Never wonder where your next client is coming from! Pipelineology is a podcast for entrepreneurs, agencies, consultants and sales professionals who want to fill their sales pipeline with hot prospects, close more deals, and have a predictable and reliable way to acquire new customers. This business podcast focuses on prospecting, customer acquisition, marketing automation, sales, retention and business growth... and have some fun along the way.
E57 - Transforming Marketing: Strategies That Stick with Preston Bowman
Gary meets with Preston Bowman, CEO of Stone Creek Consulting, who recounts starting in radio at 13, becoming a licensed on-air teenager, and at 17 managing a radio station, which became a “business bootcamp” that sparked his love of business and marketing. After college (electronics engineering with a business minor) and early web-app development work, he built his business in 2001 and increasingly integrated marketing into web work, later partnering early with HubSpot and shifting to a marketing agency with a digital focus. Preston argues most companies confuse tactics with strategy and need an installed process. He outlines his “combustion marketing” framework: clear messaging (spark), irresistible offer (fuel), nurturing funnel that builds familiarity and trust (oxygen), and consistent follow-up (containment). He shares a recent example where a client’s “strategy” was only a social media calendar, and describes his diagnostic roadmap sessions that rate message/offer/funnel/follow-up and fix the most upstream issue first.
Discover:
00:00 Welcome and Guest Intro
00:28 Teen Radio Station Manager
03:59 From Radio to Tech Career
06:18 Early Web Development Days
09:23 Spaghetti Marketing Problem
14:05 Combustion Marketing Framework
18:53 Real Client Strategy Example
23:33 Diagnostic Roadmap Process
25:59 Who It's For and Next Steps
29:11 Final Advice and Wrap Up
strategyeval.com ( strategyeval.com )
27 Aug 2026
E56 - Reviving Conversations: Human-Centered Sales Techniques with Joe Fontana
On this episode of the Pipelineology podcast, Gary interviews Joe Fontana, Chief Marketing and Growth Officer at BuyerForesight Amzai and author of "Fred Flintstone Selling In A George Jetson World," about using conversation-driven events to build pipeline for long-cycle, multi-stakeholder B2B deals. Joe argues that despite automation and AI, sales is fundamentally a series of human conversations, and his model focuses on curated micro-events centered on prospect pain rather than decks, demos, case studies, or self-promotion. He explains targeting and research over an eight-week window, the importance of defining the “why” that gets prospects into the room, and disciplined follow-up that continues the conversation without immediate pitching. He outlines fit criteria (B2B tech, law firms, associations) and shares contact info and his own monthly tastings as a no-pitch example.
00:00 Welcome and Guest Intro
00:41 Joe’s Background and Sales Philosophy
02:31 What Conversation Events Are
05:11 Getting the Right People in the Room
09:21 No Pitch Decks or Prework
11:17 Follow Up That Builds Trust
13:23 How to Build the Target List
16:58 ROI Math and No Show Reality
18:48 Why Small Rooms Win
22:18 Owning Relationships Post Event
25:15 Who This Works For
29:20 How to Reach Joe
33:51 AI and Bad Outreach
34:57 Wrap Up and Thanks
https://www.linkedin.com/in/joe-fontana75/ (https://www.linkedin.com/in/joe-fontana75/)
joe@amzai.ai
30 Jul 2026
E55 - Creating A Strong Brand Foundation with Arthur Germain
Gary talks with Arthur Germain, principal and Chief Brandteller at Brandtelling, who describes his background from publishing to PR and explains that differentiation comes from client stories, not feature lists. They discuss how over-reliance on AI can make company messaging bland and uniform, and how AI works best with active human editing and guardrails. Arthur outlines his approach using Simon Sinek’s Start With Why plus an added “who” audience layer, and stresses writing a “brand bible” to prevent narrative drift as companies grow or acquire others, avoiding watered-down committee messaging. He shares “vibe coding” Brand Bots (brandbots.brandtelling.net), including tools to assess tone across five axes and an MSP-specific “MSP Sound Like” commoditization score. Examples include rebranding Sunrise Electrical to Sunrise Power Solutions and a law firm differentiating via a strong point of view on training. Arthur recommends using customer verbatims to refine messaging and says he works with growth-stage professional services firms, starting with a brand narrative audit at brandtelling.com.
Discover:
00:00 Welcome and Guest Intro
00:32 Arthur’s Brandtelling Origin
01:20 AI Makes Brands Sound The Same
03:25 Using AI With Guardrails
05:37 Start With Why and Who
07:55 Avoiding Committee Speak
10:09 Vibe Coding Brand Bots
13:26 Tools for Tone and MSPs
14:59 Narrative Drift and Foundations
16:12 Before After Brand Story
20:06 Differentiation Through POV
22:00 Customer Verbatims for Messaging
25:40 Who Arthur Helps and Contact
27:44 Wrap Up and Thanks
brandtelling.com (brandtelling.com)
brand ( brandbots.brandtelling.net)bots.brandtelling.net ( brandbots.brandtelling.net)
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