ABM, Personalization, and the Power of Brand | Personal Branding for Business
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In this episode of Personal Branding for Business, Olga Bondareva - founder of ModumUp Agency - sits down with Peter Mikeal, VP of Marketing for North America at Globant.
Peter shares his unconventional career journey from B2B sales to marketing leadership, and how this dual background shaped his unique approach to go-to-market strategy. Together, they explore:
- How Globant built its entire demand generation engine around Account-Based Marketing - and why ABM is more than just a tactic
- Why personalization in B2B marketing is no longer optional - and how to actually do it right
- How social media and personal branding help marketers build trust and expand their impact
- What AI means for the future of B2B marketing - and how to adapt
- How joining initiatives like the Elevate B2B Marketing Awards contributes to professional growth
- Peter’s favorite resources and habits to stay sharp in B2B marketing
A thoughtful and practical conversation with a B2B leader who knows how to bridge the gap between marketing, sales, and technology.
3 Jul 2025
Personal Branding for Business podcast - Yovany Jerez from AT&T
Yovany Jerez from AT&T discusses the complexities of B2B marketing, account-based strategies, and the impact of AI with Olga Bondareva in this interview.
2 Jun 2025
Personal Branding for Business podcast - Joe Morris, former Head of Social Media at Capgemini
Olga Bondareva interviews Joe Morris, who explains how employees can authentically promote their company through social media and in-person interactions, offering practical tips for motivating advocates and supporting sales teams.
2 May 2025
Personal Branding for Business podcast - Todd Swank from Oracle
Todd Swank, Senior Director at Oracle, discusses with Olga Bondareva how authentic personal branding through blogging has significantly impacted his tech sales career; this is an interview.
7 Apr 2025
Personal Branding for Business podcast - David Joosten from Vodafone
Olga Bondareva interviews David Joosten about authenticity in personal branding, revealing how leaders balance online presence with privacy and leverage LinkedIn for relationship building.
Who has been a guest on Personal Branding for Business
Names identified in recent episode analyses. Showing up to five guests.
Yovany Jerez
Joe Morris
Todd Swank
David Joosten
Podcast Authority Score: 25 / 100
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51
Social presence
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YouTube
0
Engagement
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