- 18
- Episodes
- 2025
- First episode
- 283
- YouTube views
About Pillar & Scroll - Law Firm Marketing: Live Q&A
Hosted by Pillar & Scroll (https://www.pillarscroll.com/) CEO, Paul Evans, join us for a focused discussion of pressing marketing questions that law firms are grappling with right now.
- Publisher
- Paul Evans
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 25 Feb 2025
- Latest episode
- 3 Apr 2025
Latest episodes
18 episodes in the feed.
3 Apr 2025
LinkedIn Engagement for Lawyers: Personal Profiles vs Firm Pages | Legal Marketing Q&A
When a Manchester lawyer asked about balancing personal and firm LinkedIn accounts, it opened up an important discussion about an issue many legal professionals face: how to allocate time and resources across LinkedIn platforms. In this practical Q&A response, we explore the complementary roles of personal profiles and company pages in legal marketing, providing actionable guidance for finding the right balance. You'll discover: Why personal profiles consistently outperform company pages for engagement The strategic value of maintaining both platforms with different expectations Practical techniques for cross-promotion between personal and company presence When to consider LinkedIn advertising to amplify company page content How to measure success appropriately across both channels Whether you're a solo practitioner or part of a larger firm, this Q&A provides actionable LinkedIn strategies that enhance both personal reputation and firm marketing objectives. 📝 Read the full article: https://www.pillarscroll.com/insights/linkedin-engagement-for-lawyers-personal-vs-firm-pages/ (https://www.pillarscroll.com/insights/linkedin-engagement-for-lawyers-personal-vs-firm-pages/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com/) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (http://substack%20https//pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
3 Apr 2025
Domain Name Selection Best Practices for Law Firms | Legal Marketing Q&A
When a Singapore-based family lawyer asked about domain name selection for his new practice, it opened up an important conversation about digital foundations that every law firm should consider. In this practical Q&A, we explore the strategic considerations that should inform your domain registration decisions - from extensions to naming conventions to the critical issue of ownership. You'll discover: Why local domain extensions matter for search visibility Best practices for selecting the portion before the dot Multi-jurisdiction considerations for firms with international presence Brand protection strategies through variant registration The critical importance of maintaining direct domain ownership and control Whether you're establishing a new practice or reevaluating your existing digital presence, this Q&A provides actionable guidance on securing this foundational digital asset. 📝 Read the full article: https://www.pillarscroll.com/insights/law-firm-domain-name-selection/ (https://www.pillarscroll.com/insights/law-firm-domain-name-selection/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com/) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (http://substack%20https//pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
3 Apr 2025
First Impressions Matter: Is Professional Photography Worth the Investment for Law Firms? | Legal Marketing Q&A
When a Canberra practice manager asked whether professional headshots are worth the investment for their 15-person firm, it opened up an important conversation about marketing ROI for law practices. In this practical Q&A, we break down the true costs and benefits of professional photography for law firms of all sizes. You'll discover: The actual cost breakdown of professional photography services Why the per-lawyer investment makes more sense than looking at total cost All the marketing touchpoints where these images deliver value A strategic approach for managing photography costs as your firm grows Why DIY photography can undermine your firm's professional positioning Whether you're a small practice or a mid-sized firm looking to refresh your visual identity, this Q&A provides actionable guidance on making smart investments in your firm's image. 📝 Read the full article: https://www.pillarscroll.com/insights/professional-headshots-for-lawyers-cost-investment/ (https://www.pillarscroll.com/insights/professional-headshots-for-lawyers-cost-investment/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
1 Apr 2025
Law Firm Thought Leadership: Building Your Reputation with Strategic Podcasts | Legal Marketing Q&A
When a lawyer asked about starting a podcast but worried their content might be "too dry," it highlighted a common challenge facing professional service firms: how to create engaging content from technical expertise. In this practical Q&A, we explore how law firms can leverage podcasting to build their reputation while creating content that resonates with their target audience. You'll discover why "boring" topics to the general public can be exactly what your professional audience is seeking. You'll learn: Why starting with video gives you greater flexibility for content repurposing How to determine the optimal episode length for professional audiences Content strategies that consistently engage industry specialists Techniques for structuring interviews to uncover valuable insights The most effective approach to launching your podcast successfully How to use podcasting as a business development tool with referral sources Whether you're a boutique firm or a mid-sized practice looking to build thought leadership, this Q&A provides actionable guidance that actually works. 📝 Read the full article: https://www.pillarscroll.com/insights/law-firm-podcast-strategy/ (https://www.pillarscroll.com/insights/law-firm-podcast-strategy/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
31 Mar 2025
Making Your AI Sound Human: How Lawyers Can Create Authentic LinkedIn Posts with AI | Legal Marketing Q&A
When a Perth-based lawyer and migration agent asked about making AI-generated LinkedIn posts less robotic, it opened up an important conversation about maintaining authenticity while leveraging technology. In this practical Q&A, we explore how legal professionals can guide AI assistants to create social media content that genuinely reflects their unique voice and communication style. You'll discover: Why AI-written content often sounds robotic on platforms like LinkedIn The advantages of Claude over ChatGPT for creative writing tasks How to create an effective style guide for your AI assistant The power of using your own content examples to train AI Setting up dedicated AI projects for consistent, authentic results Practical before-and-after examples showing the dramatic difference Whether you're just starting with AI tools or looking to refine your approach, this Q&A provides actionable guidance that maintains your professional authenticity. 📝 Read the full article: https://www.pillarscroll.com/insights/improving-ai-generated-linkedin-content-for-lawyers/ (https://www.pillarscroll.com/insights/improving-ai-generated-linkedin-content-for-lawyers/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
28 Mar 2025
Canva for Law Firms: When to Self-Design vs Hiring a Professional | Legal Marketing Q&A
When an Adelaide managing partner asked about using Canva for everything from client alerts to pitch decks, it highlighted a common challenge for law firms: balancing cost-effective design with maintaining a professional image. In this practical Q&A, we explore the strategic approach to design tools that won't compromise your firm's reputation while still managing resources effectively. You'll discover: What Canva actually is (and isn't) as a design tool Why generic templates often create an amateur impression The hybrid approach that combines professional design with in-house execution When to definitely bring in professional designers A practical analogy comparing design choices to legal service options Implementation steps for creating a sustainable design system Whether you're a boutique practice or a mid-sized firm looking to optimize your marketing resources, this Q&A provides actionable guidance that works for legal professionals. 📝 Read the full article: https://www.pillarscroll.com/insights/graphic-designer-or-canva-for-law-firm/ (https://www.pillarscroll.com/insights/graphic-designer-or-canva-for-law-firm/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
19 Mar 2025
Law Firm Email Marketing: Why Campaigns Outperform Newsletters | Legal Marketing Q&A
When an operations manager at a Melbourne litigation practice asked whether monthly newsletters were worth the effort, it opened up an important conversation about email marketing effectiveness for law firms. In this practical Q&A, we explore why targeted email campaigns often deliver better results than traditional newsletters, and when each approach might be most appropriate. You'll discover: The critical differences between newsletters and campaigns Why many law firm newsletters fail to generate meaningful engagement The real goal of email marketing for lawyers (it's not about open rates) How to triple your communication touchpoints without creating more content The specific circumstances where newsletters can still be effective Practical strategies for implementing a more effective email approach Whether you're managing marketing for a boutique practice or a mid-sized firm, this Q&A provides actionable guidance that can transform your email marketing results. 📝 Read the full article: https://www.pillarscroll.com/insights/law-firm-newsletter-effectiveness/ (https://www.pillarscroll.com/insights/law-firm-newsletter-effectiveness/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
19 Mar 2025
LinkedIn Posting Frequency for Lawyers: Quality Over Quantity | Legal Marketing Q&A
When a Brisbane commercial lawyer asked about the optimal frequency for sharing content on LinkedIn, it opened up an important conversation about a challenge many legal professionals face: how to maintain visibility without it becoming overwhelming. In this practical Q&A, we explore why standard LinkedIn advice often fails lawyers and provide a more realistic approach based on working with thousands of successful practitioners. You'll discover: Why posting too frequently can actually damage a lawyer's professional reputation The optimal 2-5 week posting frequency that maintains visibility without suggesting an empty calendar Why 10-15 high-quality posts per year is sufficient for most busy lawyers How to create content that naturally emerges from your practice rather than manufacturing updates The reality of what LinkedIn can and cannot deliver for legal professionals Whether you're a partner at a mid-sized firm or a principal at a boutique practice, this Q&A provides actionable guidance specifically calibrated for the realities of legal practice. 📝 Read the full article: https://www.pillarscroll.com/insights/linkedin-posting-frequency-for-lawyers/ (https://www.pillarscroll.com/insights/linkedin-posting-frequency-for-lawyers/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
19 Mar 2025
How Lawyers Can Secure Speaking Opportunities in Their Industry | Legal Marketing Q&A
In this Q&A, we address a common challenge faced by many legal professionals: how to secure speaking engagements that build reputation and expand professional networks. When a Sydney maritime lawyer asked about strategies for getting speaking opportunities, it opened up an important conversation about effective outreach methods that don't feel like cold selling. You'll discover: How to identify and research relevant industry associations using AI tools Crafting the perfect outreach email that makes it easy for organisers to say yes Why explaining the "why now" factor dramatically increases your chances of success Strategies for generating inbound speaking requests through your online presence Advanced techniques for lawyers looking to secure higher-profile speaking opportunities Whether you're just starting to build your speaking portfolio or looking to elevate your existing opportunities, this Q&A provides actionable guidance that actually works. 📝 Read the full article: https://www.pillarscroll.com/insights/securing-legal-speaking-engagements/ (https://www.pillarscroll.com/insights/securing-legal-speaking-engagements/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com (mailto:paul.evans@pillarscroll.com) 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
14 Mar 2025
Law Firm Website Analytics: Why Profile Pages Should Be Your Most Visited Page | Legal Marketing Q&A
When an Adelaide practice manager noticed their website analytics showed visitors primarily landing on lawyer profiles without exploring further, they wondered if they should restructure their site. This question reveals a common misconception about how law firm websites actually function. In this Q&A, we explore why lawyer profile pages should be your most visited web assets and how to optimise these critical conversion points for better results. You'll discover: Why profile page traffic is expected and positive for referral-based firms The typical digital journey of referred prospects What standard analytics can (and cannot) track about profile visitors Essential elements for conversion-focused lawyer profiles Strategic cross-linking that supports rather than distracts from conversion Practical tips for optimising these high-value pages Whether you're managing a small practice or a larger firm, this guidance will help you align your website strategy with how prospects actually find and choose legal representation. 📝 Read the full article: https://www.pillarscroll.com/insights/law-firm-website-profile-analytics/ (https://www.pillarscroll.com/insights/law-firm-website-profile-analytics/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com (mailto:paul.evans@pillarscroll.com) 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
14 Mar 2025
Beyond Business Cards: 5 Conference Tips for Quality Referrals | Legal Marketing Q&A
In this Legal Marketing Q&A, we answer a question from a lawyer preparing for their first INTA conference: "Beyond business cards, what should I bring to these meetings with potential referrer firms?" We share 5 essential preparation strategies that transform casual conference connections into quality referral relationships: Create custom business cards with your photo to help people remember you Add a QR code linking to a digital hub with your content and scheduling options Schedule strategic meetings before the event using the conference attendee list Prepare specific talking points about your client portfolio and referral needs Plan a personalised follow-up strategy (and leave generic capability statements at home) For IP lawyers and others seeking international referral relationships, the most valuable conference preparation isn't physical - strategic planning maximises your networking effectiveness. 📝 Read our full guide on lawyer conference preparation: https://www.pillarscroll.com/insights/the-successful-lawyers-guide-to-conference-preparation/ (https://www.pillarscroll.com/insights/the-successful-lawyers-guide-to-conference-preparation/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com (mailto:paul.evans@pillarscroll.com) 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
14 Mar 2025
Effective Email Marketing for Lawyers: 6 Strategies to Convert Website Visitors into Subscribers
When a Sydney lawyer asked about converting website traffic into email subscribers, it opened up an important conversation about a challenge many firms face: getting quality traffic to legal updates but struggling to build their mailing list. In this practical Q&A, we explore how law firms can effectively transform casual readers into engaged subscribers without complicated technical solutions. You'll discover: How to analyse your traffic sources to identify where visitors are coming from Why content segmentation is crucial for subscription success in legal marketing Creating targeted subscription pathways that respect readers' specific interests Crafting compelling calls-to-action tailored to different practice areas Technical implementation tips including slide-ins and form optimization Strategies for leveraging your existing network to jumpstart your subscriber base Whether you're a boutique firm or a mid-sized practice looking to improve your email marketing effectiveness, this Q&A provides actionable guidance that actually works. 📝 Read the full article: https://www.pillarscroll.com/insights/lawyer-email-marketing-subscription-strategies/ (https://www.pillarscroll.com/insights/lawyer-email-marketing-subscription-strategies/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com (mailto:paul.evans@pillarscroll.com) 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
14 Mar 2025
Starting the Conversation: How to Initiate Accounting Referral Partnerships for Lawyers | Legal Marketing Q&A
In this video, we explore how lawyers can confidently approach accountants to build valuable referral relationships. Learn practical conversation starters and strategies that focus on reciprocity rather than one-sided requests. This guidance stems from a question from a Melbourne-based commercial lawyer who regularly encounters accountants but struggles with initiating referral conversations. We provide specific language, techniques, and follow-up strategies that create mutual value for both professionals. Key topics covered: Why accountant-lawyer referral relationships matter Common mistakes lawyers make when approaching accountants The "So Do We" technique for starting conversations The seminar/event collaboration approach How to offer value through ad-hoc advice Effective follow-through strategies 📝 Read the full article: https://www.pillarscroll.com/insights/accounting-referral-partnerships-for-lawyers/ (https://www.pillarscroll.com/insights/accounting-referral-partnerships-for-lawyers/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com (mailto:paul.evans@pillarscroll.com) 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
14 Mar 2025
DIY SEO for New Law Firms: 7 Budget-Friendly Techniques That Actually Work
When a Wellington family lawyer asked about DIY SEO tips for her new practice, it opened up an important conversation about building online visibility with limited resources. In this practical Q&A, we explore how new law firms can effectively improve their SEO without expensive consultants. You'll discover: How to perform a Google health check to identify foundational issues Why creating dedicated pages for each search term is crucial for visibility The four SEO essentials every page needs (URLs, titles, meta descriptions, headings) Strategic internal linking techniques that boost your site architecture Setting up and optimising your Google Business Profile for local searches Building backlinks from professional associations and referral partners Whether you're just starting your own practice or looking to improve your firm's online visibility without breaking the bank, this Q&A provides actionable guidance that actually works. 📝 Read the full article: https://www.pillarscroll.com/insights/diy-seo-tips-for-law-firms/ (https://www.pillarscroll.com/insights/diy-seo-tips-for-law-firms/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com (mailto:paul.evans@pillarscroll.com) 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
14 Mar 2025
How Lawyers Can Request Case Studies Without Feeling Pushy | Legal Marketing Q&A
When a Partner & Head of Commercial Litigation asked about requesting case studies from clients, it opened up an important conversation about turning legal victories into marketing assets. In this practical Q&A, we explore how lawyers can effectively request case studies without feeling pushy. You'll discover: The mindset shift that makes requesting case studies easier and more effective A 4-tier approach that gives clients options based on their comfort level Why timing is crucial when asking for case studies How to frame your request to make it safe for clients to say yes The ultimate test to determine if a case is suitable for a case study Practical tips for handling sensitive or confidential matters Whether you're hesitant to ask clients for testimonials or looking to build a more strategic approach to showcasing your expertise, this Q&A provides actionable guidance for legal professionals. 📝 Want more? Read our full guide: https://www.pillarscroll.com/insights/request-case-studies-for-law-firms/ (https://www.pillarscroll.com/insights/request-case-studies-for-law-firms/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com (mailto:paul.evans@pillarscroll.com) 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
14 Mar 2025
Law Firm Marketing Budgets: When Spending Less Drives Better Results
Recent benchmarking reveals that high-performing law firms spend less on marketing, not more. In this Q&A response, we explore why top firms invest just 2% of revenue in marketing (versus the average 4%) and what they do differently. Key insights covered: The quarterly approach to marketing budgets Where high-performing firms invest (and don't) Strategic marketing decisions for law firms Practice area considerations and exceptions Smart budget allocation principles We help successful lawyers turn their reputation and relationships into referrals. Join our weekly Q&A sessions where we answer questions like this from law firm leaders. 📝 Learn more: https://www.pillarscroll.com/insights/law-firm-marketing-budgets-when-spending-less-drives-better-results/ (https://www.pillarscroll.com/insights/law-firm-marketing-budgets-when-spending-less-drives-better-results/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com (mailto:paul.evans@pillarscroll.com) 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
14 Mar 2025
Marketing Your Law Firm's Office Move: What Actually Works | Legal Marketing Q&A
When a Sydney practice manager asked about marketing opportunities around their office move, it sparked an important discussion about turning a simple relocation into a strategic opportunity. In this practical Q&A, we explore how law firms can make the most of an office move. Whether you're relocating due to growth, a merger, or lease expiry, you'll discover: Why some firms miss crucial marketing opportunities during office moves The master list approach that ensures no address updates are missed How family law firms can approach move communications differently than commercial firms Why sending move announcements from the firm (rather than individual partners) might be a mistake A clever way to boost team engagement during the transition The post-pandemic reality of office opening events Why rushing to meet your move date might be counterproductive 📝 Want the full strategy breakdown? Read our latest article: https://www.pillarscroll.com/insights/marketing-your-law-firms-office-move-ideas-for-partners-and-practice-managers/ (https://www.pillarscroll.com/insights/marketing-your-law-firms-office-move-ideas-for-partners-and-practice-managers/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com (mailto:paul.evans@pillarscroll.com) 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
25 Feb 2025
Should Your Law Firm Celebrate Its Anniversary? Here's What Actually Works | Legal Marketing Q&A
When a managing partner of a Melbourne family law firm asked about their 10th-anniversary plans, it sparked an important conversation about how professional service firms can turn milestones into meaningful opportunities. In this candid Q&A, we explore why some law firm anniversaries fall flat while others create lasting impact. Whether you're approaching 10 years or 100, you'll discover: Why the "big party vs rebrand" debate misses the real opportunity How family law firms can leverage referrer relationships differently than commercial firms The single most important element of your managing partner's anniversary speech A clever alternative to expensive rebrands that most firms overlook The thought leadership opportunity hiding in plain sight Why rushing to meet your anniversary date might be a mistake 📝 Want the full strategy breakdown? Read our latest article: https://www.pillarscroll.com/insights/marketing-your-law-firms-anniversary-a-strategic-guide/ (https://www.pillarscroll.com/insights/marketing-your-law-firms-anniversary-a-strategic-guide/) 💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com (mailto:paul.evans@pillarscroll.com) 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com (https://www.pillarscroll.com) ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ (https://www.linkedin.com/company/pillar-scroll/) ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ (https://www.linkedin.com/in/paulevansmelb/) ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ (https://www.instagram.com/pillar.scroll/) ► Follow Pillar & Scroll on X https://x.com/PillarScroll (https://x.com/PillarScroll) ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ (https://pillarscroll.substack.com/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
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Podcast Authority Score: 62 / 100
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- 90
- YouTube
- 64
- Engagement
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