How to Build a Thriving and Prolific B2B Content Team
B2B content marketing is complex; there's no way around that. You and your team are responsible for creating the fuel for your business. From white papers and ebooks to blogs, social media posts, and thought leadership content, your team's work is mission-critical for your entire organization. That's why it's so crucial to have your ship in order. If you want to create effective, game-changing content, you need a stellar team. So, what are the most critical elements of a highly fu...
15 Sept 2022
Investing in Tech: How to keep scaling up when everyone else is scaling down
Ceasar Chevalier, SVP of Global Sales at Foleon, chats with Content Marketer Sim Samra, about his views and advice on the shifting economy. We've entered a time where money isn’t free, and organizations are having to double down and optimize spend. But optimizing spend alone isn't enough — businesses must do the work to increase their operational efficiency. Listen to this episode of Perfectly Content to learn how to increase your organization's operational efficiency, and to get more tips, ...
7 Apr 2022
Social media for B2Bs: Francesca Chong on nailing your B2B social strategy
In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Francesca Chong of Mention. They discuss how B2B companies can engage humans beings who aren't interested in work-related posts at the end of the day.
8 Mar 2022
From zero to launch: Thomas Igou on starting a podcast
In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Thomas Igou of GetAccept, about the podcast he pioneered called The Sales Ladder. If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!
16 Feb 2022
More than good intentions: Jonathan Davies on fixing internal comms
In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Jonathan Davies of Happeo about the intersection between content marketing and internal communications. They discuss how a good strategy empowers you to move away from simply appeasing internal stakeholders toward creating content that drives business value. If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and th...
1 Feb 2022
Finding your niche: Tom Hitch on creating engaging content for LinkedIn
In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Tom Hitch, head of content at Oktra, about how he achieved success in building a massive LinkedIn following and consistently produces content people love and engage with. If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!
18 Jan 2022
Category creation: Jack Davies on creating demand for things no one's heard of
In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Jack Davies, head of global content at Qualtrics, about how they created their own category (experience management) through content and clever storytelling. If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!
4 Jan 2022
The well-oiled content machine: Erin Balsa and her internal content agency
In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Erin Balsa, marketing director at The Predictive Index, about how (and why) she transformed her team of writers into an internal creative agency. If you like our podcast, please do rate it on whatever platform you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!
21 Dec 2021
From vision to brand: Bianca Belman-Adam on branding and rebranding
In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Bianca Belman-Adam, director of content at Elementor, about brand strategy and her extensive experience in helping companies build (and rebuild) their brands. If you like our podcast, please do rate it on whatever platform you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!
7 Dec 2021
The human touch: Katie Leask on translating passion into powerful content
In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Katie Leask, global content manager at Contentsquare, about how seeking relationship-building over engagement led them into a super-successful content campaign. If you like our podcast, please do rate it on whatever platform you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!
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