Permission Not Required
Claim This Podcastby Colleen Schnettler and Joe Masilotti
Podcast Overview
<p>Colleen Schnettler and Joe Masilotti didn't wait for anyone to greenlight their careers. Together they talk about building wealth on your own terms: finding leverage, compounding your skills, and designing careers that don't require a boss's approval. For developers, freelancers, and anyone plotting their escape from the org chart.</p>
Language
🇺🇲
Publishing Since
1/27/2026
1 verified contact email on file for Permission Not Required
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
May 27, 2026
Maybe I don't actually love tech?
<p>Colleen had a weekend revelation: she doesn't love building products as much as she loves building businesses. The work doesn't matter, the industry doesn't matter, and tech might not even be the long-term home. Joe pushes back, then realizes she's been circling this for years.</p><p></p><p>They float a partnership experiment where Colleen brings Joe qualified leads and he delivers the work, then dig into the harder problem underneath: how anyone builds trust at scale when cold outreach doesn't convert anymore and the real sales cycle is years long.</p><p></p><p>Joe ships <a rel="noopener noreferrer nofollow" href="https://pingrb.com" target="_blank">pingrb</a>, an iOS and Android app for push notifications from Stripe, GitHub, Hatchbox, or any webhook (including Claude Code). He built the whole thing without opening Xcode or Android Studio, and it's the first Ruby Native app he's used as a customer instead of a maintainer.</p><p></p><p><b>Also covered:</b></p><ul><li>Colleen's Google Ads MCP server is finally approved (took two YouTube walkthroughs)</li><li>Google Play's wild "12 users for 14 continuous days" rule for personal accounts</li><li>Joe on refusing to keep up with the AI shininess race</li><li>Colleen's background coding agent on Hetzner that runs from Slack</li><li>Ruby Native's new screenshot pipeline: simulator captures, in-browser editor, one click to App Store Connect</li><li>The funnel problem: five years of brand building, no lever to cash in on<p></p></li></ul><p><b>Chapters:</b></p><ul><li>00:00 May Gray and false spring</li><li>01:20 Try AdWizard MCP server approved by Google</li><li>04:42 Google Play's 12-users-for-14-days rule</li><li>08:36 "Maybe I don't actually love tech"</li><li>17:24 Threads of this going back years</li><li>19:39 Colleen finds the leads, Joe delivers the work</li><li>22:22 Pull, not push: trust at scale</li><li>26:25 Refusing to keep up with AI</li><li>27:24 Background agents on Hetzner</li><li>32:22 Ruby Native ships Android, plus PingRB</li><li>35:45 The new screenshot pipeline</li><li>38:00 Which marketing channel for Ruby Native?</li><li>42:30 Five years of brand building. Now what?</li></ul>
May 6, 2026
The First Ruby Native App I Didn't Build
<p>Joe officially launched Ruby Native for iOS on his birthday with a 33% off discount code. The launch itself was quiet, but the bigger milestone landed the next morning: a developer in Turkey shipped their personal finance app to the App Store using Ruby Native, never opening Xcode, never writing a line of Swift. It's the first Ruby Native app in the store that Joe didn't build himself.</p><p></p><p>Colleen pushes back on the marketing angle. The technical, craftsman framing only reaches a narrow slice of developers. The bigger TAM is indie devs trying to make money. Ruby Native unlocks B2C App Store distribution for Rails apps, and that's the pull. Joe sees how this could split the audience: hobbyists and prosumers on the $299 or $999 annual plan, businesses that need custom native code on his consulting side. The product becomes lead gen for the consulting, not a threat to it.</p><p></p><p>Colleen also shipped a free Google Ads MCP server at <a rel="noopener noreferrer nofollow" href="http://tryadwizard.com" target="_blank">tryadwizard.com</a>. It's intentionally not a product. It's lead gen for her AI consulting. Next week's episode will be a live stream where Colleen sets up a real Ruby Native ad campaign with Joe, end to end.</p><p></p><p>Joe wraps with a consulting update. Two inbound Mobile Playbook calls in the last week from longtime newsletter readers, plus a cold email reply that turned into a booked call. If all three close, a rough year turns into a normal one, just in time for baby number three in September.</p><p></p><p>Chapters</p><ul><li>00:00 Introduction and Updates</li><li>09:57 Target Market Considerations</li><li>17:02 Partnership Opportunities</li><li>23:24 Building and Using MCP Servers for Google Ads Management</li></ul>
April 22, 2026
Motion vs. Action
<p>Colleen goes to a Claude meetup in San Diego expecting 12 people. 80 show up. She wings a presentation and watches a winery owner and a lawyer demo working software they built with no code. The most interesting builders in the room aren't developers.</p><p></p><p>Joe pitches Ruby Native for the Ruby Central pitch competition being held at RubyConf, forcing him to write a real business plan for the first time. He shares why signups are converting faster than anything he's launched before, and why the next positioning shift is away from "save developers time" and toward "get your Rails business into the app stores."</p><p></p><p>Colleen reframes the insight: making someone money is more powerful than saving them time. Joe sees his whole pitch differently by the end of the conversation.</p><p>They also talk about motion vs. action with back-to-back discovery calls, Colleen's first cold-lead proposal going out, Joe's LinkedIn content workflow built on top of his own writing archive, and why shipping a demo video in ScreenFlow beat a week of fighting Remotion.</p><p></p><p><b>Chapters</b></p><ul><li>00:00 First World Problems and Lipstick Fiasco</li><li>23:26 Navigating Client Calls and Offers</li><li>28:28 The Value of Client Calls and Networking</li><li>36:08 Video Content Creation and Launch Strategy</li><li>43:44 Exploring Ad Creation and Strategy</li></ul>
14 total episodes available
Similar Podcasts
Discover related shows you might enjoy
Software Social
Michele Hansen & Colleen Schnettler
The Panel
Justin Jackson, Brian Casel, Jordan Gal
Rails Business
Brendan Buckingham & Ryan Frisch
Slow & Steady
Benedikt Deicke, Benedicte Raae, and Brian Rhea
Remote Ruby
Chris Oliver, Andrew Mason, David Hill
Startup to Last
Rick Lindquist and Tyler King
Mostly Technical
Ian Landsman and Aaron Francis
The Bike Shed
thoughtbot
Startups For the Rest of Us
Rob Walling
REWORK
37signals
The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
Dan Andrews; Ian Schoen
How Do You Use ChatGPT?
Dan Shipper
My First Million
Hubspot Media
Deep-dive analytics for Permission Not Required
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Permission Not Required?
<p>Colleen Schnettler and Joe Masilotti didn't wait for anyone to greenlight their careers. Together they talk about building wealth on your own terms: finding leverage, compounding your skills, and designing careers that don't require a boss's approval. For developers, freelancers, and anyone plotting their escape from the org chart.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.