Pinterest marketing podcast: Your path to compounding evergreen visibility. The Pintastic® Pinterest Podcast is your go-to Pinterest marketing podcast for building sustainable, search-driven visibility. Hosted by strategist Laura Rike, this show helps entrepreneurs turn Pinterest into a discoverability engine, grow email lists, increase sales, and amplify authority without over-reliance on social media. Tune in for strategies, system insights, and behind-the-scenes stories that show you how to make Pinterest your most powerful marketing strategy asset.
Pintastic® Podcast
Claim This Podcastby Laura Rike
4.2(5 reviews)
59 episodes
Updated Bi-weekly
Accepts GuestsHas Sponsors
48
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality64
Social94
YouTube0
Engagement32
Podcast Overview
Pinterest marketing podcast: Your path to compounding evergreen visibility. The Pintastic® Pinterest Podcast is your go-to Pinterest marketing podcast for building sustainable, search-driven visibility. Hosted by strategist Laura Rike, this show helps entrepreneurs turn Pinterest into a discoverability engine, grow email lists, increase sales, and amplify authority without over-reliance on social media. Tune in for strategies, system insights, and behind-the-scenes stories that show you how to make Pinterest your most powerful marketing strategy asset.
Language
🇺🇲
Publishing Since
7/11/2022
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48
Podcast Authority
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Social94
YouTube0
Engagement32
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excellent
Episode Length
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Recent Episodes
July 16, 2026
How to Design Pins Pinterest Can Actually Read | Laura Rike
<p>In this solo episode of The Pintastic® Podcast, Laura Rike explains something that happens behind the scenes: Pinterest can actually see your images. It scans a picture, picks out the objects inside it, and checks whether your image and your words tell the same story. When they agree, Pinterest gets confident, and confidence turns into traffic. When they don't, it hesitates, and hesitation turns into crickets. </p><p><strong>Key Takeaways:</strong></p><ul><li><p><strong>Pinterest Reads Your Picture and Your Words:</strong> Pinterest built technology that scans an image and picks out the objects inside it. It can find a handbag in a busy photo or spot a chair in a full living room. Your image is part of the message it reads.</p></li><li><p><strong>The Friend Test:</strong> Hold up your pin like you're showing a friend across the room. One clear coffee mug on a clean table, and they answer in half a second. Nine tiny images crammed together, and they squint. Pinterest is that friend.</p></li><li><p><strong>Mismatched Image and Title Kills Confidence:</strong> A bowl of soup with "Cozy Fall Soup Recipe" lines up. A stock laptop and Red Bull with that same title sends a mixed signal. Pinterest shows your pin to fewer people or the wrong people, which is why you see impressions with no clicks.</p></li><li><p><strong>Three Ways Good Marketers Confuse Pinterest:</strong> Overstuffed collages with 10 to 12 images, text-only graphics with no photo, and the sneaky one, a beautiful image and a good title that are secretly about two different things.</p></li><li><p><strong>Give Your Hero Room to Breathe:</strong> One shop owner's candle was 10% of the image, tucked behind props and shadow. Moving it to the center with white space around it was like flipping a switch. Pinterest could finally answer what it was looking at.</p></li></ul><p>—</p><p><strong>The host of The Pintastic® Podcast is Laura Rike, </strong>a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.</p><p>Laura offers multiple pathways to work with her:</p><p>→ <strong>Pinterest Growth Strategy App</strong> (<a href="https://app.pinhacking.com" rel="ugc noopener noreferrer" target="_blank">https://app.pinhacking.com</a>) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.</p><p><strong>→ Pinterest Strategy Shop</strong> (<a href="https://shop.laurarike.com" rel="ugc noopener noreferrer" target="_blank">https://shop.laurarike.com</a>) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.</p><p><strong>→ Pin Hacking Academy </strong>(<a href="http://laurarike.com/academy" rel="ugc noopener noreferrer" target="_blank">laurarike.com/academy</a>) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support</p><p><strong>→ Pinterest Organic Management</strong> (<a href="http://laurarike.com/pinterest-management-services" rel="ugc noopener noreferrer" target="_blank">laurarike.com/pinterest-management-services</a>) - Fully done-for-you organic Pinterest strategy and execution</p><p><strong>→ Pinterest Ads Management</strong> (<a href="http://laurarike.com/promoted-pin-services" rel="ugc noopener noreferrer" target="_blank">laurarike.com/promoted-pin-services</a>) - Fully managed paid traffic campaigns through Promoted Pins</p><p>Ready to explore which pathway is right for you?</p><p>Schedule a PinChat with Laura at <a href="http://laurarike.com/pinchat" rel="ugc noopener noreferrer" target="_blank">laurarike.com/pinchat</a></p><p><strong>👉 Lets connect on social:</strong></p><p>Facebook: <a href="https://facebook.com/laurarike" rel="ugc noopener noreferrer" target="_blank">https://facebook.com/laurarike</a></p><p>Pinterest: <a href="https://pinterest.com/laurarike" rel="ugc noopener noreferrer" target="_blank">https://pinterest.com/laurarike</a></p><p>Instagram: <a href="https://instagram.com/laurarike" rel="ugc noopener noreferrer" target="_blank">https://instagram.com/laurarike</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/laurarike/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/in/laurarike/</a></p><p>TikTok: <a href="https://www.tiktok.com/@laurarike" rel="ugc noopener noreferrer" target="_blank">https://www.tiktok.com/@laurarike</a></p><p><strong>Some of Laura’s fav Pinterest tools, resources and more:</strong></p><p>Spy on your competition with Pin Inspector: <a href="https://laurarike.com/inspector" rel="ugc noopener noreferrer" target="_blank">https://laurarike.com/inspector</a></p><p>Tasty Pins: <a href="https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=" rel="ugc noopener noreferrer" target="_blank">https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=</a></p><p>Pinterest Scheduler: <a href="https://laurarike.com/tailwind" rel="ugc noopener noreferrer" target="_blank">https://laurarike.com/tailwind</a></p><p>Grow your lead list: <a href="https://laurarike.com/email" rel="ugc noopener noreferrer" target="_blank">https://laurarike.com/email</a></p><p>Laura’s list of resources: <a href="https://laurarike.com/resources/" rel="ugc noopener noreferrer" target="_blank">https://laurarike.com/resources/</a></p><p>Grow social followers passively: <a href="https://laurarike.com/milotree" rel="ugc noopener noreferrer" target="_blank">https://laurarike.com/milotree</a></p><p><br /></p><p>#pinterestforbusiness #pinterestmarketing #pintereststrategy</p><p>DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!</p>
July 2, 2026
How to Set Up Pinterest Boards So You Actually Get Found | Laura Rike
<p>In this solo episode of The Pintastic® Podcast, Laura Rike reframes how you think about Pinterest boards. They're not storage folders, they're search signals that tell Pinterest who you are and what you help people with. Laura walks through how to name boards using Pinterest's actual idea categories, why descriptions are free real estate most people leave blank, the group board myth that needs to die, and how to use secret boards without burning your fresh pin signal. </p><p><br></p><p><strong>Key Takeaways:</strong></p><ul><li><p><strong>Boards Are Search Signals, Not Storage:</strong> Pinterest reads your board structure like a library reads its shelving system. Clear, specific boards hand Pinterest a clean map. Cutesy or vague names hand it a mess it can't share with searchers.</p></li><li><p><strong>Name Boards Using Pinterest's Idea Categories:</strong> Go to pinterest.com/ideas and match your board titles to the actual categories Pinterest uses. Save the long-tail keywords and personality for your pin titles and descriptions.</p></li><li><p><strong>Board Descriptions Are Free Real Estate:</strong> Most people leave them blank. Write keyword-rich sentences describing what the board is, who it's for, and what it helps with. A title plus description hands Pinterest a clean label to index against.</p></li><li><p><strong>Group Boards Aren't Required:</strong> The algorithm gives them no special priority. Any boost is usually vanity metrics like monthly views, not traffic or sales. If yours still drive clicks in your data, keep them. Otherwise, you're allowed to say no.</p></li><li><p><strong>Use Secret Boards for Personal Stuff, Not Drafting:</strong> Keep personal interests on secret boards so they don't muddy your business signal. Never stage business pins there first. The moment you pin it, you burn the fresh pin signal.</p></li></ul><p>—</p><p><strong>The host of The Pintastic® Podcast is Laura Rike, </strong>a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.</p><p>Laura offers multiple pathways to work with her:</p><p>→ <strong>Pinterest Growth Strategy App</strong> (<a href="https://app.pinhacking.com"><u>https://app.pinhacking.com</u></a>) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.</p><p><strong>→ Pinterest Strategy Shop</strong> (<a href="https://shop.laurarike.com"><u>https://shop.laurarike.com</u></a>) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.</p><p><strong>→ Pin Hacking Academy </strong>(<a href="http://laurarike.com/academy"><u>laurarike.com/academy</u></a>) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support</p><p><strong>→ Pinterest Organic Management</strong> (<a href="http://laurarike.com/pinterest-management-services"><u>laurarike.com/pinterest-management-services</u></a>) - Fully done-for-you organic Pinterest strategy and execution</p><p><strong>→ Pinterest Ads Management</strong> (<a href="http://laurarike.com/promoted-pin-services"><u>laurarike.com/promoted-pin-services</u></a>) - Fully managed paid traffic campaigns through Promoted Pins</p><p>Ready to explore which pathway is right for you?</p><p>Schedule a PinChat with Laura at <a href="http://laurarike.com/pinchat"><u>laurarike.com/pinchat</u></a></p><p><strong>👉 Lets connect on social:</strong></p><p>Facebook: <a href="https://facebook.com/laurarike"><u>https://facebook.com/laurarike</u></a></p><p>Pinterest: <a href="https://pinterest.com/laurarike"><u>https://pinterest.com/laurarike</u></a></p><p>Instagram: <a href="https://instagram.com/laurarike"><u>https://instagram.com/laurarike</u></a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/laurarike/"><u>https://www.linkedin.com/in/laurarike/</u></a></p><p>TikTok: <a href="https://www.tiktok.com/@laurarike"><u>https://www.tiktok.com/@laurarike</u></a></p><p><strong>Some of Laura’s fav Pinterest tools, resources and more:</strong></p><p>Spy on your competition with Pin Inspector: <a href="https://laurarike.com/inspector"><u>https://laurarike.com/inspector</u></a></p><p>Tasty Pins: <a href="https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack="><u>https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=</u></a></p><p>Pinterest Scheduler: <a href="https://laurarike.com/tailwind"><u>https://laurarike.com/tailwind</u></a></p><p>Grow your lead list: <a href="https://laurarike.com/email"><u>https://laurarike.com/email</u></a></p><p>Laura’s list of resources: <a href="https://laurarike.com/resources/"><u>https://laurarike.com/resources/</u></a></p><p>Grow social followers passively: <a href="https://laurarike.com/milotree"><u>https://laurarike.com/milotree</u></a></p><p>#pinterestforbusiness #pinterestmarketing #pintereststrategy</p><p>DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!</p>
June 25, 2026
What Pinterest Engineers Just Did to Your Pins | Laura Rike
<p>In this solo episode of The Pintastic® Podcast, Laura Rike breaks down a technical change Pinterest engineers just made (they call it the "feature trimmer") and explains in plain English why it affects your pins more than any trends report this year. When a search engine spends $4 million a year to get pickier about which signals it carries, that's the biggest flashing sign telling you what it actually values. Laura shows you how to feed Pinterest clean, intentional signals so you become the easy yes instead of getting trimmed out. </p><p><strong>Key Takeaways:</strong></p><ul><li><p><strong>Read Engineering Updates Like a Love Letter:</strong> When Pinterest spends $4 million getting pickier about which signals it carries, it's telling you out loud what it cares about. Messy, irrelevant signals get thrown out. Clean, relevant ones get carried to the judges.</p></li><li><p><strong>Clean Signals Make You the Easy Meal:</strong> Keywords that match what real humans search, fresh pins (not the same 2019 graphics), clear titles and descriptions, and a landing page that matches the pin's promise. That combination is your recipe card.</p></li><li><p><strong>Stop Treating Pinterest Like an Instagram Feed:</strong> Pretty pictures with no keywords, recycled links, and nothing fresh going out hands Pinterest a pile of signals to trim. A pickier system has fewer reasons to carry you to searchers.</p></li><li><p><strong>Fresh Pins Are Non-Negotiable:</strong> Brand new images, not the same graphic with a new title on repeat. Freshness is one of the signals Pinterest actively wants to carry.</p></li><li><p><strong>Pins With Clean Signals Are Perennials:</strong> Set up right, they come back season after season and compound, sending high-intent buyers your way while you focus on other things.</p></li></ul><p>—</p><p><strong>The host of The Pintastic® Podcast is Laura Rike, </strong>a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.</p><p>Laura offers multiple pathways to work with her:</p><p>→ <strong>Pinterest Growth Strategy App</strong> (<a href="https://app.pinhacking.com"><u>https://app.pinhacking.com</u></a>) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.</p><p><strong>→ Pinterest Strategy Shop</strong> (<a href="https://shop.laurarike.com"><u>https://shop.laurarike.com</u></a>) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.</p><p><strong>→ Pin Hacking Academy </strong>(<a href="http://laurarike.com/academy"><u>laurarike.com/academy</u></a>) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support</p><p><strong>→ Pinterest Organic Management</strong> (<a href="http://laurarike.com/pinterest-management-services"><u>laurarike.com/pinterest-management-services</u></a>) - Fully done-for-you organic Pinterest strategy and execution</p><p><strong>→ Pinterest Ads Management</strong> (<a href="http://laurarike.com/promoted-pin-services"><u>laurarike.com/promoted-pin-services</u></a>) - Fully managed paid traffic campaigns through Promoted Pins</p><p>Ready to explore which pathway is right for you?</p><p>Schedule a PinChat with Laura at <a href="http://laurarike.com/pinchat"><u>laurarike.com/pinchat</u></a></p><p><strong>👉 Lets connect on social:</strong></p><p>Facebook: <a href="https://facebook.com/laurarike"><u>https://facebook.com/laurarike</u></a></p><p>Pinterest: <a href="https://pinterest.com/laurarike"><u>https://pinterest.com/laurarike</u></a></p><p>Instagram: <a href="https://instagram.com/laurarike"><u>https://instagram.com/laurarike</u></a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/laurarike/"><u>https://www.linkedin.com/in/laurarike/</u></a></p><p>TikTok: <a href="https://www.tiktok.com/@laurarike"><u>https://www.tiktok.com/@laurarike</u></a></p><p><strong>Some of Laura’s fav Pinterest tools, resources and more:</strong></p><p>Spy on your competition with Pin Inspector: <a href="https://laurarike.com/inspector"><u>https://laurarike.com/inspector</u></a></p><p>Tasty Pins: <a href="https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack="><u>https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=</u></a></p><p>Pinterest Scheduler: <a href="https://laurarike.com/tailwind"><u>https://laurarike.com/tailwind</u></a></p><p>Grow your lead list: <a href="https://laurarike.com/email"><u>https://laurarike.com/email</u></a></p><p>Laura’s list of resources: <a href="https://laurarike.com/resources/"><u>https://laurarike.com/resources/</u></a></p><p>Grow social followers passively: <a href="https://laurarike.com/milotree"><u>https://laurarike.com/milotree</u></a></p><p>#pinterestforbusiness #pinterestmarketing #pintereststrategy</p><p>DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!</p>
59 total episodes available
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