Pitching Powerhouse

About Pitching Powerhouse

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

Publisher

Award-Winning PR Agency Owner, Jen Berson

Category

business · business · education

Language

en

Explicit

No

First episode

10 Aug 2021

Latest episode

29 Sept 2026

Latest episodes

3 of 168 episodes have a transcript.

1. 

   29 Sept 2026TRANSCRIPT

   Overwhelmed & Optimistic: The Power of "And"

   Host Jen S. shares how embracing the "and" allows us to hold opposing feelings, transforming challenges into opportunities for genuine optimism and connection.

2. 

   18 Sept 2026TRANSCRIPT

   When the Story Is Great and Nobody Bites

   Jeniffer "Jen" Smith, a PR strategist, reveals how to overcome media silence by reframing pitch challenges and leveraging AI discoverability in this interview.

3. 

   6 Sept 2026TRANSCRIPT

   What to Do With a Difficult Client Who Rejects Opportunities

   → Register Free for Strategic Pitching for AI Era Visibility: https://jenerationacademy.com/masterclass (https://jenerationacademy.com/masterclass) We have all had this happen. You land an amazing opportunity for a client. You crafted an incredible pitch. You got the yes from the journalist. They're interested, they want to interview your client, and it lines up perfectly with the strategy you built around their goals and objectives. You send it over, all excited to share what you landed for them, and your client says: "We're gonna pass." So annoying. So frustrating. And now you get to go back to the editor with nothing, which, let's be real, isn't just annoying. It's really embarrassing.You got the yes from the journalist. Your client got the email. And your client said pass. Now you have to go back to the editor with nothing, and a month later that same client wants to know why they aren't getting any coverage. In the latest episode of Pitching Powerhouse, Jen breaks down what's actually happening when a client rejects the opportunities you bring them, and why "difficult" is almost never the real answer. Most clients are grading your work against a scorecard nobody ever explained to them. They can see the flashy placements their competitors are landing. They cannot see the strategy underneath any of it. In this episode she walks through three reframes, gives you the exact language for the alignment call that gets everyone back on the same page, and covers what to do when the client is fine but the deal itself is broken. ➡️ Why "difficult" usually means your strategy evolved and nobody resold it to the client ➡️ The plain language script for explaining AI discoverability, so small niche outlets finally make sense to them ➡️ Why clients ration their yeses, and the tracking habit that turns your ideas into proof ➡️ The three contract clauses that stop an underpriced account from draining you and your team If you have been avoiding this conversation with a client, this is your permission slip to book the call. Get on the same page, get your yeses back, and go crush it this week. 📌 Links + Resources Mentioned in This Podcast: → Register Free for Strategic Pitching for AI Era Visibility: https://jenerationacademy.com/masterclass → Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab → Subscribe to My Newsletter: https://jenerationacademy.com/ 💬 Let's Connect: Instagram: https://www.instagram.com/jenerationpr/ LinkedIn: https://www.linkedin.com/in/jenerationpr/ Website: https://jenerationacademy.com/

Inside a recent episode

Overwhelmed & Optimistic: The Power of "And"

Published 29 Sept 2026 · Transcript excerpt

[…] I had a dear friend who was very young, just barely over 40, when she got sick with breast cancer and she ultimately passed away from it. I mean, beyond horrible. And when she was going through it, she told me something that I think about all the time. And it's that she said she'd come to understand that you can be and embody and feel two completely opposite things at once. You can be profoundly, deeply sad that you have cancer. And also just appreciate every single day. You can be devastated and grateful in the same moment, in that same breath, you know, grateful for nature, grateful for your family, grateful for the small joys that happen every single day, even in the middle of the worst thing that's ever happened to you, the worst thing that anyone's ever had to go through. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

27 ratings

Spotify

4.9 / 5

24 ratings

Podcast Authority Score: 43 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

55

Social presence

0

YouTube

0

Engagement

77

Contact Pitching Powerhouse

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Pitching Powerhouse