Photography can be a rewarding and fulfilling business, but as you look around, you might notice so many other photographers in the same space as you. How in the world will you stand out? In Photographers on Brand podcast episodes, we discuss how photographers can create a personal brand that helps you tell your unique story, find your ideal clients, and sell with confidence.
How to write a positioning statement that attracts clients to your photography business
A while back, if you listened to any radio station in the DC area, you’d hear a catchy jingle with this slogan, “if you can’t we can!”
Pop quiz. What are they selling? I won’t tell you the name of the business.
Here’s the point. You can’t tell the name of the business, the product they offer, or the benefit they are promoting. It’s just word salad.
The best positioning slogans remind customers who you are and the benefit of using your service. The same works for photographers. Part of differentiating yourself from your competition is in your positioning statement.
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Photographers on Brand Live!
Next month starting a monthly free webinar program on personal branding for photographers. I will be teaching mini workshops, interviewing photographers who are doing personal branding well, and bringing on other experts to help you with different parts of your branding and marketing. And it will all be free.
I’ll be announcing that in the next few weeks, but if you want to be on the list to get notified when it goes live, just go to bhotographersonbrand.com/live (http://bhotographersonbrand.com/live).
30 Sept 2021
Are you good enough to become a professional photographer?
Sarah never thought she was ready to go pro with her photography, and it seemed so obvious to me that she would be an amazing success.
We worked together in a communications department, and Sarah provided photography and video support for us. She was amazing and people from all over the city would specifically request her for their projects. And despite her success, she never felt confident enough to go out on her own.
I get it. Sometimes it is hard to see these things when you are so close to them.
When I taught photography, many amazingly talented photographers would timidly ask me how they would know when they were ready to go pro.
Of course, the answer is largely subjective, but there are some general guidelines you can keep in mind. Here are three questions that might provide you clues.
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3 Sept 2021
Should you use your personal name for your business?
I love naming things — business, products, campaigns. I get a thrill out of coming up with a name that is clever and communicates the value proposition.
But when I decided to do a personal branding podcast, finding a name I liked stumped me.
I went back and forth. Should I use my own name or come up with something more descriptive. I couldn’t find a descriptive name I liked, so I went with my own name.
Have you ever wondered if there was any benefit or drawback to using your personal name as your brand?
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