The Photo Forward Podcast explores the stories BEHIND some of the greatest visual storytellers in the world. From their photographic origins, to finding work-life balance as creative professionals, to how to actually make a living as a photographer, videographer, or multimedia creator — we uncover what makes them tick and their shutters click.
#025: Pivoting Your Work to Find Your Worth | Paul Gero
Have you ever stepped back in your career, whether you’re a visual creator or not, and thought, “Well, shit… is this it? Is this really as good as it gets? Is this what I want to be doing for the next X years of my life?” Don’t worry, that’s a positive thing (despite however dark night of the soul it may feel like in the moment) And, you are definitely not the only one feeling that way.
17 Apr 2022
#024: Plus, Minus and Equals of Growth and Connection
When you think about what people or places have moved your career forward the most (regardless of whether you consider yourself a visual creator or not) what comes to mind as common traits? Has it been the upstart entrepreneur who shook you out of the “we’ve always done it this way” way of seeing the world? the wise-sage type whose time-tested ideas and messages resonated just right with what you were seeking? Or just a simple meetup over a cold beverage with a colleague where you hash out pros and cons of a creative project you’re working on. You might be seeing where I’m going with this... When you really break it down, I think there is a brilliantly effective and simple (but sure as shit not easy) way to give yourself a leg up in your career or building your skills – Three words: Plus, Minus, and Equals.
6 Apr 2022
#023: A Freelancer's Clarity of Mind | Adam Glanzman
Do you as a photographer ever feel like you’re just not connecting with the right clients? Or that you keep getting assignments/work that just doesn’t light you up or bring you any creative joy to work on? Well, you are so very far from the only one. But it is avoidable, by honing your creative style and making work that draws people in. Put simply, Post eye-catching photos, get eye-catching assignments, put up a generic portfolio – get generic work. Pulling from the world of marketing, there’s a great principle that all photographers can take a cue from and it boils down to this. It’s effective to be better, it’s intriguing to be different, but the best creators of all meld these two facets into their work and are both better and different – That’s what catches the eyes of the public, editors, and art directors and gets you hired.
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