PersonalBranding.com with Dillon Kivo

About PersonalBranding.com with Dillon Kivo

Welcome to the PersonalBranding.com with Dillon Kivo podcast, the ultimate podcast for entrepreneurs and personal branding enthusiasts who are ready to take their brands to the next level. If you're looking to start, grow, and scale your personal brand to elevate your business and maximize profits, this podcast is for you. Each episode is packed with expert interviews, actionable tips, and exclusive content designed to inspire and empower you. Plus, with every episode, you have the chance to win exciting prizes, making your listening experience both rewarding and engaging. Hosted by Dillon Kivo, a WSJ and USA Today bestselling author of "The Authority Playbook," this podcast draws on his extensive experience in transforming over 4,000 personal brands and working with some of the most iconic names in the entrepreneurial space. Dillon brings unparalleled insights and real-world strategies to help you succeed in your personal branding journey.

Publisher

Dillon Kivo

Category

business · business

Language

en

Explicit

No

First episode

18 Jun 2024

Latest episode

22 Jun 2026

Latest episodes

28 of 42 episodes have a transcript.

1. 

   22 Jun 2026TRANSCRIPT

   The New Business Card

   Dillon Kivo explains how a Google Knowledge Panel serves as the new business card, establishing digital credibility and influencing trust and buying decisions in today's AI-driven economy.

2. 

   4 May 2026TRANSCRIPT

   Write a Book in 2026? Why Founders Need This Authority Asset Now

   Dillon Kivo explains how founders can leverage writing a book as a powerful authority asset to build credibility and shift buyer perception.

3. 

   6 Apr 2026TRANSCRIPT

   Why PI Lawyers Stay BROKE on Ads

   If you're a personal injury lawyer running ads, buying leads, and still blending in with every other firm, this episode is your wake-up call. Dillon Kivo breaks down the harsh reality of today's legal landscape: saturation. Every firm is using the same marketing playbook, which forces lawyers into a race where visibility is bought—not earned. But authority changes everything. In this episode, Dillon explains why earned media—being featured in publications like Forbes, Yahoo, or USA Today—is one of the most powerful ways to build trust, attract higher-quality clients, and stand out in a crowded market. Unlike paid ads that stop working the moment you stop spending, media placements compound over time, strengthening your SEO, credibility, and referral network. You'll also learn: Why clients trust media features more than ads How authority influences referrals and even jury perception The real reason most lawyers never pursue PR Practical steps to start positioning yourself as the go-to expert in your niche If you're ready to stop competing on price and start competing on authority, this episode will show you exactly where to begin. Highlights "You're competing on ad spend, not authority—and that is an expensive, exhausting race to the bottom." "That's not an ad—that's proof. That's credibility you can't buy with a bigger media budget." "One feature in the right publication can generate trust and leads for years." "Clients don't just come in—they come in already trusting you." "Your personal brand is the one asset that outlasts any ad campaign, algorithm, or market shift." Follow Dillon @DillonKivo Launch your personal brand: PersonalBranding.com/

Inside a recent episode

The New Business Card

Published 22 Jun 2026 · Transcript excerpt

[…] Maybe someone, even worse, maybe someone else with the same name as you taking up space for your search result. So, let's talk about the thing that changes all of that, the Google Knowledge Panel. If you've ever Googled a celebrity, a major CEO, or a best-selling author, you've seen one, trust me. It's that big, beautiful box that shows up typically on the very top of Google and sometimes on the right-hand side as well, whether you're on desktop or even on mobile. It has your photo, a description of who you are. It even has notable works that you've done, key facts about you, bio, sometimes even people always search for section that puts you right alongside the other well-known names in your space. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

13 ratings

Spotify

5.0 / 5

5 ratings

Podcast Authority Score: 59 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

64

Social presence

97

YouTube

0

Engagement

85

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