Behind every great business is a marketing team balancing profit with purpose. Pitch Purpose explores how they do it, one campaign at a time. Hosted by Iain Scott and Emma Heley, each episode unpacks three campaigns, debating insights, ROI, and key learnings by opening the door and taking a behind-the-scenes look at how each campaign worked.
In our sixth episode, we chat to Mark Jarman-Howe from Essex & Herts Air Ambulance Trust about the charity's innovative fundraising and supporter engagement campaigns. We explore the Fund 100 campaign, which uses face-to-face canvassing to recruit regular donors, and take a look at the Flight for Your Life Lottery, which helps generate vital ongoing income for the charity.
We also discuss the Dignity in Dying campaign, which was highly visible around Westminster in the lead-up to the parliamentary vote on assisted dying, examining how campaigners used public awareness and advocacy to influence the national conversation.
28 May 2026
Steven Darrah: Rebranding insurance to feel more human
In the fifth episode of Pitch Purpose, we chat to Steven Darrah, founder of Really Honest insurance, to find out how they're challenging the insurance status quo. Steve gets incredibly honest about the single biggest investment he’s made outside of people, a £100k rebrand, and shares their new approach to claims guarantees - one that just makes sensible business practice.
This episode also breaks down why the Unkillables range from Patch Plants is genius marketing.
16 Feb 2026
Sarah Field: Raising Funds in a Digital Age
In our fourth episode, we chat to Sarah Field, board member and trustee, from UK-based charity, Sand Dams Worldwide, to understand more about the organisation, their 'Big Give' campaign, and how they fundraise through digital campaigns.
We also chat about Oxfam's 'Stay in the Fight' campaign, which encourages donors to leave a gift in their Will to Oxfam - and stay in the fight.
13 Nov 2025
Ashley Bailey: The future of next-gen retail
Our third guest, Ashley Bailey, is a Tech Entrepreneur and Founder of JoinDig, AI-based e-commerce marketplace.
13 Nov 2025
Jeff Dewing: Your mindset in marketing
Our second guest is East End lad done good, Jeff Dewing (Cloud, Mindsett).
We get the inside story on how he launched his million Pound business, the successes (and failures) with account-based marketing, and a frank chat about Notpla, the innovative company producing plastic-free packaging from seaweed.
13 Nov 2025
Vanessa Jarrad: Can you fake authenticity?
Our very first guest is global marketing powerhouse Vanessa Jarrad (https://www.linkedin.com/in/vanessa-kitty-jarrad/) (Global Account Lead for L’Oreal, ex-Revolut, Superdrug), and she's not holding back.
We get the inside story on the colossal Revolut x Sidemen collaboration: The massive investment they made in the multi-million-follower group; the high-level targets that were initially missed; the unscripted, one-off moment that became the company’s best-performing TikTok ad.
Contact Pitch Purpose
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Pitch Purpose?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
