🎙️ Pickleball Business Lab
Where pickleball meets profit.
The Pickleball Business Lab is the go-to podcast for founders, sponsors, marketers, and fans looking to understand the business behind the fastest-growing sport in America.
Hosted by [Your Name(s)], each episode features deep-dive conversations with team owners, league executives, brand builders, startup founders, and marketing pros who are shaping the pickleball industry—on and off the court.
From multi-million dollar sponsorships and media rights to apparel startups and facility economics, we cover the deals, trends, and strategies driving growth across the sport.
🎧 New episodes weekly
🧠 Insightful. Strategic. Behind-the-scenes.
🌐 Learn more at PickleballBusinessLab.com
Subscribe now and join us in the Lab—where the business of pickleball gets decoded and delivered.
EP 4 | From Rally to Revenue: SWOT Analysis on the PPA
Episode 4: Rally to Revenue pulls back the curtain of the PPA's strengths, weakness, opportunities and threats. Hosts Colin and JR also put together some hypothetical media deals and what it could mean for the PPA.
30 Jul 2025
EP 3 | How To Build Your Personal Pickleball Athlete Brand
pisode 3: How to Build Your Personal Pickleball Athlete Brand (Athlete Edition)
Your personal brand is your most powerful tool off the court—and in this episode, we’re breaking down exactly how to build it.
Whether you’re a pro, a teaching pro, or an up-and-coming amateur, the fastest-growing sport in America is exploding with opportunity—but only for those who stand out. This week, we dive into the strategies, platforms, and mindset you need to turn your pickleball skills into a marketable brand.
🎯 What you’ll learn in this episode:
Why every pickleball athlete needs a personal brand
The key elements that attract sponsorships and brand deals
Social platforms to focus on (and how to use them)
Real-life examples from top players doing it right
Content ideas that make fans and brands take notice
How to go from just a player to a pickleball personality
Whether you’re chasing sponsorships, building a coaching business, or just want to grow your fanbase — this is your playbook for brand success.
📣 Mentioned in the episode:
Selkirk TV
Instagram content strategy
Why TikTok + YouTube Shorts are gold for athlete exposure
Future guest spot submissions
🔗 Follow us on Instagram @PickleballBusinessLab
💬 Got a question or want to be featured? Email us at pickleballbusinesslab@gmail.com
If this episode helps you, hit that follow button and share with a fellow player who’s ready to build their brand!
14 Jul 2025
EP 2 | Personal Branding for Pickleball Athletes (and Why Tyson’s Crushing It)
In this episode, we break down the do’s and don’ts of personal branding for pickleball athletes and why it matters more than ever. Learn the key steps to building your brand—and see how Tyson McGuffin is setting the gold standard.
Follow us on Instagram, Facebook, LinkedIn @pickleballbusinesslab or you can email us at: pickleballbusinesslab@gmail.com
8 Jul 2025
EP 1 | Show & Hosts Introduction, MLP and Random Thoughts
Hosts Colin and JR introduce the Pickleball Business Lab podcast, discussing their vision and analyzing Major League Pickleball's growth, including sponsorships and branding.
24 May 2025
Pickleball Business Lab Podcast [Trailer]
The Pickleball Business Lab Podcast introduces its mission to dissect pickleball's business aspects, including sponsorships and strategies, for industry insights.
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