The Pet Accountant was formed by Vicky Clark to help Pet Professionals around the UK with their finances. The Pet Accountant which is a trading name of Thomas & Clark Ltd is run by two accountants, Vicky Clark and Lee Thomas. With over 10 years of experience combined, Vicky and Lee work with Sole Traders, Partnerships, and Limited Companies of various sizes. We have created this podcast to talk about those tricky topics and to bring in experts to cover everything to do with business from accounting to social media.
Pet Accountant Podcast
Claim This Podcastby Victoria Clark
5.0(18 reviews)
129 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
41
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality53
Social0
YouTube0
Engagement76
Podcast Overview
The Pet Accountant was formed by Vicky Clark to help Pet Professionals around the UK with their finances. The Pet Accountant which is a trading name of Thomas & Clark Ltd is run by two accountants, Vicky Clark and Lee Thomas. With over 10 years of experience combined, Vicky and Lee work with Sole Traders, Partnerships, and Limited Companies of various sizes. We have created this podcast to talk about those tricky topics and to bring in experts to cover everything to do with business from accounting to social media.
Language
🇺🇲
Publishing Since
8/10/2022
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41
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality53
Social0
YouTube0
Engagement76
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excellent
Episode Length
38 minutes
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Every 12 days
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Recent Episodes
July 15, 2026
The P.R.I.C.E Framework
<p>Are you confident your pricing is helping your business grow?</p><p>In this episode, Vicky introduces the <strong>P.R.I.C.E Framework</strong> – a simple but powerful approach to helping pet business owners price with confidence, improve profitability and build a more sustainable business.</p><p>Rather than guessing what to charge or copying competitors, the P.R.I.C.E Framework gives you a clear process for making informed decisions based on your business, your clients and your goals.</p><p>Vicky breaks down each stage of the framework and explains how applying these principles can help you move away from surviving and start thriving.</p><p>In this episode, she covers:</p><ul><li><strong>P – Positioning:</strong> Understanding what makes your business different</li><li><strong>R – Review:</strong> Knowing your numbers and assessing your profitability</li><li><strong>I – Increase:</strong> Raising your prices with confidence when the time is right</li><li><strong>C – Communication:</strong> Explaining price changes professionally and effectively</li><li><strong>E – Evaluation:</strong> Reviewing the results and continually improving your business</li></ul><br/><p>Whether you're thinking about your next price increase or simply want a clearer strategy for growing your pet business, this framework provides practical guidance that you can start using immediately.</p><p>If you've ever felt uncertain about pricing, this episode will give you the confidence to make decisions that support the long-term success of your business.</p><h2>Key Takeaways</h2><ul><li>The <strong>P.R.I.C.E Framework</strong> provides a structured approach to pricing and business growth.</li><li>Understanding your market position helps you stand out from competitors.</li><li>Regularly reviewing your financial numbers leads to better pricing decisions.</li><li>Increasing your prices should be based on strategy and confidence, not emotion.</li><li>Clear communication helps clients understand and accept price increases.</li><li>Continually evaluating your business ensures ongoing improvement and profitability.</li></ul><br/><p>💳 <strong>Podcast Sponsor – Lopay</strong></p><p> This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn.</p><p> Find out more about Lopay and how it can support your pet business here:</p><p> 👉 <a href="https://merchant.lopay.app/ref/thepetaccountant2000" rel="noopener noreferrer" target="_blank">https://merchant.lopay.app/ref/thepetaccountant2000</a></p><p>🐾 <strong>Join Us at Pet Pro Expo 2026</strong></p><p> If you’re serious about growing your pet business, you need to be in the room.</p><p> 👉 <a href="https://www.petproexpo.co.uk/" rel="noopener noreferrer" target="_blank">https://www.petproexpo.co.uk/</a></p><p>🌐 Visit petaccountant.co.uk</p><p>To find out how Vicky, Lee, and the team can help your pet business grow. 🐾</p>
July 8, 2026
You’re Not Stuck… You’re Protecting What’s Comfortable
<p>Do you really feel stuck… or are you holding on to what's familiar?</p><p>In this episode, Vicky explores one of the biggest obstacles to growing a successful pet business: the fear of change.</p><p>Many pet business owners say they want higher profits, better clients, more time with their family or less stress. But when it comes to making the changes needed to achieve those goals, they often hesitate.</p><p>Whether it's raising your prices, letting go of difficult clients, changing your services or investing in yourself, growth almost always requires stepping outside your comfort zone.</p><p>In this episode, Vicky discusses:</p><ul><li>Why feeling "stuck" is often a sign that you're protecting what's comfortable</li><li>How fear of change can keep your business exactly where it is</li><li>The hidden cost of avoiding difficult decisions and conversations</li><li>Why taking action is more important than simply collecting advice</li><li>One simple challenge to help you move your business forward today</li></ul><br/><p>This episode is a reminder that the life and business you want won't come from doing the same things you've always done.</p><p>Change can feel uncomfortable, but staying where you are may cost you far more.</p><h2>Key Takeaways</h2><ul><li>Meaningful change is essential if you want different results in your business and life.</li><li>Staying in your comfort zone can prevent both personal and professional growth.</li><li>Fear of the unknown often stops business owners from making positive changes.</li><li>Advice only creates results when it's followed by action.</li><li>Avoiding difficult decisions and conversations leads to stagnation.</li><li>The cost of doing nothing is often greater than the discomfort of making a change.</li></ul><br/><p>💳 <strong>Podcast Sponsor – Lopay</strong></p><p> This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn.</p><p> Find out more about Lopay and how it can support your pet business here:</p><p> 👉 <a href="https://merchant.lopay.app/ref/thepetaccountant2000" rel="noopener noreferrer" target="_blank">https://merchant.lopay.app/ref/thepetaccountant2000</a></p><p>🐾 <strong>Join Us at Pet Pro Expo 2026</strong></p><p> If you’re serious about growing your pet business, you need to be in the room.</p><p> 👉 <a href="https://www.petproexpo.co.uk/" rel="noopener noreferrer" target="_blank">https://www.petproexpo.co.uk/</a></p><p>🌐 Visit petaccountant.co.uk</p><p>To find out how Vicky, Lee, and the team can help your pet business grow. 🐾</p>
July 1, 2026
A chat with Sophie Ireland - A Dog Walker who wants to make a difference
<p>Are you charging what your service is really worth?</p><p>In this episode, Vicky is joined by Sophie to discuss one of the biggest challenges facing pet professionals: confidently pricing your services.</p><p>For many dog walkers, groomers and other pet business owners, raising prices can feel uncomfortable. There’s often a fear of losing clients or being seen as too expensive. But undercharging doesn't just affect your business — it can lower the perceived value of the entire industry.</p><p>Together, Vicky and Sophie explore why it's so important to recognise the expertise, care and responsibility that goes into looking after clients' pets, and why your pricing should reflect that.</p><p>In this episode, we cover:</p><ul><li>Why so many pet professionals undervalue their services</li><li>How underpricing affects both your business and the wider industry</li><li>Why clients are often happier to pay more than you think</li><li>How to communicate price increases with confidence and professionalism</li><li>The importance of strong marketing, reviews and a professional website</li><li>Balancing your passion for animals with the realities of running a profitable business</li></ul><br/><p>This episode is a reminder that charging fairly isn't about being greedy — it's about building a business that's sustainable, rewarding and able to provide exceptional care for years to come.</p><h2>Key Takeaways</h2><ul><li>Recognising your value is the first step towards building a profitable pet business.</li><li>Undercharging can harm both your own business and the wider pet industry.</li><li>Clients often value quality, reliability and expertise more than simply finding the lowest price.</li><li>Clear communication helps clients understand and accept necessary price increases.</li><li>A strong online presence, positive reviews and effective marketing support premium pricing.</li><li>Running a successful pet business means balancing compassion with sound business decisions.</li></ul><br/><p>💳 <strong>Podcast Sponsor – Lopay</strong></p><p> This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn.</p><p> Find out more about Lopay and how it can support your pet business here:</p><p> 👉 <a href="https://merchant.lopay.app/ref/thepetaccountant2000" rel="noopener noreferrer" target="_blank">https://merchant.lopay.app/ref/thepetaccountant2000</a></p><p>🐾 <strong>Join Us at Pet Pro Expo 2026</strong></p><p> If you’re serious about growing your pet business, you need to be in the room.</p><p> 👉 <a href="https://www.petproexpo.co.uk/" rel="noopener noreferrer" target="_blank">https://www.petproexpo.co.uk/</a></p><p>🌐 Visit petaccountant.co.uk</p><p>To find out how Vicky, Lee, and the team can help your pet business grow. 🐾</p>
129 total episodes available
Recent guests on Pet Accountant Podcast
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Darren Ockenden
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Industry experts
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Karen Fisher
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Tegan
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Emily
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