品牌解密 | Beyond 4Ps 嗨 歡迎來到品牌解密(Beyond 4Ps)，因為我自己喜歡看case study（超怪），想一想乾脆整理起來分享給大家，也可以督促我自己看進去。 除了 Podcast，你也可以看看我的 Medium找到更多文章（希望我會準時更新），涵蓋品牌策略、數位行銷、消費者行為等等 你的支持是我的動力！喜歡的話可以>< https://pay.soundon.fm/podcasts/7710eb35-cc0a-4d65-950b-d4aaaab45f65 如果你有什麼很酷的想法，或想了解更深入的案例與趨勢，也可以寄信或是留言給我！ miniliu0518@gmail.com -- Hosting provided by <a href="https://www.soundon.fm/" target="_blank">SoundOn</a>
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Publishing Since
2/17/2025
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February 19, 2025
情人節由來？為什麼變得這麼商業化？Lindt & Sprüngli 巧克力的秘密 -- Hosting provided by <a href="https://www.soundon.fm/">SoundOn</a>
February 18, 2025
Shein：成功、挑戰與政策影響 Shein 是全球成長最快的快時尚品牌，透過 DTC 模式、數據驅動供應鏈和社交媒體行銷迅速崛起。然而，隨著美國擬取消 "de minimis" 免稅規則，Shein 面臨更高關稅與監管挑戰。 Shein 的成功受益於中國政策支持，但其勞工剝削、抄襲爭議與環保問題 也備受關注。未來，Shein 必須適應監管變化，提升合規性與永續發展，以維持競爭優勢。 -- Hosting provided by <a href="https://www.soundon.fm/">SoundOn</a>
February 17, 2025
試播集、如題 -- Hosting provided by <a href="https://www.soundon.fm/">SoundOn</a>
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品牌解密 | Beyond 4Ps
嗨 歡迎來到品牌解密(Beyond 4Ps)，因為我自己喜歡看case study（超怪），想一想乾脆整理起來分享給大家，也可以督促我自己看進去。
除了 Podcast，你也可以看看我的 Medium找到更多文章（希望我會準時更新），涵蓋品牌策略、數位行銷、消費者行為等等
你的支持是我的動力！喜歡的話可以>< https://pay.soundon.fm/podcasts/7710eb35-cc0a-4d65-950b-d4aaaab45f65
如果你有什麼很酷的想法，或想了解更深入的案例與趨勢，也可以寄信或是留言給我！ miniliu0518@gmail.com
-- Hosting provided by <a href="https://www.soundon.fm/" target="_blank">SoundOn</a>
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