The Place Brand Leaders podcast, by The Place Brand Observer, offers engaging conversations on place branding and development. Created by Florian Kaefer, with virtual co-hosts Anna and David, each episode explores strategies, stories, and sustainable practices that shape the reputation of places worldwide. It’s a resource for place marketers, developers, and anyone interested in creating positive change and making destinations stand out.
Discover how Tasmania is redefining place branding—starting from day one.
In this episode of the Place Brand Leaders podcast, we spotlight Little Tasmanian (/little-tasmanian-showcase), the initiative by Jess Radford (/jess-radford) and her team at Brand Tasmania that won the 'Originality' award at the 2025 Place Brand Impact Story Awards (https://placebrandobserver.com/impact-story-awards/).
By welcoming every newborn with a gift bag full of Tasmanian stories and symbols, the programme fosters early literacy, belonging, and local pride. Tune in to hear how this quiet, thoughtful approach is helping shape a stronger, more connected Tasmania.
20 Nov 2024
IMD Smart City Index 2024 - Deep Dive
Place Brand Leaders discuss the IMD Smart City Index 2024, highlighting top-performing cities, trends like digital equity and sustainability, and resident perceptions that drive urban innovation.
8 Nov 2024
Spotlight on South Africa
In this episode, our virtual hosts, Anna and David explore insights from Sithembile Ntombela (https://placebrandobserver.com/sithembile-ntombela/), Acting CEO of Brand South Africa, on the nation’s approach to branding. They discuss South Africa’s strengths, including its vibrant culture, diverse economy, and skilled workforce, as well as the challenges of governance and corruption. Ideal for those interested in South Africa, nation branding and strategic communication.
Based on the South Africa Spotlight (https://placebrandobserver.com/south-africa-spotlight/) by TPBO and the in-depth interview with Sithembile Ntombela (https://placebrandobserver.com/sithembile-ntombela/).
Powered by Spotify for Podcasters and Riverside.fm. Produced by The Place Brand Observer.
Reach and audience
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Spotify
4.5 / 5
2 ratings
Podcast Authority Score: 25 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
38
Social presence
0
YouTube
0
Engagement
31
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