Playmakers gets inside the minds—and moves—of the people shaping the future of real estate. Hosted by Andrew Flachner, co-founder of RealScout and a trusted interviewer of top industry leaders, the show features unfiltered conversations with the executives, entrepreneurs, and dealmakers behind real estate’s biggest shifts.
Playmakers with Andrew Flachner
Claim This Podcastby Andrew Flachner
22 episodes
Updated Daily
Accepts GuestsHas Sponsors
27
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality34
Social0
YouTube0
Engagement51
Podcast Overview
Playmakers gets inside the minds—and moves—of the people shaping the future of real estate. Hosted by Andrew Flachner, co-founder of RealScout and a trusted interviewer of top industry leaders, the show features unfiltered conversations with the executives, entrepreneurs, and dealmakers behind real estate’s biggest shifts.
Language
🇺🇲
Publishing Since
4/27/2025
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27
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality34
Social0
YouTube0
Engagement51
7
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0
Good Performance
12
Growth Opportunities
excellent
Episode Length
36 minutes
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needs improvement
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Every 17 days
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Recent Episodes
July 14, 2026
How SERHANT is growing 104% despite market headwinds (w/ Ryan Serhant)
<p>Real estate's most-followed founder sits down with Andrew Flachner — and nothing is off-limits.</p><p>Ryan Serhant is the CEO and founder of SERHANT., the most followed real estate brokerage in the world with over 10 million social followers, operations across 16 states, thousands of agents, a Netflix series, and multiple bestselling books. He started his career doing hand modeling gigs to pay rent and entered real estate the day Lehman Brothers filed for bankruptcy. What followed is one of the most intentional brand-building stories in the industry's history.</p><p>In this episode of Playmakers, Andrew Flachner — host and CEO of RealScout — sits down with Ryan for a conversation that's part masterclass, part manifesto. Ryan breaks down why he launched SERHANT. in the middle of COVID, how he built a zero-CAC brokerage growing at 104% year over year, and why the future of real estate comes down to one word: person.</p><p><strong>What you'll hear in this episode:</strong><br>- Why Ryan launched his brokerage during COVID — and how he lost $73M in deals the day New York went into lockdown<br>- The "person vs. property" philosophy that separates SERHANT. from every other brokerage<br>- How Simple, SERHANT.'s AI-native platform, was built to flip agents' days from 80% admin to 80% human-to-human<br>- The three-prong media flywheel behind zero customer acquisition cost<br>- The "AND strategy"<br>- Ryan's "give, give, give, give, ask" follow-up framework<br>- Why he bootstrapped for years<br>- Why Ryan says what drives him isn't ambition</p><p>If you're an agent, a broker, or a founder trying to build something that lasts, this episode is the blueprint.</p><p><strong>🎧 Subscribe to Playmakers:</strong><br>Apple Podcasts: https://apple.co/459lPWc<br>Spotify: https://open.spotify.com/show/1iTCsUWhBGEI1y0lXrxYM3</p><p><strong>📲 Connect with Andrew Flachner:</strong><br>Instagram: https://www.instagram.com/aflachner/<br>LinkedIn: https://www.linkedin.com/in/andrewflachner/</p><p>Chapters:<br>00:00 Intro<br>01:03 Why Ryan Had No Choice But to Launch During COVID<br>04:41 He Lost $73M in One Day — Then Built the Brokerage Anyway<br>05:50 The Vision: Building the Most Important Real Estate Company in the World<br>08:07 Compass vs. SERHANT. — Property First vs. Person First<br>10:45 Why the Transaction Layer Is the Real Battleground<br>13:08 What the NAR Lawsuit Actually Did to the Industry<br>14:40 What Acting Taught Ryan About Sales (and Being Human)<br>19:45 How Ryan Won His First Big Deal (The $8.5M Cold Call Story)<br>25:17 Zero CAC, 104% Growth, and Why SERHANT. Never Buys Revenue<br>27:01 Every Company Should Be a Media Company — The Three-Prong Flywheel<br>31:38 Advice for Young Agents: Play Your Age, Keep Your Blinders On<br>35:02 The AND Strategy — Why You Can't Just Be Real Estate<br>37:14 Give, Give, Give, Give, Ask: Ryan's Follow-Up Framework<br>38:13 He Ghosted Ryan for 5 Years. Then Bought for $16M.<br>39:10 Content Strategy for New Agents: The Kale Booty Story<br>41:38 California Expansion — 200 Agents, 5 Cities, What the Pitch Looks Like<br>51:41 Why Ryan Finally Said Yes to Outside Capital<br>53:26 How Simple Was Built: Flipping Agents from 80% Admin to 80% Human<br>55:34 The $45M Yes — What Camber Creek and Left Lane Unlocked<br>56:33 Scrappy CEO Meets the Board: The Day One Mentality<br>58:37 $12 Billion Projected Volume and the Problem of Making Too Much Money<br>01:01:25 It's Not Ambition. It's Responsibility.<br>01:03:45 Outro</p>
June 22, 2026
The Ultimate Listing Presentation (w/ Tom Ferry, Undem, Younger)
<p>The listing presentation is the single highest-value hour in your business. What used to win one has changed. Sellers now arrive having run their own research through AI, holding a list of questions designed to see if you actually know your market.</p><p><br></p><p>This live (bonus) Playmakers session breaks down how top agents win listings now. Host Andrew Flachner, co-founder and CEO of RealScout, sits down with Tom Ferry, the number one real estate coach in the world; Stephanie Younger of the Stephanie Younger Group at Compass, a top-15 team in the country; and Andrew Undem of SURE Group, who sells roughly 500 homes a year with a team of three staff and 20 agents.</p><p><br></p><p>The panel maps the four moments that decide every listing appointment: before the doorbell, the first 15 minutes, the kitchen table, and winning the listing.</p><p><br></p><p><strong>What you'll hear in this episode:</strong></p><ul><li>Why your personal state before the doorbell matters more than your pricing deck (Tom Ferry)</li><li>Stephanie's 5-page seller intake questionnaire and the 20-minute call that does half the presentation</li><li>Andrew's split between qualitative and quantitative prep — and the line he repeats on the drive over</li><li>Tom's prompt for feeding your full presentation to Claude or ChatGPT for instant coaching</li><li>Internal vs. external decision makers, and how to spot which seller you're sitting with</li><li>Why walking sellers through a clear process removes objections before they come up</li><li>The exact "That's not a problem" script for fee pushback</li><li>How Opendoor's Cash Now, More Later changes the one-solution listing pitch</li></ul><p><br></p><p><strong>Chapters:</strong></p><p>00:00 Intro</p><p>01:10 Meet the Panel: Tom Ferry, Stephanie Younger & Andrew Undem</p><p>04:40 Before the Doorbell: Getting Your State Right (Tom Ferry)</p><p>07:20 Stephanie's 5-Page Seller Intake Questionnaire</p><p>12:48 Feed Your Presentation to Claude: Tom's AI Prompt</p><p>14:58 Reputation or Preparation, Ideally Both</p><p>15:59 The First 15 Minutes: Host Gifts, Dogs & Shoes</p><p>19:23 Tour or Strategize? Why Asking the Questions Means Control</p><p>25:56 Stephanie’s 3-Step Listing Presentation</p><p>27:08 Internal vs. External Decision Makers</p><p>30:02 "You're Meeting With Five Agents?"</p><p>32:47 The Kitchen Table: Sell the Process, Not a Presentation</p><p>39:49 Multiple Options: Opendoor's Cash Now, More Later</p><p>43:09 Winning the Listing Without a Hard Close</p><p>47:53 "That's Not a Problem": Handling the Fee Objection</p><p>49:59 How to Get Great: 200 Appointments & Role Play</p><p>54:17 Outro</p><p><strong>Show Notes:</strong></p><p><a href="https://learn.realscout.com/wp-content/uploads/06-15-26-ultimate-listing-presentation-playbook-v9.pdf">Ultimate Listing Presentation Playbook</a></p><p><a href="https://learn.realscout.com/wp-content/uploads/Seller-Lead-Questionnaire-1.pdf">Stephanie Youngers Seller Lead Questionnaire </a></p><p><a href="https://www.tomferry.com/real-estate-training/pivot/?utm_source=qr&utm_medium=offline&utm_campaign=pivot-subscription&utm_content=qr-slides">Tom Ferry Agent Training</a></p><p><a href="https://app.iclosed.io/e/realscout/Ultimate-Listing-webinar?utm_campaign=webinarQ2">Book a RealScout Demo</a></p><p><br></p><p>🔥 Subscribe to the podcast: • Apple Podcasts: <a href="https://apple.co/459lPWc">https://apple.co/459lPWc</a> • Spotify: <a href="https://open.spotify.com/show/1iTCsUWhBGEI1y0lXrxYM3?si=f1216c3a30bc4b37">https://open.spotify.com/show/1iTCsUWhBGEI1y0lXrxYM3?si=f1216c3a30bc4b37</a></p><p><br></p><p>Connect with Andrew Flachner on Social: 🔗 Instagram: <a href="https://www.instagram.com/aflachner/">https://www.instagram.com/aflachner/</a> 🔗 LinkedIn: <a href="https://www.linkedin.com/in/andrewflachner/">https://www.linkedin.com/in/andrewflachner/</a></p><p><br></p>
June 9, 2026
The Rules I Broke to Build $5 Billion in Real Estate (w/ Grant Cardone)
Andrew Flachner interviews Grant Cardone, founder of Cardone Capital, about breaking rules to build a real estate empire and achieving sales mastery.
22 total episodes available
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- What is Playmakers with Andrew Flachner?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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