Playbook of the Wealthy

About Playbook of the Wealthy

Experienced financial advisors Dave Grant (Retirement Matters, Inc.) & Heather Townsend (Townsend Financial) talk about their advice to wealthy clients and how it can benefit you.

Publisher

Playbook of the Wealthy

Category

business

Language

en

Explicit

No

First episode

27 Dec 2024

Latest episode

17 Jul 2026

Latest episodes

78 episodes in the feed.

1. 

   17 Jul 2026

   *THE LAST EPISODE* How Financial Advisors Actually Manage Their Own Money | EP079

   You've watched two financial advisors break down everyone else's money for 79 episodes. Today, they finally open their own books — and say goodbye. In this special final episode of Playbook of the Wealthy, Dave Grant of Retirement Matters and Heather Townsend of Townsend Financial rip the curtain open on their own households. They swap how their money behavior has changed from single-and-swinging-for-the-fences to married-with-kids, who really pays the bills (and who runs the investments), their long-term housing and rental real estate plans, how they teach their kids about money with give/save/spend jars and authorized-user credit cards, exactly where they park and invest their savings, and their most regretted purchases. A rapid-fire round and an honest closing on why personal finance is deeply personal round out the send-off. After 79 episodes, this is the last one — thank you for being part of the journey. ▶ Listen on Apple, Spotify, or visit https://playbookotw.com ★ WHAT YOU'LL LEARN ★ ▸ How money behavior changes as you add a spouse, kids, and responsibilities — the spender-vs-saver marriage dynamic ▸ Who pays the bills and who manages the investments — the household "CFO vs CEO" debate ▸ Long-term housing decisions: when to size up, and the take-home-pay math that reframes a bigger mortgage ▸ Whether to buy rental real estate — the tax benefits vs. the "it's another business" headache ▸ Teaching kids about money: give/save/spend jars, allowance vs. chores, and handing over a credit card ▸ Where these advisors actually save and invest — HSAs, backdoor Roths, 529s, solo 401(k)s, and taxable brokerage ▸ Their biggest money regrets — and why "personal finance is personal" ★ CHAPTERS ★ 00:00 Cold open: the household CFO vs. CEO 01:10 A message to our listeners 02:27 How this personal episode works 03:21 How our money behavior has changed 09:44 Who pays the bills? 11:59 Who manages the investments 12:39 Long-term housing goals 18:34 Rental real estate: yes or no? 19:22 Kids, allowance & the money jars 23:25 Where we actually save our money 27:29 Biggest money regrets 30:18 Rapid fire 32:14 Why personal finance is personal 33:45 Disclaimer ★ LISTEN ON ANY PLATFORM ★ Apple Podcasts: https://podcasts.apple.com/us/podcast/playbook-of-the-wealthy/id1787630097 Spotify: https://open.spotify.com/show/21LrI3IB2wMsOOJLiGsRJK Website: https://playbookotw.com ★ WATCH NEXT ★ Heather Townsend and the story of Townsend Financial | EP078: https://www.youtube.com/watch?v=cmd-N0EiWPw LLC or S-Corp? How to choose your business structure | EP077: https://www.youtube.com/watch?v=isxbZ18XwW0 ★ CONNECT ★ Submit a question: https://playbookotw.com Email: hello@playbookotw.com Dave Grant: https://www.instagram.com/davegrant82 Heather Townsend: https://www.instagram.com/heather.townsend.financial ★ ABOUT THE SHOW ★ Playbook of the Wealthy makes wealth planning and retirement simple, clear, and approachable. Hosted by financial advisors Dave Grant of Retirement Matters and Heather Townsend of Townsend Financial. ★ DISCLAIMER ★ All opinions expressed by Dave Grant and Heather Townsend are solely their own and do not reflect the views of their respective wealth management firms. This podcast is for informational purposes only and should not be relied upon for investment decisions. Nothing in this material constitutes a solicitation for the sale or purchase of any securities. Clients of Retirement Matters and Townsend Financial may maintain positions of the securities discussed. #PlaybookOfTheWealthy #FinancialAdvisor #PersonalFinance

2. 

   10 Jul 2026

   Heather Townsend and the story of Townsend Financial | EP078

   It's taken Heather Townsend 60+ episodes to agree to talk about herself. Dave finally corners her. In this Playbook of the Wealthy episode, Dave Grant of Retirement Matters puts co-host Heather Townsend of Townsend Financial in the hot seat. Heather — a former Big Four tax accountant turned CPA, CFP, and Registered Life Planner — walks through why she left tax work to become an advisor, how her niche evolved from "just women" to business owners and high-net-worth clients, her exact four-meeting planning process, and why she charges a flat fee instead of the industry-standard 1% AUM. Then things get personal: her favorite part of the job (client happy tears), her least favorite (state-by-state compliance), the one hire she made a year too late, and a home-renovation saga and a surprise trip to Scottsdale City Hall in the Highlights segment. ▶ Listen on Apple, Spotify, or visit https://playbookotw.com ★ WHAT YOU'LL LEARN ★ ▸ Why Heather became a financial advisor — the tax mistakes she kept seeing when advisors and CPAs didn't talk to each other ▸ How her niche evolved from a "just women" website in year one to business owners and high-net-worth clients today ▸ Her four-meeting planning process — discovery, an RLP-driven "ideal life" meeting, plan refinement, then delivery ▸ Why she charges a flat fee with a $20,000 minimum instead of the standard 1% of assets, and who it actually helps ▸ Her team: a senior client service specialist, dedicated traders, and the "mini Heather" she's searching for ▸ Favorite part of the job (client happy tears) vs. least favorite (multi-state compliance) ▸ The one lesson she'd change: hiring and delegating a full year too late ▸ What Would You Do: why choose Townsend Financial, and how clients know the fee is worth it ★ CHAPTERS ★ 00:00 Cold open: Heather's favorite part of the business 01:20 Welcome — cornering Heather on her own episode 03:05 Why Heather became a financial advisor 05:48 How her ideal client evolved over time 08:14 Her four-meeting financial planning process 11:10 Beyond investments: what clients actually get 12:53 Why choose Heather over another advisor 16:03 48 clients and the scale-or-stay-boutique question 21:05 Building the team: Cassie, traders, and the "mini Heather" 22:52 Flat fee vs. the industry's 1% AUM standard 23:56 Favorite part: client wins and happy tears 24:17 Least favorite part: compliance 24:52 The one lesson she'd change: hiring too late 26:20 What Would You Do? — Heather edition 32:34 Highlights: kitchen remodel chaos & a trip to City Hall 37:29 Wrap up ★ LISTEN ON ANY PLATFORM ★ Apple Podcasts: https://podcasts.apple.com/us/podcast/playbook-of-the-wealthy/id1787630097 Spotify: https://open.spotify.com/show/21LrI3IB2wMsOOJLiGsRJK Website: https://playbookotw.com ★ WATCH NEXT ★ LLC or S-Corp? How to choose your business structure | EP077: https://www.youtube.com/watch?v=isxbZ18XwW0 The Estate Tax Laws that could cost you thousands | EP076: https://www.youtube.com/watch?v=VYwUZI_JYjo ★ CONNECT ★ Submit a question: https://playbookotw.com Email: hello@playbookotw.com Dave Grant: https://www.instagram.com/davegrant82 Heather Townsend: https://www.instagram.com/heather.townsend.financial ★ ABOUT THE SHOW ★ Playbook of the Wealthy makes wealth planning and retirement simple, clear, and approachable. Hosted by financial advisors Dave Grant of Retirement Matters and Heather Townsend of Townsend Financial. ★ DISCLAIMER ★ All opinions expressed by Dave Grant and Heather Townsend are solely their own and do not reflect the views of their respective wealth management firms. This podcast is for informational purposes only and should not be relied upon for investment decisions. Nothing in this material constitutes a solicitation for the sale or purchase of any securities. Clients of Retirement Matters and Townsend Financial may maintain positions of the securities discussed. #TownsendFinancial #FinancialAdvisor #PlaybookOfTheWealthy

3. 

   3 Jul 2026

   LLC or S-Corp? - How to choose your business structure | EP077

   Your buddy at the gym swears an S Corp will save you a fortune. Your accountant says don't bother. Who's right? Both — and it comes down to one number most people get wrong: profit, not revenue. In this Playbook of the Wealthy episode, financial advisors Dave Grant of Retirement Matters and Heather Townsend of Townsend Financial untangle the LLC-vs-S-Corp confusion clogging your social feed. Heather (a self-described "humongous nerd") goes deep on the real math — the self-employment tax savings everyone brags about, the costs that quietly erode them, the QBI deduction, the PTET state-tax workaround, putting kids on payroll, and the reasonable-salary trap that gets S Corps audited — while Dave keeps her out of the weeds. ▶ Listen on Apple, Spotify, or visit https://playbookotw.com ★ WHAT YOU'LL LEARN ★ ▸ Why "I'm an LLC" is the wrong answer to "how are you taxed?" — an LLC is liability protection, not a tax status, and you tell the IRS how it's taxed ▸ The S Corp tax savings explained simply: pay yourself a W-2 wage, take the rest as distributions, and skip the 15.3% self-employment tax on that portion ▸ The costs that eat the savings — a separate 1120-S return, payroll software, unemployment and franchise taxes ▸ How the 20% QBI deduction shrinks once you're an S Corp, and why high earners in "specified service" businesses can lose it entirely ▸ PTET: the state-tax workaround that gets you a federal deduction past the SALT cap — but usually only if you're an S Corp or partnership ▸ The profit thresholds that actually matter: under $80K probably no, $80-150K run the numbers, $150-400K usually yes, $400K+ almost always ▸ Why a too-low salary is one of the biggest S Corp audit risks — pay yourself what it would cost to replace you ★ CHAPTERS ★ 00:00 Cold open: who's right about the S Corp? 01:11 Welcome — LLC, S Corp, or none of the above? 03:11 Why "I'm an LLC" doesn't tell anyone how you're taxed 05:09 The trap: jumping to an S Corp too soon (profit, not revenue) 06:35 Benefit: the self-employment tax savings everyone talks about 08:53 Cost: S Corps are pricier and more complex 11:13 QBI: how the 20% deduction shifts under an S Corp 14:00 PTET: the state-tax workaround you need an S Corp for 17:42 Kids on payroll & retirement contribution math 19:56 The accountable plan and the Augusta rule 20:42 Who should actually elect: the profit thresholds 23:14 Heather's bow: the higher the profit, the more it makes sense 23:56 What Would You Do? — listener scenarios 28:15 Highlights: Heather's "woo woo" signs & Dave's gaming 34:00 Wrap up ★ LISTEN ON ANY PLATFORM ★ Apple Podcasts: https://podcasts.apple.com/us/podcast/playbook-of-the-wealthy/id1787630097 Spotify: https://open.spotify.com/show/21LrI3IB2wMsOOJLiGsRJK Website: https://playbookotw.com ★ WATCH NEXT ★ 9 financial charts explaining the world today | EP075: https://www.youtube.com/watch?v=sNOgDL6x5cA What are Buffered ETFs and should you have them in your portfolio? | EP074: https://www.youtube.com/watch?v=ZzKEyyJePx8 ★ CONNECT ★ Submit a question: https://playbookotw.com Email: hello@playbookotw.com Dave Grant: https://www.instagram.com/davegrant82 Heather Townsend: https://www.instagram.com/heather.townsend.financial ★ ABOUT THE SHOW ★ Playbook of the Wealthy makes wealth planning and retirement simple, clear, and approachable. Hosted by financial advisors Dave Grant of Retirement Matters and Heather Townsend of Townsend Financial. ★ DISCLAIMER ★ All opinions expressed by Dave Grant and Heather Townsend are solely their own and do not reflect the views of their respective wealth management firms. This podcast is for informational purposes only and should not be relied upon for investment decisions. Nothing in this material constitutes a solicitation for the sale or purchase of any securities. Clients of Retirement Matters and Townsend Financial may maintain positions of the securities discussed. #SCorp #SmallBusinessTaxes #PlaybookOfTheWealthy

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.6 / 5

16 ratings

Spotify

5.0 / 5

6 ratings

Podcast Authority Score: 37 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

54

Social presence

0

YouTube

0

Engagement

51

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Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.