Join Nataliya Andreychuk, CEO of Viseven, on Pharma Talks – a podcast where human voices meet industry insights. Dive into engaging conversations with industry leaders, exploring the latest trends in pharma marketing, digital transformation, and AI-driven solutions.
🔗 Follow Nataliya on LinkedIn for more updates and insights: https://www.linkedin.com/in/andreychuk/ (https://www.linkedin.com/in/andreychuk/🔗)
🔗 Discover more about Viseven's digital solutions at viseven.com (http://viseven.com)
AI Is Changing SaaS in Pharma: From Software Seats to Outcomes | Pharma Talks with Nataliya Andreychuk
AI is changing more than the technology inside pharma's software stack. It is challenging the entire SaaS model: how software is built, how workflows are designed, how teams work, and what customers should actually pay for.
In this episode of Pharma Talks, Nataliya Andreychuk sits down with Thomas Mrosk, a pharma and AI transformation expert and co-founder of CTC Health, to explore what is changing — and what pharma needs to rethink next.
From fragmented point solutions and traditional SaaS models to agentic AI, internal capabilities and AI-powered education, this conversation asks a bigger question:
Are we really transforming pharma — or just adding AI features to old ways of working?
00:00 How AI Is Changing the Rules of the SaaS Game
07:04 Is the Classical SaaS Model Dead?
09:08 Build vs. Buy: Where Should Pharma Build AI Capabilities?
12:50 Bringing Software, Services & Expertise Together
17:50 How AI Could Reimagine Pharma Education
22:22 Hot or Not: The Future of Pharma Martech
25:01 Content at the Speed of Need
27:00 Thomas Mrosk's Advice: Demand Outcomes
📲 Enjoyed this episode?
👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode
👉 Want to be a guest? Plan your recording with Nataliya Andreychuk.
🔗 Follow & Connect:
🎙️ Nataliya Andreychuk → https://www.linkedin.com/in/andreychuk/ (https://www.linkedin.com/in/andreychuk/)
🎙️ Thomas Mrosk → https://www.linkedin.com/in/thomas-mrosk/ (https://www.linkedin.com/in/thomas-mrosk/)
#PharmaAI #SaaS #AgenticAI #DigitalTransformation #PharmaMarTech
7 Oct 2026
From Systematic to Automatic: Scaling AI Without Breaking Its Content Ecosystem | Pharma Talks with Nataliya Andreychuk
In this episode of Pharma Talks, Nataliya Andreychuk sits down with Toby Beaumont, a commercial digital transformation expert who has spent around 20 years working across pharma, agencies, and the vendor side, to unpack one of the biggest challenges facing pharma marketing today:
AI can generate content faster than ever. But what happens when you put a faster engine into a broken car?
The conversation explores what pharma needs to fix before it can truly scale AI — and what it could mean for the future of pharma marketing and the marketer of tomorrow.
00:00 Systematic to Automatic — Why AI Alone Won't Transform Pharma
02:00 The Problem With Fragmentation
07:00 Building the Content System — Design Systems, Metadata & Guardrails
14:00 AI, Scale & the Marketer of Tomorrow
20:00 Efficiency ≠ Effectiveness
26:00 Where to Start — Experimentation, Measurement & Scalability
📲 Enjoyed this episode?
👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode
👉 Want to be a guest? Plan your recording with Nataliya Andreychuk.
🔗 Follow & Connect:
🎙️ Nataliya Andreychuk → https://www.linkedin.com/in/andreychuk/ (https://www.linkedin.com/in/andreychuk/)
🎙️ Toby Beaumont → https://www.linkedin.com/in/tobybeaumont/ (https://www.linkedin.com/in/tobybeaumont/)
30 Sept 2026
Experience as a Medicine: Rethinking Patient Experience in Pharma | Pharma Talks with Nataliya Andreychuk | Part 2
In Part 2 of this Pharma Talks conversation, Nataliya Andreychuk and Richard Schwartz continue their discussion about why experience is medicine — and explore what technology, data, and AI could mean for the future of healthcare experiences.
From rethinking brand websites and using AI to understand the questions patients are really asking, to challenging pharma's approach to HCP engagement, patient support, and measurement, Richard argues that the industry has an opportunity to create experiences that are as sophisticated as the science behind the medicines.
The conversation also explores the potential of agentic AI in healthcare — from helping with prior authorization and prescription access to coordinating delivery and patient education — and why making this future possible will require greater cooperation across the healthcare ecosystem.
00:00 AI & the future of healthcare experience
02:27 From search to questions
04:28 Hot or Not: fewer, better communications
07:00 Data-rich, value-poor?
11:34 Rethinking patient support
15:37 Measuring what matters
21:12 Real-time experience & agentic AI
24:00 How to make experience part of the plan
📲 Enjoyed this episode?
👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode
👉 Want to be a guest? Plan your recording with Nataliya Andreychuk
🔗 Follow & Connect:
🎙️ Nataliya Andreychuk → https://www.linkedin.com/in/andreychuk/ (https://www.linkedin.com/in/andreychuk/)
🎙️ Richard Schwartz → https://www.linkedin.com/in/richardpschwartz/ (https://www.linkedin.com/in/richardpschwartz/)
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