Performance Marketing Spotlight

About Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

Publisher

NYMO

Category

business · business · business

Language

en

Explicit

No

First episode

27 Mar 2023

Latest episode

7 Oct 2026

Latest episodes

66 episodes in the feed.

1. 

   7 Oct 2026

   Ep. 66 | Lena Grotticelli (TAG24 News): The Future of Publisher Monetization, AI & Affiliate Marketing

   Send us Fan Mail In this episode of the Performance Marketing Spotlight, Marshall Nyman sits down with Lena Grotticelli, VP of Partnerships at TAG24 News, to discuss the changing relationship between publishers, brands, and affiliate marketing. Lena shares her unconventional path from musical theater and cruise ships to publishing and performance marketing, and how she helped build TAG24's U.S. partnership and e-commerce operation. She explains how TAG24 approaches native content, brand partn...

2. 

   8 Jul 2026

   Ep. 65 | Dario Markovic (Eric Javits): Scaling a Heritage Fashion Brand with AI, Meta & Modern Performance Marketing

   Send us Fan Mail In this episode of Performance Marketing Spotlight, Dario Markovic, CEO of Eric Javits, joins Marshall to discuss how he's transforming a decades-old luxury fashion brand through performance marketing, AI, and digital innovation. Dario shares his unconventional path from finance to entrepreneurship before taking the helm at Eric Javits during the height of the pandemic, where he helped shift the business from a wholesale-focused brand to a thriving ecommerce operation. He exp...

3. 

   8 Jun 2026

   Ep. 64 | Breeze Leonard (SheBuysTravel): The Future of Publisher Partnerships in the Age of AI

   Send us Fan Mail In this episode of Performance Marketing Spotlight, Breeze Leonard, Director of Affiliate Partnerships at She Buys Travel, joins Marshall to discuss the evolving role of publishers and content creators in today's performance marketing landscape. Breeze shares her unconventional path into marketing, from aspiring educator and travel journalist to building She Buys Travel's affiliate program from the ground up. She reflects on launching the publisher's affiliate strategy just b...

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.