In this episode of PIMCast, Ben Adams talks with Anthony Mittelmark, a strategic advisor with extensive experience in technology. They explore the challenges and opportunities of AI in retail and distribution, focusing on product data quality, strategic planning, and AI's evolving role in enhancing customer experience and business operations. AI is everywhere, but real value is hard to find.Strategic planning is crucial for successful AI implementation.Data quality and structure are critical ...
11 Jun 2025
Product Data: Elite's Secret Ingredient
Johan Nyberg, Chief Digital and E-commerce Officer at Elite Supplements Australia, reveals to host Ben Adams how product data drives customer experience and operational efficiency in the health and wellness retail sector in this interview.
17 Apr 2025
Beyond Copy: How Structured Product Content Sells
Ben Adams speaks with Phil Carline from Kingfisher about the critical role of structured product data in e-commerce. They discuss the importance of product content, common failures in data management, and the evolution of data models. Phil shares insights from his extensive experience in e-commerce, emphasizing the need for businesses to view data as an asset and the challenges of managing content across multiple brands and markets. The conversation also touches on measuring the impact of con...
18 Mar 2025
Building Better Product Data at MKM
Summary In this episode of PIMCast, Ben Adams discusses the digital transformation journey of MKM Building Supplies with Craig McLaren and Adrian (Adi) Howell. They explore the challenges and successes of integrating product data and enhancing customer experience in the building supplies industry. The conversation highlights the importance of internal change, customer expectations, and the role of enriched product content in driving sales and improving user experience. Key lessons learned f...
3 Mar 2025
How to navigate the noisy PIM market with The Queen of PIM
In this episode of PIMcast, Ben Adams and Helen Grimster discuss the current state and future of Product Information Management (PIM). They explore the evolution of PIM from a simple product catalog to a critical component of e-commerce and digital marketing strategies. The conversation covers the importance of supplier data, the noisy vendor landscape, and the relationship between PIM, Digital Asset Management (DAM), and Master Data Management (MDM). They also delve into the role...
11 Feb 2025
Can AI Fix Product Data?
Welcome to the first episode of PIMCast – the podcast that explores the challenges, opportunities, and innovations in product information management (PIM). In this episode, Ben Adams, CEO & Founder of Start with Data, sits down with Daniel Stewart-Dexter, VP of Operations at RS Group, to discuss the role of AI in managing and enriching product data. AI has been one of the biggest buzzwords in tech, but how much of it is real innovation, and how much is just hype? Daniel brings deep...
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YouTube views
31
Score snapshot 15 Sept 2025
Podcast Authority Score: 17 / 100
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Quality
8
Social presence
0
YouTube
63
Engagement
0
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