to help startups engage customers, demonstrate traction, and prepare for successful sales hires. Watch as we converse about everything from AI to culture within sales. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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- 5.0 / 5
- 2 ratings
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