Welcome to Performance SEO Unpacked, the podcast for enterprise businesses looking to master SEO and achieve real, measurable growth. Supported by ResultFirst, leaders in pay-for-performance SEO, we simplify the complexities of managing large-scale SEO. Each episode provides expert insights, actionable strategies, and real-world advice to help you stay ahead of trends, prove ROI, and scale your efforts with confidence. Subscribe now and unlock the full potential of enterprise SEO. Visit resultfirst.com for more.
Performance SEO Unpacked brings together host Ruchi Pardal and Jonathan Richards, Director of AI Search & SEO at Audible (Amazon), known for building human-centered AI discovery systems and shaping LLM-driven search strategy.
This episode breaks down how AI is compressing the customer journey and raising the bar for user intent. Jonathan shares why brands can no longer rely on traditional SEO playbooks and how building strong, consistent brand perception across platforms is becoming critical in an AI-first search landscape.
They explore the shift from clicks to conversations, why zero-click search is redefining success metrics, and how enterprises need to rethink KPIs beyond rankings and traffic. The conversation also dives into connecting SEO with broader marketing functions like PR, social, and paid to create a unified, scalable strategy.
This episode is for SEO leaders and marketers who want to move beyond outdated tactics and build durable visibility in an AI-driven discovery ecosystem.
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👤 Guest Bio
Jonathan Richards is Director, AI Search & SEO at Audible (Amazon), where he focuses on building human-centered discovery systems powered by AI.
He brings deep experience across agency and in-house roles, working with global brands to scale SEO strategies and adapt to evolving search technologies.
📌 What We Cover
* AI-driven shifts in customer intent
* Zero-click search and evolving KPIs
* Building brand perception for AI discovery
* Breaking silos across marketing teams
* Human vs AI-generated content strategy
Guest LinkedIn
Jonathan Richards: https://www.linkedin.com/in/jonbernardrich/
Host LinkedIn
Ruchi Pardal: https://www.linkedin.com/in/ruchipardal/
30 Apr 2026
How to create content that connects, converts, and scales - Nuno Bamberg
Performance SEO Unpacked brings together host Ruchi Pardal and Nuno Bamberg, a marketing leader known for building consumer-first, scalable brand strategies.
This episode breaks down how human intent is reshaping SEO in an AI-first world. Nuno shares how brands can move beyond keywords and use search behavior to create content that actually connects, converts, and scales.
They explore content as the new targeting, how AI is changing discovery, and why websites are becoming repositories for AI-driven search. The conversation also covers building a culture of experimentation and aligning teams around real consumer insights.
This episode is for marketers and SEO leaders focused on driving real business impact, not just rankings.
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👤 Guest Bio
Nuno Bamberg is SVP of Brand and Marketing at Sleep Country Canada, with expertise in consumer-centric marketing and cross-functional leadership.
He has led initiatives for global brands like Mastercard, The Home Depot, Coca-Cola, and Unilever, driving strong revenue growth and brand impact.
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📌 What We Cover
* Human intent vs keywords in SEO
* Content as a growth driver
* AI and search behavior shifts
* Scaling SEO with real insights
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Guest LinkedIn
Nuno Bamberg: https://www.linkedin.com/in/nuno-bamberg/?locale=en_US
Host LinkedIn
Ruchi Pardal: https://www.linkedin.com/in/ruchipardal/
11 Feb 2026
When Visibility Backfires: Managing Brand Sentiment in the AI Search Era
Host Ruchi Pardal interviews Daniel Horowitz, an SEO strategist, about how AI and zero-click search are changing brand visibility, emphasizing topical authority and internal linking for AI discovery.
Who has been a guest on Performance SEO Unpacked
Names identified in recent episode analyses. Showing up to five guests.
Daniel Horowitz
Emanuel Alexandru Petrescu
Scott Lux
Jenny Waggenheim
Natalia Matos
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
3.8 / 5
4 ratings
Podcast Authority Score: 25 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
38
Social presence
0
YouTube
0
Engagement
32
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