Welcome to the Planner Talk Podcast—where we dive into all things planning, from favorite layouts and weekly setups to routines, tools, and real talk about what’s actually working. You may just hear me talk about hot topics, controversial topics, or my opinions related to something in the planner community - this is your place for it all!
Because planning isn’t one-size-fits-all. And honestly? It’s more fun when we figure it out together.
A Chat With The Founders Of Paper World Stationery Expo
A behind the scenes chat with the founders of Paper World Stationery Expo Vienna, Flavia & Emma.
Get your tickets to the expo (https://www.paperworldstationeryexpo.com/)
Follow Paper World on Instagram (https://www.instagram.com/paperworldexpo/)
Instagram: @viennaortizplans
TikTok: @viennaortizplans
Planner Talk Podcast: https://podcasts.apple.com/us/podcast/planner-talk-podcast/id1545295618
Paper World Stationery Expo: www.paperworldstationeryexpo.com
Paper World Stationery Expo Instagram: @paperworldexpo
CONTACT ME:
planwithvienna@gmail.com
26 Feb 2026TRANSCRIPT
73. JournalTok Got Me! My Journey Into Journaling
Vienna Ortiz shares her journey into the world of journaling, exploring the recent TikTok trend of Louise Carmen traveler's notebooks, and her creative experiments with DIY journal covers and fountain pens. She reflects on the therapeutic and grounding aspects of journaling, encouraging listeners to reconnect with their creativity and try new hobbies.
Chapters
00:00 Introduction and Exciting Updates
03:29 The Journal Talk Craze
06:25 DIY Journaling Adventures
09:11 Exploring New Creative Spaces
12:02 Reflection on New Hobbies
15:18 Integrating Planning and Journaling
Instagram: @viennaortizplans
TikTok: @viennaortizplans
Planner Talk Podcast: https://podcasts.apple.com/us/podcast/planner-talk-podcast/id1545295618
Paper World Stationery Expo: www.paperworldstationeryexpo.com
Paper World Stationery Expo Instagram: @paperworldexpo
CONTACT ME:
planwithvienna@gmail.com
19 Feb 2026TRANSCRIPT
72. Building with Purpose: Business, Mental Health & Motherhood With Ashley
In this episode, Vienna and Ashley kick things off with a lighthearted introduction before diving into Ashley’s journey: how she entered the planner world and evolved her business over time. They discuss finding community within the industry and why mental health has become a central focus in both planning and product development. Ashley shares what really goes into creating a planner, the trial-and-error process behind building a brand, and how she decides which new products are worth pursuing. The conversation doesn’t shy away from the realities of inventory management and sales challenges, but it also highlights the importance of designing meaningful tools that genuinely support women’s mental well-being. As the episode unfolds, Ashley opens up about preparing for motherhood while running a business and her vision for balancing family life with future goals
Chapters
00:00 Introduction and Icebreaker
02:21 Ashley Shelly's Background and Business Evolution
06:13 Finding the Planner Community
10:53 Incorporating Mental Health into Planning
16:10 The Process of Creating a Planner
22:20 Trial and Error in Business
22:55 Deciding on New Products
26:04 Navigating Inventory and Sales Challenges
28:31 Creating Meaningful Products for Mental Health
33:07 Preparing for Motherhood and Business Balance
39:36 Future Goals: Balancing Family and Business
Ashley's links (https://linktr.ee/ashleyshelly?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnVZVcM-R8TaKNBg4-HezK4TICVom9Lmv41uuRXWJs7UqOMITWcHPpGnKZx98_aem_RR9A1vRQEJCJ4SGcfm3MnA)
Ashley's Instagram (https://www.instagram.com/ashleyshelly/?hl=en)
Instagram: @viennaortizplans
TikTok: @viennaortizplans
Planner Talk Podcast: https://podcasts.apple.com/us/podcast/planner-talk-podcast/id1545295618
Paper World Stationery Expo: www.paperworldstationeryexpo.com
Paper World Stationery Expo Instagram: @paperworldexpo
CONTACT ME:
planwithvienna@gmail.com
Inside a recent episode
A Chat With The Founders Of Paper World Stationery Expo
Published 24 Mar 2026 · Transcript excerpt
[…] So I think that's kind of... where it stems from of having this, you know, special community that we kind of wanted to also branch out to everyone else who is also kind of loving this analog trend this year, which is also something I think would be great to talk about like later in the future. Oh, yeah, for sure. Yeah, I second all of that. I think also for us, we really wanted to highlight businesses in a different way because businesses, stationary businesses, especially planner businesses, whatever you want to call it. are selling online for the most part. […]
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