Pioneering Perspectives

About Pioneering Perspectives

Our guests are here to change the world...if only everyone knew about it. That's the unique challenge we explore as we discuss successes, challenges and learnings with experienced professionals in the medical, health & wellness space as they try to get the word out there without overstepping ever-changing regulations. Welcome to *Pioneering Perspectives - Medical Marketing*, the podcast where we dive deep into the cutting-edge strategies driving success in regulated industries. Join us as we explore the dynamic intersection of health and wellness, innovation, and marketing with top professionals navigating today’s complex landscape. Whether you’re a marketing expert in the health and wellness sector, an entrepreneur from a VC-backed medical start-up, or a financier eager to grow your investments in this thriving industry, our podcast offers invaluable insights and inspiring stories that can help you stay ahead of the curve. Tune in to discover the savvy strategies that are shaping the future of medical marketing and learn how to turn challenges into opportunities for growth and impact. Don’t miss out on the insights that could redefine your approach to marketing in the health and wellness space.

Publisher

Dia Creative

Category

business · health & fitness

Language

en

Explicit

No

First episode

29 Jun 2024

Latest episode

11 Apr 2025

Latest episodes

13 of 14 episodes have a transcript.

1. 

   11 Apr 2025TRANSCRIPT

   Craig Premo – How Account Based Marketing Can Make All The Difference

   [00:00:00] Craig Premo: Yes, higher quality conversations. And then, you know, we, we saw where, um, a senior leader of a target account, you know, engage with us, download our content, and then about three to four months later, we, we closed a multimillion dollar deal. So even if you say that marketing was only. 1% of of that effort. It was still, you know, a great multiple In terms of ROI. [00:00:29] Andreea: Welcome to Pioneering Perspectives, a D Creative podcast where we explore marketing insights from regulated industries. Join me as we chat with real professionals navigating these […]

2. 

   6 Feb 2025

   Dr. Masi Shah - Be Unique: Marketing for Healthcare Customers

   [00:00:00] Dr. Mansa Shah: I wanted to practice with freedom and I really wanted to see people healthy. So I re I just created my own system and my, you know, whole gut health protocol, which is. a five step approach. Then I was like, okay, now I have this whole approach. I’m the best kept secret in town. So what do I do? So then I created a whole blueprint for marketing systems specifically for doctors and practitioners. [00:00:32] Then I became a coach for that because as soon as my private practice took off, A lot of peers […]

3. 

   16 Jan 2025TRANSCRIPT

   Rhonda Blashke - Keys to Healthcare Marketing

   Rhonda-podcast [00:00:00] Rhonda Blashke: You develop those roadmaps. You really need to understand ultimately who your customer is. What are you trying to solve? And how do you actually take solutions from just an idea in somebody’s head, but really make sure it’s the right idea at the right time and put it in the hands of the right persona. [00:00:17] So it was really interesting because you’d see completely different requirements from a physician. Then an administrator and you have to balance the two. Um, so it’s a lot of communication and understanding and listening to learn.  [00:00:30] Andreea: […]

4. 

   10 Dec 2024TRANSCRIPT

   Brian Maurer - Educating for Impact: Tackling Challenges in Promoting Oral Health Innovations

   Brian Maurer, a leading oral health innovator, shares his vision for breaking down healthcare silos and nurturing a community of care for the mouth as a vital part of overall well-being.

5. 

   14 Nov 2024TRANSCRIPT

   Kelly Fidler – Building Effective Healthcare Marketing through Sales Alignment and Equity

   Kelly Fidler shares insights on healthcare marketing, emphasizing the importance of sales alignment, pushing professional boundaries, and advocating for equitable patient care.

6. 

   31 Oct 2024TRANSCRIPT

   Cheri Lin - Bringing the Customer Mindset into Every Touchpoint

   Note: This episode is recut and remastered from an original recording of Marketing Mondays, on the Outcomes Rocket network. Original recording date: January 13, 2023 You have to put yourself in their shoes. You have to put yourself in how they feel and how they feel is, Oh my God, this is another gimmick. Oh my God, I’ve tried this and it’s a fail. Do you know what I mean? Not another one. And when you have that head space and you have that mind share of what they’re thinking, you then have to have a really strong RTB reason […]

7. 

   17 Oct 2024TRANSCRIPT

   David Kang - Mastering Branding in Highly Regulated Healthcare Spaces

   Hi everyone, we’re back for another episode and I am so excited to be here with Dave Kang, a brand strategist and founder of New Orbit Marketing. And as a reminder, I’m your host, Andrea Borcha, the founder and CMO of the digital marketing agency, Dia Creative. Dave, thanks so much for being here. Thanks for having me. Glad to be here.  First and foremost, let’s start a bit with how you got to where you are today.   Sure. I worked in marketing for pretty much my entire career. I have a degree in from the University of Illinois. From […]

8. 

   2 Oct 2024TRANSCRIPT

   Pioneering Perspectives: Philip Pisa - Leveraging Healthcare Professionals to Evolve the Sales Process

   [00:00:00] Philip Pisa: what we are focusing on now is much more truly listening and understanding to what the pain points are out in the ecosystem, focusing on the customer journeys and the patient journeys. And when we hear the pain points that the customers and the patients have along the journeys. We explore those and we try and find solutions together again, really around removing obstacles for the best patient decision or the best treatment decisions for patients.  [00:00:30] Andreea Borcea: Welcome to Pioneering Perspectives, a Dia creative podcast, where we explore marketing insights from regulated industries. Join me […]

9. 

   8 Sept 2024TRANSCRIPT

   Pioneering Perspectives: Larry Diamond - Transforming Healthcare: Consumer-Driven Care for Better Outcomes

10. 

    29 Aug 2024TRANSCRIPT

    Pioneering Perspectives: Hijinio Reynoso - Strategic Leadership and Innovation in B2B Marketing

11. 

    23 Jul 2024TRANSCRIPT

    Pioneering Perspectives: Tanita Sandhu - Building Authentic Brand Strategies and the Challenges of Global Brand Management

12. 

    23 Jul 2024TRANSCRIPT

    Pioneering Perspectives: Vanessa Sierra - 5x Demand Acceleration Leader for B2B Tech

13. 

    16 Jul 2024TRANSCRIPT

    Pioneering Perspectives: Don Stanziano - Exploring the Evolution of Medical Marketing

14. 

    29 Jun 2024TRANSCRIPT

    Pioneering Perspectives: Kristina Grifantini

Inside a recent episode

Craig Premo – How Account Based Marketing Can Make All The Difference

Published 11 Apr 2025 · Transcript excerpt

[…] I think that a couple of ways people know it's maybe time to start looking at account -based marketing as one is you actually are getting plenty of top of funnel leads, but they're stalling out in your sales pipeline. They're just not moving through. And then the second thing people find is they are lacking intelligence, both competitor intelligence and prospect intelligence. So with some ABM platforms, you can start to get a better idea of what your target accounts are looking for on your own website as well as sites across the web. And what's equally important, you can start to look at what your prospects and your current customers are looking for in terms of competitors. […]

Podcast Authority Score: 11 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

23

Social presence

0

YouTube

0

Engagement

0

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