People Over Pixels
Giorgio Cassella & Sam Biggins
5.0from 3 ratings
- 16
- Episodes
- 3
- Ratings
- 2024
- First episode
About People Over Pixels
Business, marketing and leadership with a people-first perspective. This is People Over Pixels, a show exploring the human side of running a business in an online world. Listen along as Sam and Giorgio, directors of multi-award-winning digital agency Evoluted, share a lighthearted and totally transparent view into the highs, the lows; the fumbles and the f*ckups of their business journey. Discussing everything from marketing and management through to culture and contracts, together Sam and Giorgio will be unpacking everything they’re learning on their way to building a better business with people at its heart.
- Publisher
- Giorgio Cassella & Sam Biggins
- Category
- business · technology
- Language
- en
- Explicit
- No
- First episode
- 13 Feb 2024
- Latest episode
- 8 Jan 2025
Latest episodes
16 episodes in the feed.
8 Jan 2025
Ep 015: How Curiosity, Mistakes, and Hard Work Shaped Our Careers
Giorgio Casella and Sam Biggins share their career journeys, highlighting the pivotal role of perseverance, curiosity, and embracing mistakes in achieving personal and professional growth through hard work and relentless learning.
9 Dec 2024
Ep 014: Nostalgia or Nonsense - Do Christmas Ads Still Make Sense?
Giorgio Cassella and Sam Biggins debate whether Christmas ads still effectively create emotional connections and drive sales, or if they're a nostalgic tradition with questionable financial returns.
16 Oct 2024
Ep 013: Mastering Award Submissions - Winning Strategies For Entering Business Awards
Are you looking to get your business award entries noticed, shortlisted and hopefully, to win!? In this episode of People Over Pixels, Giorgio Cassella and Sam Biggins share their top tips for crafting compelling award submissions based on years of experience and numerous wins. Crafting compelling award entries can feel like a daunting task, yet it is essential for any business looking to gain recognition for its team’s hard work. With insights into the details that matter, the gents discuss how to present your achievements authentically, including both the ups and downs of your journey. The discussion highlights the importance of narrative in award submissions, urging entrants to weave a cohesive story that not only showcases their achievements but also engages the judges. With a wealth of experience in this arena, the hosts share critical insights gleaned from years of trial and error, including their own successes and setbacks in the award circuit. Tips include the power of a structured approach - summary, objectives, strategy, and results - as well as the necessity of including both quantitative and qualitative metrics to provide a comprehensive view of a project’s impact. Ultimately, the conversation fosters a mindset of continuous improvement and resilience, encouraging listeners to embrace both the challenges and triumphs inherent in the award submission process. Tune in for a wealth of strategies that will help you elevate your award entries and increase your chances of recognition in the competitive landscape of business awards. ----- Takeaways: Crafting a compelling narrative is crucial for engaging judges during award entries. Include both quantitative and qualitative metrics to support your award submissions effectively. Use supplementary information and visuals to enhance clarity and impact in your entries. Detailing the ups and downs of your projects showcases resilience and authenticity. Ensure your entries highlight the unique aspects that set your agency apart from competitors. Do not take negative feedback personally; focus on continuous improvement and learning. ----- ✨Enjoyed listening? Leave a rating or review and subscribe ready for new episodes. 💭Want to send us your thoughts on the pod? Message us on LinkedIn: Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/ (https://www.linkedin.com/in/gjcassella/) Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/ (https://www.linkedin.com/in/sam-biggins-b88b763b/)
2 Oct 2024
Ep 012: Pixels To Pit-Stops - The Charity Website Build That Launched a 1000-Mile Adventure & £150k Fundraiser
In this episode we’re sharing the amazing journey we took to deliver a phenomenal web project for Roundabout, a Sheffield-based youth homelessness charity; and how that project launched a 1000-mile trip to Munich, two-laps of the Nürburgring in a 20-year old Peugeot, singing Disney princesses and raised over £150,000 to support Roundabout’s work! ----- ✨Enjoyed listening? Leave a rating or review and subscribe ready for new episodes. 💭Want to send us your thoughts on the pod? Message us on LinkedIn: Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/ (https://www.linkedin.com/in/gjcassella/) Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/ (https://www.linkedin.com/in/sam-biggins-b88b763b/)
18 Sept 2024
Ep 011: Our Secret Sauce For Building A Great Place To Work
As we have more and more conversations with other business leaders, we realised that a lot of things we considered to be standard fare were actually pretty awesome benefits that should be talked about a lot more. In this episode, Sam and Giorgio chat through a variety of the concepts, benefits and policies introduced at Evoluted to enhance the employee experience - essentially, what are they doing to make Evoluted an effing awesome place to work! Ranging from small but mighty actions like providing sanitary products and fresh food at the office, right through to amazing parental leave benefits, involving teams with making impact, and financial benefits beyond basic salaries; this episode should leave you with plenty of inspiration on how to up your game when it comes to creating a great place to work! ----- ✨Enjoyed listening? Leave a rating or review and subscribe ready for new episodes. 💭Want to send us your thoughts on the pod? Message us on LinkedIn: Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/ (https://www.linkedin.com/in/gjcassella/) Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/ (https://www.linkedin.com/in/sam-biggins-b88b763b/)
4 Sept 2024
Ep 010: Pub Meetup To A Thousands Strong Community - Reflecting On Six Years Of DM Events
From a little meetup in the back-room of a pub on the platform of Sheffield station to a thriving community of thousands of marketers across the UK… Six years ago we started a small evening meet-up to bring local marketing professionals together for an evening of laid back knowledge sharing and socialising over our mutual love for the marketing profession. Fast forward to today and we now have a wonderful, growing community attending bi-monthly events in Sheffield, Nottingham and Manchester; as well as our annual conference - DMXL. In this episode of People Over Pixels, Sam and Giorgio retrospectively reminisce on the DM events journey so far. Together, the gents chat about the values and ethos behind starting the events and how that continues to this day, attendee feedback and how this gets worked into the business strategy behind the events, and they do a live critique of their most recent DMXL conference and both the personal and professional challenges faced. ----- 🎟️ Fancy attending DMXL 2025? Grab a ticket with 25% off using code PEOPLE-OVER-PIXELS over on Eventbrite: www.eventbrite.co.uk/e/949739064107/?discount=PEOPLE-OVER-PIXELS (http://www.eventbrite.co.uk/e/949739064107/?discount=PEOPLE-OVER-PIXELS) 🗓️ Join the DM community in Sheffield, Nottingham, and Manchester (more locations coming soon!) by following us on Eventbrite, LinkedIn, or booking a ticket for upcoming events 🧡 Sheffield DM: Eventbrite (https://www.eventbrite.co.uk/o/sheffield-dm-17968485060) | LinkedIn (https://www.linkedin.com/company/sheffield-dm/) 💚 Nottingham DM: Eventbrite (https://www.eventbrite.co.uk/o/nottingham-dm-87706375893) | LinkedIn (https://www.linkedin.com/company/nottingham-dm/) 💜 Manchester DM: Eventbrite (https://www.eventbrite.co.uk/o/manchester-dm-87701139493) | LinkedIn (https://www.linkedin.com/company/manchester-dm/) ----- ✨Enjoyed listening? Leave a rating or review and subscribe ready for new episodes. 💭Want to send us your thoughts on the pod? Message us on LinkedIn: Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/ (https://www.linkedin.com/in/gjcassella/) Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/ (https://www.linkedin.com/in/sam-biggins-b88b763b/)
21 Aug 2024
Ep 009: Lessons From Producing Our FIRST EVER Impact Report
Transparency around positive impact is swiftly becoming a core part of business communications. With CSR high on the agenda, customers, shareholders, and many other stakeholders in your business want to know that they’re supporting a business that cares. Impact Report’s are a crucial part of positive impact comms strategies, providing the opportunity to share deep insights into everything from governance processes to carbon offsetting, and pay equality to anti-corruption. They’re also a great way to simply celebrate the amazing work your business does and share your ideas with the world! On this episode of People Over Pixels, the chaps debate whether Impact Reports should be used as marketing tools, how they measure different aspects of Evoluted’s impact, and more as they discuss the process of writing their first ever Impact Report documenting and evaluating the agency’s positive impact over the past financial year. ----- 🌿 Read Evoluted’s FY 2023/24 Impact Report here: https://www.evoluted.net/resources/evoluted-impact-report-fy-202324 (https://www.evoluted.net/resources/evoluted-impact-report-fy-202324) ----- ✨ Enjoyed listening? Leave a rating or review and subscribe ready for new episodes! 💭 Want to send us your thoughts on the pod? Message us on LinkedIn: Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/ (https://www.linkedin.com/in/gjcassella/) Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/ (https://www.linkedin.com/in/sam-biggins-b88b763b/)
22 May 2024
Ep 008: The Dos & Don'ts Of Writing Bulletproof Website Specifications
It’s one of the biggest projects a company can undertake: launching a new website. Whether you’re creating an entirely new domain or overhauling your existing site, it’s incredibly important and difficult to get it right - because between brief and execution things can easily go off-piste. Success starts with a well-considered website spec that clearly maps out the site’s purpose and core functionalities, but it’s easier said than done. Following the conversation on project discovery workshops in the last episode, on this episode of People Over Pixels we’re talking all about how to write effective project specifications. We’ll be discussing the Dos and Don'ts of writing a specification for your next web project; how to make sure the spec is aligned with your goals; the importance of not skimping on the details; and how to tackle the dreaded budget conversation. Giorgio, importantly, also learns the importance of why your project specs benefit from being living documents before being continuously berated by Sam. ----- Often see website specs that are misguided or rushed, dooming the project to avoidable delays, spiralling costs and fundamentally, a website that doesn't meet its original aims. Here's how to give web developers and designers what they need to create the website of your dreams! Download our guide on How to Write the Perfect Website Spec today: https://www.evoluted.net/resources/how-to-write-the-perfect-website-spec ----- Enjoyed listening? Leave a rating or review and subscribe ready for new episodes. Want to send us your thoughts on the pod? Message us on LinkedIn: Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/ (https://www.linkedin.com/in/gjcassella/) Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/ (https://www.linkedin.com/in/sam-biggins-b88b763b/)
8 May 2024
Ep 007: Discovery Workshops - Transforming Projects From Chaos To Clarity
Ever had a project that’s suffered from significant scope creep, snowballing costs, and unclear objectives? Yep, we have too. It’s a nightmare situation both for clients and their agencies, and often it’s a symptom of ineffective project discovery. In this episode of People Over Pixels Sam and Giorgio cover the importance of discovery workshops, how to structure discovery conversations, and the immense value you can get from having these discussions before starting new projects. This episode is oozing with practical tips and techniques Evoluted uses to align the vision for new projects, for understanding the real problems behind project briefs, and some best practice guidelines developed over 18-years in the business. ----- Enjoyed listening? Leave a rating or review and subscribe ready for new episodes. Want to send us your thoughts on the pod? Message us on LinkedIn: Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/ (https://www.linkedin.com/in/gjcassella/) Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/ (https://www.linkedin.com/in/sam-biggins-b88b763b/)
24 Apr 2024
Ep 006: Making Business A Force For Good - Our Journey To BCorp Certification
Evoluted is now a Certified BCorp! As one of only 6 certified companies in Sheffield, less than 50 in the entirety of Yorkshire & the Humber, and only 2000 in the UK; it’s a prestigious group to be counted amongst with a rigorous and time consuming process to achieve. But despite the BCorp movement growing to globally pivot business towards becoming a force for good, thousands of businesses and their customers are still unaware of what it means to be a BCorp. In this episode of People Over Pixels Sam and Giorgio explore the overarching BCorp movement, sharing how the assessment and certification process works, and giving insights into how they spent 18-months meeting the incredibly high standards required to be certified. ----- Enjoyed listening? Leave a rating or review and subscribe ready for new episodes. Want to send us your thoughts on the show? Find us on LinkedIn: Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/ (https://www.linkedin.com/in/gjcassella/) Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/ (https://www.linkedin.com/in/sam-biggins-b88b763b/)
10 Apr 2024
Ep 005: Why We Spent £100k Refurbing Our Office For A Remote Team - Part 2
The world of work has changed and so have the requirements for physical offices. With remote and hybrid working environments becoming a mainstay, employers must adapt how their physical spaces are used to accommodate distributed teams and new working styles. This time on People Over Pixels, Sam and Giorgio round up their two-parter miniseries sharing their experiences and justifications for spending £100k to renovate their Sheffield-based office for a team spread out across the UK - from Birmingham all the way up to Aberdeen. Starting with Part 1 is highly recommended! Part 2 shares all the details on how the gents approached the more practical elements of their grand designs - everything from how to evaluate project partners, when and how you should involve your team, and tips on how to break down and justify different project costs. There’s also some juicy controversy as the guys take a retrospective look at what they got massively wrong about the process, and where they clashed with conflicting opinions throughout the renovation process. ----- Enjoyed listening? Leave a rating or review and subscribe ready for new episodes. Want to send us your thoughts on the pod? Message us on LinkedIn: Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/ (https://www.linkedin.com/in/gjcassella/) Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/ (https://www.linkedin.com/in/sam-biggins-b88b763b/)
27 Mar 2024
Ep 004: Why We Spent £100k Refurbing Our Office For A Remote Team - Part 1
Remote working is the norm for most digital businesses these days. The flexibility, freedom and general peace of mind that comes with remote-working is a huge boon to employees across thousands of businesses. And with teams often distributed all over the country, and even the wider world, why would you spend six-figures renovating a central office HQ? Well, it sounds insane but that’s exactly what the chaps did in 2023, and on this week's episode of People Over Pixels they’ll be exploring the rationale behind this wild (and expensive) decision! The first of a two-parter, this episode delves into Sam and Giorgio’s thought process to renovate their company’s grade-two listed office building in Sheffield, the value physical office space still holds in a remote-first world, and discusses urban sociology concepts on why working from home is making us all more miserable than ever. ----- Enjoyed listening? Leave a rating or review and subscribe ready for new episodes. Want to send us your thoughts on the pod? Message us on LinkedIn: Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/ (https://www.linkedin.com/in/gjcassella/) Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/ (https://www.linkedin.com/in/sam-biggins-b88b763b/)
13 Mar 2024
Ep 003: Business Awards - Celebrating Success Or A Pay-To-Win Scam?
As everyone and their dog launches a new business award to enter, the industry is becoming more and more controversial. Do they represent an opportunity for teams to celebrate great work or are they simply a pay-to-win scam of industry back patting? As the awards industry becomes increasingly commercialised; building credibility, earning trust and demonstrating transparency is key for event organisers and would-be winners alike. On this episode of People Over Pixels, Sam and Giorgio discuss the good, the bad, and the ugly of the business awards industry. Sharing real stories of what they love and what they hate from their own experiences of entering, attending and winning numerous awards, the guys talk about what they would change about the process and some big opportunities for awards companies to be so much better at what they do. ----- Enjoyed listening? Leave a rating or review and subscribe ready for new episodes. Got your own thoughts to share about business awards? Send us a message about the pod: Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/ (https://www.linkedin.com/in/gjcassella/) Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/ (https://www.linkedin.com/in/sam-biggins-b88b763b/)
28 Feb 2024
Ep 001: What Does It Mean To Be A People First Business?
In recent years it’s become the hottest new trend for businesses to call themselves “people-first”, with everyone from Apple to the US Military slapping people-first into their company values. But what does being people-first actually mean? And how can companies live up to such a bold claim without it devolving into PR lip service? In this episode of People Over Pixels, Sam and Giorgio explore the different definitions of being people-first, what being people-first means to us as business leaders and more importantly, what it doesn’t mean. It’s far-flung from pizza-parties and empty platitudes, as the chaps discuss the benefits and the challenges of taking a people-first approach to business, the impact they’ve seen taking this stance in their own business, and how you can implement a people-first culture into your own businesses. ----- Enjoyed listening? Leave a rating or review and subscribe ready for new episodes. Got thoughts to share about our people-first ethos? Send us a message about the pod: Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/ (https://www.linkedin.com/in/gjcassella/) Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/ (https://www.linkedin.com/in/sam-biggins-b88b763b/)
28 Feb 2024
Ep 002: How To Build A Bottom Up Approach To Company Culture
Company culture is a hotly debated topic. As businesses grow and people come and go, culture changes and evolves; and while we can all agree ping-pong tables, fresh coffee and office snacks aren’t what defines your company culture; often it’s hard to pinpoint what it actually is. This week on People Over Pixels, Sam and Giorgio share how they’ve developed their bottom-up approach to developing company culture, the positive impact it’s made as well as the pitfalls they’ve found along the way. ----- Enjoyed listening? Leave a rating or review and subscribe ready for new episodes. Got your own thoughts to share on company culture or the topics covered in Episode 2? Send us a message about the pod: Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/ (https://www.linkedin.com/in/gjcassella/) Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/ (https://www.linkedin.com/in/sam-biggins-b88b763b/)
13 Feb 2024
Business, marketing and leadership with a people-first perspective. This is People Over Pixels.
Welcome to People Over Pixels, a show exploring the human side of running a digital business. After taking over an 18-year old digital agency in mid-2022 with a strong people-first culture, hosts Sam Biggins and Giorgio Cassella will be sharing everything they're learning whilst taking the helm of a successful and growing business. 100% transparency? Check. Hilarious anecdotes? Check. Tales of success, challenge and not getting everything right on the first try? Big check. Lend them an ear, perhaps even two if you're feeling generous, as Sam and G present the first business and marketing podcast where people come before profits. If you'd like to get in touch, reach out to the guys over on LinkedIn: Sam: https://www.linkedin.com/in/sam-biggins-b88b763b/ (https://www.linkedin.com/in/sam-biggins-b88b763b/) Giorgio: https://www.linkedin.com/in/gjcassella/ (https://www.linkedin.com/in/gjcassella/)
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- Spotify
- 5.0 / 5
- 3 ratings
Podcast Authority Score: 35 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 58
- Social presence
- 0
- YouTube
- 0
- Engagement
- 32
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