Welcome to Performance Marketing Minds, the podcast for marketers who don't just follow trends, they set them.
In each episode, brought to you by Outbrain Direct Response, we go one-on-one with the sharpest minds in media, marketing, and advertising to break down what’s driving results right now and what’s about to change the game.
From bold strategy to cutting-edge tech, we uncover how today’s most forward-thinking marketers turn attention into action on the open internet. No fluff. Just real talk, real insights, real performance, and industry lessons.
Whether you're in direct response, an affiliate, a search marketer, or somewhere in between, if you're obsessed with outcomes, this one’s for you.
Outbrain Direct Response: Where great performance starts with bold thinking.
Episode 11. Inside MediaForce: Balancing In‑House vs Partners in the Age of AI & CTV with Eyal Moshe, CEO & Founder & David Resnik, CRO from MediaForce
Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Eyal Moshe, CEO & Founder & David Resnik, CRO from MediaForce.
In this engaging conversation, the founders of MediaForce discuss their journey in performance marketing, the balance between in-house and external solutions, and the evolving landscape of advertising, particularly with the rise of AI and CTV.
They share insights on leadership dynamics, the importance of diversification, and how to navigate regulatory changes while maintaining a focus on performance and results.
5 Feb 2026
Episode 10. From Operators to Optimists: The Future of Marketing and Markets with Nick Shackelford, Digital Marketing Entrepreneur
Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Nick Shackelford, Digital Marketing Entrepreneur.
Nick shares hard-won lessons on running multiple businesses, how upbringing shapes success, and why mentorship accelerates growth. He breaks down market trends—from renewed interest in hard assets to where financial markets may head—while exploring the evolution of influencer marketing and AI’s expanding role. The conversation closes with thoughts on parenting in a digital age and an optimistic outlook for the future.
From juggling portfolios to navigating macro shifts, and from creator-led strategies to AI-enabled execution, this conversation is packed with practical insights for modern marketers, operators, and builders.
Sit back, relax, and enjoy the conversation with Nick Shackelford!
21 Dec 2025
Episode 9. Balancing Cool Tech and Real Solutions: Insights from Laine Rosa
Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Laine Rosa, Head of Product, Performance - Outbrain Direct Response, by Teads
In this episode, Laine discusses the art of building AI solutions that truly make an impact. Laine emphasises the importance of prioritising real customer needs over flashy innovation, sharing insights on how technology should drive customer success and solve meaningful problems.
From balancing innovation with practicality to ensuring platforms deliver results, this conversation is packed with valuable insights for anyone navigating the evolving world of AI-driven marketing.
Sit back, relax, and enjoy the conversation with Laine Rosa!
8 Dec 2025
Episode 8. Innovative Marketing Strategies Meet Global Opportunities with Nadim Batista-Kuttab
Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Nadim Batista-Kuttab, CEO & Co-Founder, Xevio
In this episode, Nadim talks about the untapped power of native advertising, the role of AI in marketing, and the importance of understanding funnels.
They touch on lead generation, overlooked markets, and innovative strategies in a competitive landscape, with Nadim sharing his vision for creating meaningful change through political engagement.
Sit back, relax, and enjoy the conversation with Nadim Batista-Kuttab!
17 Nov 2025
Episode 7. The Evolution of Success: Direct Response Marketing and the Power of Networking with Raanan Rosenbaum
Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Raanan Rosenbaum, Founder and Managing Director of Raanan Media.
In this episode, Raanan shares his journey from a traditional career to excelling in direct response marketing.
Together with Joe, they explore networking, information as currency, key marketing funnel elements, neurodivergence as a business strength, the rise of Eastern European brands, and the importance of trusting your instincts and asking the right questions.
So sit back and enjoy the chat with Raanan Rosenbaum!
4 Nov 2025
Episode 6. Bridging Brand and Performance: Insights from Anthony Chiaravallo.
Join our host, Joe Addona, in this episode of Performance Marketing Minds as he chats with Anthony Chiaravallo, CEO of Vallo Media.
In this episode, Anthony discusses his journey from sales to founding his agency during the COVID-19 pandemic.
He highlights the balance between brand building and performance marketing, the power of storytelling, and insights from his upcoming book, Brand Powered Media, which helps marketers bridge branding and performance for better results.
Let's get into the conversation with Anthony Chiaravallo!
21 Oct 2025
Episode 5. Mastering the Art of Influence in Marketing with Kyle Kostechka
Join our host, Joe Addona, in this episode of Performance Marketing Minds as he connects with Kyle Kostechka, Senior Business Development Manager at ClickBank.
Together, they dive into the art of influence in marketing, exploring how understanding personal development and leveraging your strengths can lead to success.
They discuss key trends like high-margin products, the growing impact of native advertising, and strategies to stay ahead in the ever-evolving marketing landscape, offering insights into consumer behavior, effective team-building techniques, and how to future-proof your efforts.
Jump right in!
8 Oct 2025
Episode 4. The Changing Landscape of Affiliate Marketing with Kyle Dana
Join our host, Joe Addona, in this episode of Performance Marketing Minds as he catches up Kyle Dana, the Director of Digital Strategy and Growth at Digistore24.
In this episode, they’ll discuss the evolution of affiliate marketing, particularly in the health sector, and the changing landscape of VSLs. We’ll also talk about the decline of traditional email affiliates, the rise of influencers, and the integration of AI in performance marketing.
Additionally, they’ll highlight the importance of optimizing backends, adapting to new market trends, networking at events, and exploring micro niches in the affiliate marketing world.
Don’t miss out!
21 Sept 2025
Episode 3. Why Trust Means Everything In Performance Marketing with Eric Schechter
Join our host Joe Addona in this episode of Performance Marketing Minds featuring Eric Schechter, Co-Founder at GiddyUp.
In this episode, Eric shares his journey that led to founding GiddyUp with a group of buddies and eventually evolving the full scope of the business through the acquisition of Grommet.
They’ll talk about the importance of trust in e-commerce and business leadership, how to leverage storytelling to elevate branding, and identifying the key metrics that drive success in our crazy industry.
So, without further ado, let’s jump into conversation!
9 Sept 2025
Episode 2. From Affiliate Hustle to Agency Success with Jason Kutasi
Join our host Joe Addona in this episode of Performance Marketing Minds as he chats with Jason Kutasi, DTC marketer and angel investor.
In this episode, Jason shares his path from affiliate marketer to offer owner to agency leader, discussing key lessons learned along the way and the importance of trust, reputation, and passion in media buying.
Together, they dive into the essentials of performance marketing, including crafting strong offers, building strategic partnerships, and creating persuasive copy.
Don’t miss this insightful and actionable conversation!
19 Aug 2025
Episode 1. Navigating Search on Native. Evolving Strategies, Quality Traffic, and Industry Challenges with Joe Higgins
Join host Joe Addona in this episode of Performance Marketing Minds as he sits down with Joe Higgins, VP Business Development and Partners, and an expert in the world of search arbitrage.
In this episode, they’ll dive into how search has evolved significantly over the years and why delivering quality traffic has become more critical than ever.
They’ll also discuss the challenges newcomers face in a crowded and competitive market, the impact of shifting compliance mandates, and the importance of adapting to a constantly changing industry landscape.
Tune in!
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