PixlFeed Radio

About PixlFeed Radio

I use this show to share what I am seeing while operating and growing businesses, and what I would actually do about it. For most of its first hundred episodes, this show was interviews with other entrepreneurs about how they built their companies. Those conversations are all still here. From here on, most episodes are me going through decisions from inside the businesses I work in, including what we are testing, what worked, what did not and what I would do differently. Interviews may come back later. The lens is DTC growth. That means a lot of paid media, creative, offers, conversion and retention. Every one of those decisions shows up somewhere else in the business, so contribution margin, inventory, forecasting and cash come up a lot too. A marketing decision can look great in the ad account and still hurt the business, and that is usually where the useful lessons are. The show is still for entrepreneurs, marketers, operators and people interested in business growth. New episodes also run as videos on my YouTube channel. If you are a founder, CEO, CMO or operator responsible for the decisions that affect a business's P&L, you can apply to join The Growth Boardroom, my private community on Skool, at https://www.skool.com/the-grow... (https://www.skool.com/the-growth-boardroom-3742).

Publisher

Christian Lovrecich

Category

business · business · business

Language

en

Explicit

Yes

First episode

23 Dec 2019

Latest episode

14 Oct 2026

Latest episodes

104 episodes in the feed.

1. 

   14 Oct 2026

   Your Scorecard Is Killing Your Tests

   Every cut to the ad budget can have a good reason behind it and still cost the business more than it saves. New tests are usually the first thing to go, and the damage shows up weeks later, when nobody connects it back to the cut. A weekly margin scorecard can make a careful budget cut look like the right decision even when it leaves the business with fewer chances to find something that works. I understand that instinct because I had it myself when we first brought site testing in house. The hard part is deciding how much room you will give new ideas before somebody is looking at the weekly numbers and asking why the money was spent. 📈 WHAT YOU WILL LEARN 1. Why a new angle, audience or page can look terrible next to proven ads in its first few days 2. How grading the person running spend on weekly margin teaches them to shut tests off 3. Why the cost of pulling back shows up weeks later, in email revenue and in shrinking margin dollars 4. How one short test can turn into "we tried that" for years 5. How a fixed testing slice works, with its own kill and keep rules set before each test starts 6. Three ways a testing budget still goes wrong, and where I still kill early 7. Where I would start, from next year's budget to the last test you killed 🧠 THE GROWTH BOARDROOM If you answer for margin and still need your tests to get a fair read, The Growth Boardroom is a private Skool group for founders, CEOs, CMOs and operators responsible for a business's P&L. You can apply to join here. https://www.skool.com/the-grow... (https://www.skool.com/the-growth-boardroom-3742) 🎥 WATCH ON YOUTUBE This episode on YouTube: https://youtu.be/1GVE7N6OXCY (https://youtu.be/1GVE7N6OXCY) My video on how I run Black Friday: https://youtu.be/vrlg8Y3_eaw (https://youtu.be/vrlg8Y3_eaw) 🔗 FOLLOW CHRISTIAN YouTube: https://www.youtube.com/channe... (https://www.youtube.com/channel/UCDgXJpL26EpZsC-OkdrOxiw) LinkedIn: https://www.linkedin.com/in/cl... (https://www.linkedin.com/in/clovrecich) X: https://x.com/clovrecich (https://x.com/clovrecich) TikTok: https://www.tiktok.com/ (https://www.tiktok.com/)@clovrecich Instagram: https://instagram.com/clovreci... (https://instagram.com/clovrecich_) Facebook: https://www.facebook.com/peopl... (https://www.facebook.com/people/Christian-Lovrecich/61594687261132/) The Growth Boardroom: https://www.skool.com/the-grow... (https://www.skool.com/the-growth-boardroom-3742) This episode includes AI-generated content.

2. 

   13 Oct 2026

   The Black Friday Signal Your Ads Miss

   Your Black Friday ads can keep spending while the problem costing you sales is somewhere the ad account cannot see. And by the time the numbers catch up, you may have spent a lot of money on a problem somebody could have caught earlier. My first Black Friday running an entire marketing department taught me how much can change while the campaigns are running. I had the ad account open all day, but the information I relied on most was coming from outside it. In this episode, I walk through what has to be ready behind the ads before the day and what somebody should actually be doing while the money is moving. 📈 WHAT YOU WILL LEARN 1. Why price, stock, offer terms, shipping and support belong in marketing's definition of ready 2. How one price mismatch can cause problems while the ads keep spending 3. How a stacked discount can sell your best product at a price nobody approved 4. The signal I trusted most on Black Friday and why it moves before the ad platform's reporting 5. Why lowering an ad set's budget and killing it are two different decisions on peak 6. How to prepare for peak by naming one owner, getting creative approved and making the decisions that cannot wait until the day itself 🧠 THE GROWTH BOARDROOM If you are the one responsible for Black Friday this year and you want direct access to me to work through it inside your own business, The Growth Boardroom is a private Skool group for founders, CEOs, CMOs and operators responsible for a business's P&L. You can apply to join here. https://www.skool.com/the-grow... (https://www.skool.com/the-growth-boardroom-3742) 🎥 WATCH ON YOUTUBE This episode on YouTube: https://youtu.be/vrlg8Y3_eaw (https://youtu.be/vrlg8Y3_eaw) My video on scaling into an inventory ceiling nobody named: https://youtu.be/YZtm2ib7VEA (https://youtu.be/YZtm2ib7VEA) 🔗 FOLLOW CHRISTIAN YouTube: https://www.youtube.com/channe... (https://www.youtube.com/channel/UCDgXJpL26EpZsC-OkdrOxiw) LinkedIn: https://www.linkedin.com/in/cl... (https://www.linkedin.com/in/clovrecich) X: https://x.com/clovrecich (https://x.com/clovrecich) TikTok: https://www.tiktok.com/ (https://www.tiktok.com/)@clovrecich Instagram: https://instagram.com/clovreci... (https://instagram.com/clovrecich_) Facebook: https://www.facebook.com/peopl... (https://www.facebook.com/people/Christian-Lovrecich/61594687261132/) The Growth Boardroom: https://www.skool.com/the-grow... (https://www.skool.com/the-growth-boardroom-3742) This episode includes AI-generated content.

3. 

   12 Oct 2026

   Everyone Was on Target. The Business Wasn't.

   Everyone can have a number that looks right on their own report while the business is falling behind. That is what happens when the people setting the forecast and the people spending the money are working toward different targets. The closer you get to the holiday rush, the less time you have to recover from a planning mistake. Finance can have several forecasts for different scenarios. The problem starts when the media buyer, the founder and finance are using different ones to make decisions. I have faced this at two brands and made opposite calls depending on what the business could support. I would make both decisions again. In this episode, I explain how I think about the target, daily pacing and what happens when the inventory order and marketing budget are built around different expectations. 📈 WHAT YOU WILL LEARN 1. Why several forecast versions help finance but confuse the people spending the money 2. How to pick one target the business is actually prepared to fund 3. How to turn a monthly target into weekly pacing and a daily number for the rest of the month 4. Why a gap found in October is cheaper to close than one found the week before Thanksgiving 5. How to size an inventory order against the target without ignoring the downside 6. Other ways daily pacing can go wrong, from chasing revenue without watching contribution margin to quietly rewriting the target 🧠 THE GROWTH BOARDROOM If ad spend, inventory and the forecast behind both end up on your desk, The Growth Boardroom is a private Skool group for founders, CEOs, CMOs and operators responsible for a business's P&L. You can apply to join here. https://www.skool.com/the-grow... (https://www.skool.com/the-growth-boardroom-3742) 🎥 WATCH ON YOUTUBE This episode on YouTube: https://youtu.be/eLLB3lLgTSw (https://youtu.be/eLLB3lLgTSw) How I protect a testing budget without giving it a blank check: https://youtu.be/1GVE7N6OXCY (https://youtu.be/1GVE7N6OXCY) 🔗 FOLLOW CHRISTIAN YouTube: https://www.youtube.com/channe... (https://www.youtube.com/channel/UCDgXJpL26EpZsC-OkdrOxiw) LinkedIn: https://www.linkedin.com/in/cl... (https://www.linkedin.com/in/clovrecich) X: https://x.com/clovrecich (https://x.com/clovrecich) TikTok: https://www.tiktok.com/ (https://www.tiktok.com/)@clovrecich Instagram: https://instagram.com/clovreci... (https://instagram.com/clovrecich_) Facebook: https://www.facebook.com/peopl... (https://www.facebook.com/people/Christian-Lovrecich/61594687261132/) The Growth Boardroom: https://www.skool.com/the-grow... (https://www.skool.com/the-growth-boardroom-3742) This episode includes AI-generated content.

Who has been a guest on PixlFeed Radio

Names identified in recent episode analyses. Showing up to five guests.

• Yaro Starak
• Nik Amabile
• Jason Voiovich
• Devin Miller
• Joseph Wilkins

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Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

1 ratings

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