The Performance Marketing Podcast explores the tools, habits, thinking and strategies that power the most progressive minds in digital marketing. Listen in for insights and opinions from some of the UK’s most progressive brands and the thought-leaders.
This podcast is brought to you by award-winning performance marketing agency, Target: talktotarget.co.uk
E8 | Edd Evans | Scaling the UK's Most Loved Vegan Chocolate Brand
Edd Evans is an eCommerce marketer with experience both client and agency sides.
Edd currently leads all things digital at one of the UK's most loved vegan chocolate brands, LoveRaw.
This episode of The Performance Marketing Podcast covers:
• The uprising of the experimental consumer
• The importance of relevant messaging and avoiding one-size-fits-all-channels creative
• A look at LoveRaw's eCommerce channel mix
• Using SMS marketing to cut consideration time and connect with the impulse generation
• Measuring creative performance with thumb-stop ratio
• Percentage or monetary discounts in eCommerce - which has the biggest pull?
The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/ (https://talktotarget.co.uk/)
This episode is sponsored by Home Grown Club: homegrownclub.co.uk (http://homegrownclub.co.uk/) and Nix & Kix: nixandkix.com (http://nixandkix.com/)
22 Nov 2022
E7 | Charlotte Geoghegan | Growing PrettyLittleThing from £10k to £1 MILLION per week in revenue
Charlotte Geoghegan has a rich and colourful background in eCommerce marketing with fashion and beauty brands, including PrettyLittleThing and, currently, REFY.
This episode of The Performance Marketing Podcast covers:
• How PrettyLittleThing grew from £10k per week to £1mil per week in revenue in 18 months.
• Performance channels drive growth, but brand gives you longevity. Here's why...
• How do D2C brands like REFY define and measure paid media success?
• A detailed look at REFY's influencer and social-first marketing strategy
• How to keep TikTok ads creative, raw, and authentic with UGC and creator content.
...and more.
The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/ (https://talktotarget.co.uk/)
This episode is sponsored by Home Grown Club: homegrownclub.co.uk (http://homegrownclub.co.uk/) and Nix & Kix: nixandkix.com (http://nixandkix.com/)
3 Nov 2022
E6 | James Poulter | Optimising Your Website for Voice Search
James 'JP' Poulter is the CEO at Vixen Labs - the world's leader in voice search marketing and voice AI strategies.
With rich experience in digital marketing, JP has niched down into voice search and tech; supporting iconic bluechip brands such as McDonalds, The BBC & Dyson along the way.
This episode of The Performance Marketing Podcast covers:
The accelerated adoption of voice assistants such as Siri, Alexa & Google Home.
How consumers are using voice search for transactional queries and to explore products.
The importance of considering conversational queries through voice assistants as part of your SEO strategy and keyword research.
How to optimise your website's content to rank for long-tail conversational queries.
Scaling audio content internationally with pioneering AI technology. ...and more.
The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmFGRkpFRGluRU1lQWpWWE4wRGM0ZXVDM2JCd3xBQ3Jtc0trZHNCZUFIQW93T0R3dlB3MGJ6MTFkNDN2cVF0TExLWTI5ZjRTcU1mMHFPb0VCYURDYzZJbi1iSFR4LUU0Z2ZwMGc2bmN6cHNvSnBVWVctY3gzRFZmbkp0aGttcHNERnJYamFsbDJURllBZ0RYcFlWZw&q=https%3A%2F%2Ftalktotarget.co.uk%2F&v=kaDft74idGs)
This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com
29 Sept 2022
E5 | Miracle Inameti-Archibong | Statistical Forecasting for SEO
Miracle Inameti-Archibong is the current Head of SEO at John Lewis, and formerly MoneySuperMarket.
Armed with more than a decade of experience both agency and client side, with many bluechip brands, Miracle's area of expertise lies within data and forecasting for organic search.
This episode of The Performance Marketing Podcast covers:
Helping the board to understand your SEO strategy, by forecasting revenue uplifts using your historical data.
What is the difference between keyword-led forecasting vs. statistical forecasting?
Using linear regression and exponential smoothing to create more robust SEO forecasts.
How much historical data is required to achieve statistical significance in forecasting?
How many forecasted scenarios should be modelling into your SEO forecast? ...and more.
The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk (//talktotarget.co.uk)
Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search (https://talktotarget.co.uk/services/ppc-management-company/), Paid Social (https://talktotarget.co.uk/services/paid-social-agency-in-london/) & SEO (https://talktotarget.co.uk/services/seo-consultancy/)
This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com
22 Aug 2022
E4 | Will Young | Unlocking Value from Customer Data
Will Young is an expert in customer data intelligence for D2C/DTC brands. Will’s journey in customer data began at Dunnhumby - a global leader in customer data science and analytics; since then he has gone on to found RAIS - a machine-learning driven customer data platform for eCommerce brands.
This episode of The Performance Marketing Podcast covers:
• How Dunnhumby revolutionised customer data with the Tesco Clubcard in the 90s
• What does it mean to be a ‘data-driven brand’?
• Which eCommerce metrics are most critical heading into a recession?
...and more.
The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk (https://talktotarget.co.uk/)
Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search (https://talktotarget.co.uk/services/ppc-management-company/), Paid Social (https://talktotarget.co.uk/services/paid-social-agency-in-london/) & SEO (https://talktotarget.co.uk/services/seo-consultancy/)
This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com
1 Aug 2022
E3 | Gordon Glenister | Influencer Marketing Strategy
Gordon Glenister is the author behind the book ‘Influencer Marketing Strategy’. He is also a London Evening Standard columnist and host of the ‘Influence’ podcast.
This episode of The Performance Marketing Podcast covers:
• Partnering with the right creators and influencers for your brand.
• What are the contents of a good influencer marketing brief?
• How to measure the commercial impact of an influencer campaign?
...and more.
The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk (https://talktotarget.co.uk/)
Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search (https://talktotarget.co.uk/services/ppc-management-company/), Paid Social (https://talktotarget.co.uk/services/paid-social-agency-in-london/) & SEO (https://talktotarget.co.uk/services/seo-consultancy/)
25 Jul 2022
E2 | Richard Jackson | How is AI evolving Paid Search?
Richard Jackson is an engineering grad from the University of Cambridge. He is the former Head of Search Marketing at Booking.com and current CEO of ad-tech firm, Search Machines - the company behind PPC SaaS tool, ATLAS.
This episode of The Performance Marketing Podcast covers:
How has technology transformed paid search over the past 5 years?
How has AI changed the role of the PPC agency?
Understanding search intent with semantic parsing.
...and more.
The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk (https://talktotarget.co.uk/)
Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search (https://talktotarget.co.uk/services/ppc-management-company/), Paid Social (https://talktotarget.co.uk/services/paid-social-agency-in-london/) & SEO (https://talktotarget.co.uk/services/seo-consultancy/)
This episode is sponsored by Nix & Kix: nixandkix.com
25 Jul 2022
E1 | Stafford Sumner | Email Automation for eCommerce
Stafford Sumner is an email marketing expert and the Founder & MD of email marketing agency, Jarrang.
This episode of The Performance Marketing Podcast covers:
How to choose the best email and CRM tool for your business?
Why are segmentation, automation and personalisation so important in email marketing?
How to be effective with email personalisation?
...and more.
The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk (https://talktotarget.co.uk/)
Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search (https://talktotarget.co.uk/services/ppc-management-company/), Paid Social (https://talktotarget.co.uk/services/paid-social-agency-in-london/) & SEO (https://talktotarget.co.uk/services/seo-consultancy/)
This episode is sponsored by Nix & Kix: nixandkix.com
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