Pet Accountant Podcast

About Pet Accountant Podcast

The Pet Accountant was formed by Vicky Clark to help Pet Professionals around the UK with their finances. The Pet Accountant which is a trading name of Thomas & Clark Ltd is run by two accountants, Vicky Clark and Lee Thomas. With over 10 years of experience combined, Vicky and Lee work with Sole Traders, Partnerships, and Limited Companies of various sizes. We have created this podcast to talk about those tricky topics and to bring in experts to cover everything to do with business from accounting to social media.

Publisher

Victoria Clark

Category

business · business · kids & family

Language

en

Explicit

No

First episode

10 Aug 2022

Latest episode

12 Oct 2026

Latest episodes

137 episodes in the feed.

1. 

   12 Oct 2026

   Pet Pro Expo 2026: What Happened and What's Coming in 2027?

   Pet Pro Expo 2026 was a sell-out success! But what made it so special, and what's next for 2027? In this episode, Vicky takes us behind the scenes of Pet Pro Expo 2026, reflecting on an incredible weekend of learning, networking and business growth for UK pet professionals. From inspiring speakers and practical business advice to new friendships and lasting connections, the event proved just how powerful the pet business community can be when everyone comes together. Vicky shares the highlights, the lessons learned and some exciting plans for an even bigger and better event in 2027. In this episode, she discusses: Why Pet Pro Expo 2026 sold out months in advance The incredible feedback from attendees and speakers, including Jason Grayson and Charlotte How networking, WhatsApp groups and accountability buddies are helping pet professionals support one another The success of the new Growth Room, featuring practical advice and business hot seats Why making small changes to your pricing could help cover the cost of attending The importance of building your personal brand and showing the person behind your pet business What didn't quite go to plan and how the team will improve things for 2027 Exciting plans for the 2027 Six-Figure Business Panel, featuring real pet business owners sharing how they grew their businesses Vicky also takes a moment to thank the sponsors, speakers and attendees who helped make the event possible. And with tickets for 2027 already attracting interest, now is the time to start planning if you want to be part of it. Pet Pro Expo isn't just about attending a conference. It's about leaving with ideas, connections and the confidence to build a better pet business. Key Takeaways Pet Pro Expo 2026 sold out months in advance, highlighting the demand for practical business education within the pet industry. Networking and community support can be just as valuable as the advice shared on stage. The Growth Room gave attendees opportunities to tackle real business challenges and leave with actionable solutions. Reviewing your pricing and making small, strategic increases can have a significant impact on profitability. Building a personal brand helps potential clients connect with the person behind your business. Learning from mistakes is essential, whether you're running a major event or your own pet business. Pet Pro Expo 2027 will introduce a Six-Figure Business Panel, offering insights from pet professionals who have successfully grown their businesses. Investing in education, relationships and business development can deliver benefits long after an event has finished. Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 (https://merchant.lopay.app/ref/thepetaccountant2000) 🐾 Join Us at Pet Pro Expo 2027 If you're serious about growing your pet business, you need to be in the room. Following a sold-out 2026 event, Pet Pro Expo returns in 2027 with more expert advice, practical business strategies and opportunities to connect with like-minded pet professionals. Don't miss your chance to be part of it! 👉 https://www.petproexpo.co.uk/ (https://www.petproexpo.co.uk/) 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

2. 

   28 Sept 2026

   The P.R.I.C.E Framework Part 5 - Evaluation

   You’ve changed your prices. But how do you know if the change actually worked? In the final episode of Vicky’s P.R.I.C.E Framework, we reach the last and arguably one of the most important stages: Evaluate. The P.R.I.C.E Framework takes pet business owners through five stages: Position, Review, Implement, Communicate and Evaluate. But it isn't a one-off exercise, it's a cycle designed to help you continually improve your pricing as your business evolves. Vicky explains why you shouldn't judge a price change based on one client leaving or a couple of quiet days. Instead, you need to give your changes time and look at the data. In this episode, she discusses: The eight areas you should evaluate after changing your prices Why revenue and profit tell very different stories Tracking your average transaction value and client numbers How pricing changes can improve your capacity and workload Why losing a few clients isn't necessarily a bad thing Assessing whether you're attracting a better mix of clients How client feedback can help you refine your services Why how you feel about your business matters too Setting a review date rather than reacting emotionally Using what you've learned to adjust and repeat the process A successful price increase doesn't necessarily mean keeping every single client. If you're earning more profit, working fewer hours, creating more capacity or attracting better-fit clients, losing a small number of customers could actually leave you with a stronger business. There is no single perfect price. Your costs change. Your business changes. Your goals change. And your pricing should change with them. Evaluate. Learn. Adjust. Then start the cycle again. Takeaways: P.R.I.C.E stands for Position, Review, Implement, Communicate and Evaluate. Evaluate revenue, profit, average transaction value, client numbers, capacity and client mix after making pricing changes. Don't make kneejerk decisions based on the first few days — set a review date and gather meaningful data. Losing clients isn't automatically negative if profitability, capacity or client quality improves. Listen to client feedback, including objections and positive comments, and use it to improve your offering. Communicate fair price increases confidently rather than apologising for them. Use your findings to tweak your pricing, positioning or services where necessary. There is no perfect price forever — pricing should evolve alongside your costs, goals and business. Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 (https://merchant.lopay.app/ref/thepetaccountant2000) 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ (https://www.petproexpo.co.uk/) 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

3. 

   14 Sept 2026

   The P.R.I.C.E Framework Part 4 - Communication

   Do you tell clients your price and then immediately feel the need to justify or apologise for it? In this episode, Vicky explores the next crucial part of a strong pricing strategy: communication. Setting the right price is only half the battle. If you don't clearly communicate the value behind your service, potential clients are left with just one thing to compare — the number. Vicky explains why pet professionals need to move the conversation away from “How much does it cost?” and towards “What am I actually getting for my money?” In this episode, she discusses: Why apologising for your prices immediately undermines your value How the language you use can influence a client's perception of price Why you should communicate the problem you solve, not simply what you charge How to explain everything that's included within your service Why asking questions before discussing price can lead to better client conversations How to communicate a price increase confidently and professionally Why you don't need to defend your prices by talking about competitors How positioning and marketing can set expectations before a client even contacts you Vicky also explains why a price objection doesn't automatically mean your price is wrong. Not every potential customer needs to become your customer. When you understand your value, position your business correctly and communicate with confidence, you're far more likely to attract clients who appreciate what you provide rather than those simply looking for the cheapest option. Stop apologising for your price. Start communicating your value. Takeaways: Don't apologise for your pricing; it can undermine confidence in your service. Clients can only appreciate your value if you clearly communicate it. Lead conversations with outcomes, benefits and value rather than price alone. Explain the full service you're providing rather than reducing it to the time spent. Ask questions and understand what matters to the client before discussing price. Communicate price increases confidently without unnecessary apologies or justification. A price objection doesn't necessarily mean you're charging too much. Not every client is the right client for your business. Strong marketing and positioning can establish value before the first conversation even takes place. Sometimes, after giving your price, the most powerful thing you can do is stop talking and let the client respond. Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 (https://merchant.lopay.app/ref/thepetaccountant2000) 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ (https://www.petproexpo.co.uk/) 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

Who has been a guest on Pet Accountant Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Darren Ockenden
• Industry experts
• Karen Fisher
• Tegan
• Emily

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

18 ratings

Podcast Authority Score: 41 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

53

Social presence

0

YouTube

0

Engagement

76