Welcome to the PersonalBranding.com with Dillon Kivo podcast, the ultimate podcast for entrepreneurs and personal branding enthusiasts who are ready to take their brands to the next level. If you're looking to start, grow, and scale your personal brand to elevate your business and maximize profits, this podcast is for you. Each episode is packed with expert interviews, actionable tips, and exclusive content designed to inspire and empower you. Plus, with every episode, you have the chance to win exciting prizes, making your listening experience both rewarding and engaging.
Hosted by Dillon Kivo, a WSJ and USA Today bestselling author of "The Authority Playbook," this podcast draws on his extensive experience in transforming over 4,000 personal brands and working with some of the most iconic names in the entrepreneurial space. Dillon brings unparalleled insights and real-world strategies to help you succeed in your personal branding journey.
Welcome to The PersonalBranding.com with Dillon Kivo! In today's episode, we explore why a Google Knowledge Panel is the new business card for experts, consultants, founders, coaches, authors, and personal brands. Learn why your Google search results have become your most important first impression, how Knowledge Panels influence trust, AI platforms, and buying decisions, and why owning your name online is becoming essential in today's digital economy.
Whether you're building a personal brand, growing your consulting business, or positioning yourself as an authority in your industry, this episode explains why your digital credibility matters more than ever and how Google and AI are shaping your reputation long before anyone speaks to you.
Highlights:
• "Your Google moment is the most important first impression you will ever make."
• "A Google Knowledge Panel is the blue check mark of Google, except it's even more powerful."
• "Your knowledge panel works for you 24/7. Google does the selling for you."
• "We live in a world where your digital first impression is your real first impression."
• "The most important part about a Google Knowledge Panel is literally owning your name on Google and AI."
Timestamps:
00:00 - Intro
00:48 - Your Google Search Is Your First Impression
02:10 - What Is a Google Knowledge Panel?
03:38 - Why It Is the Most Valuable Digital Real Estate
05:29 - The Trust Signal That Changes Everything
07:35 - Why AI Makes Knowledge Panels More Important Than Ever
10:07 - Why Your Name Is Your Brand
11:15 - How Knowledge Panels Compound Over Time
12:41 - The Biggest Mistakes People Make
14:57 - Why There Are No Shortcuts
16:19 - Your Digital First Impression Is Your Real First Impression
17:28 - Why You Must Own Your Name on Google
18:34 - Outro
Follow Dillon @DillonKivo
Launch your personal brand: PersonalBranding.com/
4 May 2026
Write a Book in 2026? Why Founders Need This Authority Asset Now
Welcome to The PersonalBranding.com Podcast with Dillon Kivo! In today's episode, Dillon breaks down why writing a book may be the highest-leverage authority move a founder can make in 2026. This episode dives into how books create long-term credibility, shift buyer perception before the first sales call, and help founders clarify what they truly believe about their business and industry. If you've ever wondered whether writing a book is still worth it, this conversation will completely reframe how you see books as a strategic business asset.
Highlights:
"A book is the only piece of content you'll ever make that compounds for probably the rest of your career."
"By the time a serious buyer gets on a call with you, they've already formed an opinion about you."
"You're not pitching them anymore. They're meeting the person who wrote that book."
"The act of writing the book changes the founder, not just the founder's market position."
"You don't need a million readers. You need the right thousand readers."
Follow Dillon @DillonKivo
Launch your personal brand: PersonalBranding.com/
6 Apr 2026
Why PI Lawyers Stay BROKE on Ads
If you're a personal injury lawyer running ads, buying leads, and still blending in with every other firm, this episode is your wake-up call.
Dillon Kivo breaks down the harsh reality of today's legal landscape: saturation. Every firm is using the same marketing playbook, which forces lawyers into a race where visibility is bought—not earned. But authority changes everything.
In this episode, Dillon explains why earned media—being featured in publications like Forbes, Yahoo, or USA Today—is one of the most powerful ways to build trust, attract higher-quality clients, and stand out in a crowded market. Unlike paid ads that stop working the moment you stop spending, media placements compound over time, strengthening your SEO, credibility, and referral network.
You'll also learn:
Why clients trust media features more than ads
How authority influences referrals and even jury perception
The real reason most lawyers never pursue PR
Practical steps to start positioning yourself as the go-to expert in your niche
If you're ready to stop competing on price and start competing on authority, this episode will show you exactly where to begin.
Highlights
"You're competing on ad spend, not authority—and that is an expensive, exhausting race to the bottom."
"That's not an ad—that's proof. That's credibility you can't buy with a bigger media budget."
"One feature in the right publication can generate trust and leads for years."
"Clients don't just come in—they come in already trusting you."
"Your personal brand is the one asset that outlasts any ad campaign, algorithm, or market shift."
Follow Dillon @DillonKivo
Launch your personal brand: PersonalBranding.com/
Podcast Authority Score: 52 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
85
Social presence
97
YouTube
0
Engagement
0
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