Planner Parley brings together marketing strategists under a flag of truce to talk about the challenges and triumphs they face every day. Listen along to learn strategies for strategy from some of the smartest marketers in the business.
Planner Parley is a production of Truth Collective in partnership with the 4A’s.
Web3. What is it? Why does it matter? How do you navigate it? And how is it changing the way brands and planners work? The internet is evolving, which has us asking these questions and so many more. Good thing we were joined in this episode by Brian Piper, director of content strategy and assessment at University of Rochester, Allison Chen, independent consultant and visual designer, Josh Coon, director of experience at Truth Collective, and of course, John Roberts, chief strategy officer at Truth Collective to help guide us through the next frontier of digital space and what it means for small agencies.
Key Takeaways:
What Web3 has to offer brands and vice versa
The critical difference between audience and community
How to get clients into Web3 — and the real questions they should be asking themselves
Why utility value and generosity will succeed
How long-term solutions and impact on a larger scale are the future for brands in Web3
18 Oct 2022
S4 EP3: Feeling Seen - Proof of How Diversity Unites Us
Today, we’re deepening our investigation into diversity in advertising with the recent release of the Feeling Seen USA report. To provide insight and unpack what learnings came out of this stateside study, Jon Evans, chief customer officer at System1, returns with invaluable insight from Thomas Kurdy, executive creative director at ConCreates, and of course John Roberts, chief strategy officer at Truth Collective. Join them to find out why genuine inclusivity is the new industry barometer and what it means for small agencies.
Key Takeaways:
Why emotion, not diversity, is the key to successful advertising and how to apply it
How to bring real human truth to the creative and keep the bravery of the idea throughout the process
Getting clients to see the light instead of waiting to feel the heat
How to embrace the “I don’t knows” and bring reaching out into your process
Diversity is not one action, but a series of actions
20 Sept 2022
S4 EP2: Go Luck Yourself: 40 ways to stack the odds in your brand’s favor
In this episode, we’re getting lucky! Despite it being mentioned in only 2% of management books and theories, luck can play a big role in your work and it’s within your powers to make it happen. Sure, you can stumble into luck, but wouldn’t’you rather create your own chances that get you where you want to go?
To find out how, join Andy Nairn, Campaign UK award-winning strategist 3 years in a row, founding partner of Lucky Generals, and author of Go Luck Yourself: 40 ways to stack the odds in your brand's favor, Lynette Xanders, director of brand strategy at Truth Collective, and, of course, John Roberts, chief strategy officer at Truth Collective, as they share how to get luck under your control, or not, and what it means for small agencies.
Key Takeaways:
How to take your luck in life from private to public
4 ways to stack the odds in your favor
Setting the table so the fairies show up
How to sell luck to your clients
Why “the harder you work, the luckier you get" mindset is not all it’s cracked up to be, and can also be damaging
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