Plan2Win to looks at the contemporary application of classic public relations and communications principles.
We examine how companies, candidates and causes can most effectively communicate and will examine social trends, emerging technology, and the best and worst examples of public relations, advertising and marketing.
EP8: Believe The Hype Or Not, Small Businesses Need To Prepare For Coronavirus.
Are you prepared? What’s your plan? We discuss the emerging Coronavirus concern and how even small businesses need to strategize and potentially execute a crisis communications plan.
13 Feb 2020
EP7: You Need A Crisis Communications Plan
In the latest episode, Plan2Win with Edge Messaging does not touch on the systemic failures of the vote tabulation software or user errors on that cold Monday night in Iowa. Rather, the hosts examine how the Iowa Caucus debacle points the need for every organization to have a crisis communications plan to turn to when things go wrong.
15 Nov 2019
EP6: The Evolution of Television
Dan and Brian discuss the public's changing television viewing habits, the evolution in how ratings are calculated and why advertisers need to understand both in order to maximize their return on investment.
2 Oct 2019
EP5: Is Organic Reach Dead?
No, we are not talking about getting that last package of farm-raised tilapia from the back of the freezer at your health food store. We are discussing a different type of organic reach.
There was a time when your business could post information to Facebook and other social media, sit back, and enjoy the reach. This time has passed us by.
In this episode of the Plan2Win Podcast, Brian Fraley and Dan Deibert of Edge Messaging discuss the best way to reach your audiences on social media.
11 Sept 2019
EP4: Customer Service IS Marketing
Every written, spoken or computer-generated word, sound or picture conveys a message. We look at an emerging tool many small businesses are failing to use properly.
29 Aug 2019
EP3: Local Radio Ad Pet Peeves
Why are so many local radio ads so bad?
Dan and Brian discuss one of their pet peeves: Bad local radio spots. Learn why many small businesses keep making this one big mistake.
23 Aug 2019
EP2: Be Smart With Google AdWords / PPC
Are pay per click campaign platforms like Google AdWords a smart play for you? Dan Deibert offers some advice that will save you time and money.
23 Aug 2019
EP1: Classic Communication Model 101
In this episode, we examine the basic components of the communication model and how understanding these concepts apply to various aspects of your business.
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