Pinch & Dive is the podcast where immersive ideas meet real-world business impact. Hosted by industry experts Mateusz "Owi" Owsiany and Ula Nairne, we explore the wild frontier of interactive media, immersive tech, XR, AR, VR, and next-gen brand experiences.
Each episode dives into how cutting-edge tech is transforming how we market, build, and connect with audiences — in ways that actually move the needle. No hype. No fluff. Just sharp insights, creative strategies, and bold conversations at the intersection of tech, storytelling, and business.
If you’re a marketer, innovator, brand leader, or creative decision-maker, this is where you get ahead of the curve.
Grab your goggles (or just your headphones). Let’s pinch, swipe, and dive in.
🎧✨
Immersive with Intention: Purpose, Wellness & the Future of Brand Experiences
In this special episode of Pinch & Dive, Owi and Ula sit down with Iris Coldibelli, Vice President of Strategy at Havas Health Network, to explore how immersive marketing can be more than just eye-catching. It can be healing, impactful, and deeply intentional. From sensory brand worlds and VR mindfulness tools to immersive wellness activations, this conversation dives into how purpose and innovation intersect. Iris shares insight from global health campaigns, the responsibility of creator...
6 Aug 2025
Live from Cannes: Attention, Data & the Future of Immersive Advertising
Recorded live at Cannes Lions, this special episode of Pinch & Dive brings together Owi, Ula, and guest Philip Lomax (EVP at MediaScience) to talk about the state—and future—of immersive, gamified, and data-driven advertising. We dive into attention metrics, emotional engagement, neuroscience-powered insights, and why the context of an ad matters more than ever. Philip shares groundbreaking research on platforms like Roblox, Hulu, connected TV, and shoppable ads, plus how neuroscience and...
26 Jul 2025
Elevate Your Events with Immersive Media
From Cannes to Connecticut, Formula 1 to PGA—this episode dives deep into how immersive technology is reshaping the events industry across sports, brand activations, conferences, and hybrid experiences. Owi and Ula explore the power of virtual event extensions, interactive screens, digital twins, holograms, AR scavenger hunts, and AI-driven personalization. From Wall Street Journal’s Cannes Lions digital twin to gamified sports broadcasts and sensory-powered wellness pods at events like POSSI...
30 Jun 2025
Training That Sticks: How Immersive Learning Is Reshaping the Workplace
Hosts Owi and Ula discuss how immersive learning reshapes workplace training through technologies like VR and simulations, improving knowledge retention and accelerating onboarding, in this episode.
11 Jun 2025
How Immersive Technology Is Quietly Transforming B2B Businesses
Hosts Owi and Ula investigate immersive technology's quiet revolution within B2B, highlighting VR product demos, 3D onboarding, and virtual training in this interview episode.
3 Jun 2025
From Viewers to Players: Why Passive Entertainment Is Dying
Hosts Owi and Ula examine the shift from passive entertainment to interactive experiences, highlighting brand activations and immersive tools that foster stronger emotional connections.
26 May 2025
E-Commerce or "Immersive Commerce"?
Hosts Owi and Ula explore how immersive technology transforms e-commerce, highlighting personalized shopping experiences and AI assistants, revealing how brands adapt to evolving consumer demands in this debut episode.
Podcast Authority Score: 6 / 100
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