中華品牌再造協會製作
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Recent Episodes
April 29, 2022
《今晚誰來聊天#12》會展跟你想的不一樣！
<p>主持人：小臻</p> <p><br></p> <p>特約：普拉瑞斯創意整合品牌規劃與國際行銷總監與皮亞恩國際行銷有限公司行銷副總 Alice</p> <p><br></p> <p>來賓：中華品牌再造協會理事長 王福闓</p> <p>中華品牌再造協會副理事長 薄懷武</p> <p><br></p> <p>1)關於普拉瑞斯和皮亞恩</p> <p>2)B2C和B2B的展會</p> <p>3)國外展不能去了怎麼辦！</p> <p>4)展會的在地化</p> <p>5)企業也有報復性消費?</p> <p>6)展會要被捨棄了嗎?!</p> <p>7)展會的未來怎麼辦？</p> <p>8)展會數位化真的準備好了嗎？</p> <p>9)摸不到、用不了，線上怎麼展？</p> <p>10)消費者到底需要什麼？</p> <p>11)兩年後依然...</p>
March 18, 2022
《今晚誰來聊天#11》沒有標準答案的認證！
<p>主持人：小臻</p> <p>特約：台灣行銷傳播專業認證協會理事長 溫慕垚</p> <p>來賓：中華品牌再造協會理事長 王福闓</p> <p>中華品牌再造協會副理事長 薄懷武</p> <p><br></p> <p><br></p> <p>1)數位時代來臨，傳播職場未來的需求？</p> <p>2)一人多職，萬能的小編？</p> <p>3)我也要拿到這張證照！</p> <p>4)沒有標準答案的證照？</p> <p>5)為了考試的教學？</p> <p>6)行銷認證的與時俱進！</p> <p>7)求職者和產業端之間的橋？</p> <p>8)「我才」認證計劃！</p> <p>9)成為更多人的需要！</p> <p>10)讓我們變得更有吸引力！</p>
February 24, 2022
《今晚誰來聊天#10》貓貓買完買玩具！：玩具產業
<p>主持人：小臻</p> <p>特約：恐龍黑幫原創設計師 米腸駿</p> <p>來賓：中華品牌再造協會理事長 王福闓</p> <p>中華品牌再造協會副理事長 薄懷武</p> <p>1)玩具消費者的變動 </p> <p>2)線上購賣行為與品牌效應</p> <p>3)療癒與可愛</p> <p>4)外觀造型VS故事背景</p> <p>5)展覽、聯名與線上畫</p> <p>6)為危機預備</p> <p>7)改變購買行為</p> <p>8)強化購買誘因</p> <p>9)代工的困境</p> <p>10)誠懇是第一要點！</p> <p>11)溝通與互動</p> <p>12)消費者接受度</p> <p>13)累積與爆發</p> <p>14)玩具帝國</p> <p>15)台灣設計師的優勢</p>
17 total episodes available
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