Welcome to GTM Pipeline, the podcast dedicated to empowering sales and marketing leaders with cutting-edge go-to-market (GTM) strategies. Hosted by Glenis and David Marsh, this podcast delivers quick, actionable insights from top B2B technology experts, helping you accelerate revenue growth and optimize your sales pipeline.
www.gtmpipeline.com (https://www.gtmpipeline.com?utm_medium=podcast)
This edition of Pipeline (E3-S1) Glenis and Dave discuss audience shifts over the last 20 years that resulted in winners and losers and what businesses can learn from these examples.
Check out wavereps.com (http://wavereps.com) for more information about Wave, and youtube.com/wavereps (http://youtube.com/wavereps) and/or linkedin.com/company/wavereps (http://linkedin.com/company/wavereps) to see some examples of video content.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.gtmpipeline.com/subscribe (https://www.gtmpipeline.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)
26 Jun 2023
The greatest customer story ever told, and influencer marketing for the win
This edition of Pipeline (E2-S1) Glenis and David discuss three epic stories that highlight how other people can be more effective at selling a brand than the brand itself. We start with the famous Nordstrom Tire Story told for 40 years, the Ocean Spray Skateboarder and the Movie Air.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.gtmpipeline.com/subscribe (https://www.gtmpipeline.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)
13 Jun 2023
GTM Pipeline: Unlock Social Media Growth Before It Costs You
This episode of GTM Pipeline: Why B2B companies should produce relevant, audience-focused video content on LinkedIn, to engage their target market.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.gtmpipeline.com/subscribe (https://www.gtmpipeline.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)
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