Planet Purpose

About Planet Purpose

Want to go from woke to warrior? Planet Purpose from Inc. magazine examines how companies can focus on their purpose and transform their brands. Join co-hosts Scott Goodson, Yolanda White and Chip Walker as they take a look at the ways purpose-driven companies could realize better outcomes by activating purpose to the people who matter inside the organizations and out. They also examine what companies are doing to achieve this while offering insights and analysis on how they can improve.

Publisher

Inc. Magazine

Category

business

Language

en

Explicit

No

First episode

4 Jun 2021

Latest episode

23 Apr 2024

Latest episodes

1 of 26 episodes have a transcript.

1. 

   23 Apr 2024

   Creating an Effective Brand Narrative

   Building the right narrative about your brand can be the difference between success and failure for your business—no matter how strong a product you are offering. This episode offers detailed advice about building a successful brand narrative. It also features wisdom from the founder of Farmer’s Fridge, whose work as a traveling salesman motivated him to create a company to solve the problem of finding healthy food options while on the road.

2. 

   16 Apr 2024

   How The Lip Bar Founder Melissa Butler Turned Rejection Into Success

   Today’s episode comes from the Your Next Move vault and is a conversation between host Bea Dixon and guest Melissa Butler. Melissa is the CEO and Founder of The Lip Bar -- a vegan lipstick company catering directly to women of color. In their conversation, they cover Melissa’s transition from the corporate ladder to becoming a lipstick chemist. Plus, her experiences with retail chains and direct to consumer marketing, and what it means to be focused on African American women while remaining inclusive to all.

3. 

   9 Apr 2024

   Savvy Ways to Secure Funding

   Whether you’re crowdfunding, getting a bank loan, or seeking venture capital, you need to be able to pitch yourself and your business successfully. Today's episode features some of the biggest lessons learned from the founder of clean fragrance brand MOODEAUX, who has secured funding in an incredibly challenging market.

Inside a recent episode

Control freaks

Published 26 Oct 2023 · Transcript excerpt

[…] And then nobody feels like they have a reason to come to you or you're special. I think that there is a sentiment, again, I meet so many young founders, and they feel like everything will be solved by an investment. And I tell them, you are getting more married to these people than your life partner. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

7 ratings

Contact Planet Purpose

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.